Ad management using ads cached on a mobile electronic device

• US 9,922,347 B1
• Filed: 01/27/2014
• Issued: 03/20/2018
• Est. Priority Date: 11/27/2013
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Burcham, Robert H., Delker, Jason R, Holmes, Geoffrey A., Stone, M. Jeffrey
• Primary Examiner(s): Sigmond, Bennett M
• Assistant Examiner(s): Anderson, Scott C
• Application Number:
  US14/165,571
• Time in Patent Office: 1,513 Days
• Field of Search: 705 14
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method of displaying an ad on a swipe screen of a mobile device comprises: receiving, at the mobile device, a plurality of ads, storing the plurality of ads in an ad cache in a memory of the mobile device, select an ad from the plurality of ads stored in the ad cache, receiving an input on the mobile device when the mobile device is in a sleep mode, presenting a swipe screen on the mobile device based on the input, and displaying, by the swipe screen application, the ad on the swipe screen on the mobile device.

Claims

1. A method of displaying an ad on a swipe screen of a mobile device, the method comprising:

selecting, by an ad manager executing on the mobile device, an ad from a plurality of ads stored in an ad cache in a non-transitory memory of the mobile device;

pre-loading, by the ad manager, the selected ad from the ad cache for display on a swipe screen while the mobile device is in a sleep mode;

receiving, by the mobile device, an input on the mobile device when the mobile device is in the sleep mode;

presenting the swipe screen on the mobile device based on the input;

displaying, by a swipe screen application executing on the mobile device, the pre-loaded ad on the swipe screen on the mobile device;

receiving, via input devices on the mobile device, inputs on the swipe screen while displaying the pre-loaded ad on the swipe screen, wherein the inputs correspond to interactions with the pre-loaded ad, and wherein the input devices comprise an accelerometer and a touch screen of the mobile device;

in response to receiving the inputs from the accelerometer and the touch screen, determining, by executing the swipe screen application on the mobile device, that the inputs from the accelerometer and the touch screen fall within an expected range of inputs for the pre-loaded ad;

in response to determining that the inputs fall within the expected range of inputs for the pre-loaded ad, recording, by the swipe screen application executing on the mobile device, the inputs from the accelerometer and the touch screen as interactions with the pre-loaded ad on the swipe screen rather than link to another source of content;

in response to recording the one or more inputs as interactions with the pre-loaded ad, generating, by the mobile device, an ad interaction report associated with the pre-loaded ad based on the interactions recorded using the one or more inputs while displaying the pre-loaded ad on the swipe screen; and

sending, by the ad manager from the mobile device, the ad interaction report to a server associated with the pre-loaded ad.

2. The method of claim 1, wherein selecting the ad from the plurality of ads comprises:

applying information from a user profile to the plurality of ads stored in the ad cache.

3. The method of claim 1, further comprising:

updating the plurality of ads in the ad cache, wherein updating the plurality of ads is based on at least one of;

a network connection type, a network connection bandwidth, an available memory of the mobile device, or a priority of one or more of the plurality of ads, wherein receiving the plurality of ads is based on connection bandwidth available to the mobile device, and wherein the ad manager selects to receive one or more of the plurality of ads at a rate less than a full data rate of the connection bandwidth.

4. The method of claim 1, wherein selecting the ad from the plurality of ads stored in the ad cache comprises:

retrieving a user profile for a user of the mobile device, wherein the user profile comprises user demographic information;

retrieving one or more policies, wherein the one or more policies comprise demographic rules for the plurality of ads;

applying the one or more policies to the user profile for the plurality of ads; and

determining that the ad complies with the one or more demographic rules based on the user demographic information.

5. The method of claim 1, wherein selecting the ad from the plurality of ads comprises:

applying one or more policies to the plurality of ads stored in the ad cache.

6. The method of claim 5, wherein the one or more policies comprise a frequency threshold for displaying the ad on the swipe screen, and wherein displaying the ad comprises displaying the ad at a rate equal to or less than the frequency.

7. The method of claim 5, wherein the one or more policies comprise one or more time periods for displaying the ad on the swipe screen, and wherein displaying the ad comprises displaying the ad within the one or more time periods.

8. The method of claim 5, wherein the one or more policies comprise a context for displaying the ad on the swipe screen, and wherein displaying the ad comprises displaying the ad during an activity meeting the context.

9. The method of claim 1, further comprising:

receiving a display message comprising instructions to display the ad selected from the plurality of ads during a first time period, wherein displaying the ad comprises displaying the ad on the swipe screen during the first time period, and wherein a related ad is displayed on an external medium during the first time period.

20. The method of claim 1, wherein at least one interaction with the pre-loaded ad within the swipe screen is needed to proceed past the swipe screen.

10. A method of displaying an ad on a swipe screen of a mobile device, the method comprising:

pre-loading, by an ad manager on the mobile device while the mobile device is in a sleep mode, an ad selected by the ad manager from a plurality of ads stored in an ad cache in a non-transitory memory of the mobile device for display on a swipe screen;

receiving an input on the mobile device when the mobile device is in the sleep mode;

in response to receiving the input, presenting the swipe screen on the mobile device;

displaying, by a swipe screen application executing on the mobile device, the pre-loaded ad on the swipe screen on the mobile device;

receiving, by input devices on the mobile device, inputs on the swipe screen while displaying the pre-loaded ad on the swipe screen, wherein the input devices comprise an accelerometer and a touch screen of the mobile device;

in response to receiving the inputs from the accelerometer and the touch screen, determining, by executing the swipe screen application on the mobile device, that the inputs fall within an expected range of inputs for the pre-loaded ad via the accelerometer and the touch screen;

in response to determining that the inputs fall within the expected range of inputs for the pre-loaded ad, recording, by executing the swipe screen application on the mobile device, the inputs with the accelerometer and the touch screen as interactions corresponding to the pre-loaded ad displayed on the swipe screen rather than link to another source of content;

tracking, by the ad manager, an amount of interactions within the swipe screen corresponding with the pre-loaded ad on the swipe screen based on the recorded interactions;

generating, by the ad manager, an interaction message comprising the amount of interactions based on the tracking; and

sending, by the ad manager, the interaction message to a server associated with the pre-loaded ad.

11. The method of claim 10, further comprising:

receiving, by the ad manager executing on the device, a plurality of ads based on connection bandwidth available to the mobile device, wherein the ad manager selects to receive one or more of the plurality of ads at a rate less than a full data rate of the connection bandwidth;

receiving a gesture on the swipe screen that does not correspond with the ad displayed on the swipe screen; and

proceeding to at least one of a lock screen or a home screen displayed on the mobile device in response to the received gesture that does not correspond with the ad due to being outside of the expected range inputs.

12. The method of claim 10, further comprising:

transitioning, by the mobile device, from an awake mode to the sleep mode;

initiating, by the swipe screen application, the ad in response to transitioning to the sleep mode, wherein the ad starts to execute on a processor of the mobile device upon the initiating;

pausing, by the swipe screen application, the ad when the ad has loaded and begun to execute, wherein the swipe screen application is configured to retain the paused ad in memory until the input is received when the mobile device is in the sleep mode; and

resuming, by the swipe screen application, the paused ad in response to presenting the swipe screen on the mobile device.

13. The method of claim 10, wherein displaying the ad comprises displaying the ad across substantially all of the display of the mobile device.

14. The method of claim 10, wherein the ad comprises an interactive ad.

15. The method of claim 10, wherein generating the interaction message occurs in near real time.

16. A method of providing feedback on a swipe screen display, the method comprising:

providing, to a mobile device via a network, an incentive to activate a swipe screen application, wherein the swipe screen application is configured to display one or more ads on a swipe screen of a mobile device;

activating the swipe screen application on the mobile device based at least in part on the incentive received by the mobile device;

pre-loading, by an ad manager on the mobile device while the mobile device is in a sleep mode, an ad selected by the ad manager from a plurality of ads in an ad cache stored in a non-transitory memory of the mobile device for display on the swipe screen;

receiving an input on the mobile device when the mobile device is in the sleep mode;

generating, by the swipe screen application executing on the mobile device, the swipe screen comprising the pre-loaded ad for display on the mobile device;

displaying, by the swipe screen application, the swipe screen comprising the pre-loaded ad selected from the plurality of ads in the ad cache on the mobile device;

receiving, by input devices on the mobile device, inputs on the swipe screen while displaying the pre-loaded ad on the swipe screen, wherein the input devices comprise an accelerometer and a touch screen of the mobile device;

in response to receiving the inputs from the accelerometer and the touch screen, determining, by executing the swipe screen application on the mobile device, that the inputs fall within an expected range of inputs for the pre-loaded ad via the accelerometer and the touch screen;

in response to determining that the one or more inputs fall within the expected range of inputs for the pre-loaded ad, recording, by executing the swipe screen application on the mobile device, the inputs from the accelerometer and the touch screen as interactions corresponding to the pre-loaded ad displayed on the swipe screen rather than link to another source of content;

tracking, by the ad manager, an amount of interactions within the swipe screen corresponding with the pre-loaded ad displayed on the swipe screen based on the recorded interactions;

generating, by the ad manager, an interaction message comprising the amount of interactions based on the tracking; and

providing, from the mobile device to a communicatively coupled server, feedback on the incentive on the mobile device by sending the interaction message to the communicatively coupled server.

17. The method of claim 16, further comprising:

downloading, by the mobile device, the swipe screen application based at least in part on the incentive; and

receiving, by the ad manager within the swipe screen application executing on the device, a plurality of ads based on connection bandwidth available to the mobile device, wherein the ad manager selects to receive one or more of the plurality of ads at a rate less than a full data rate of the connection bandwidth.

18. The method of claim 16, further comprising downloading an operating system update, wherein the operating system update comprises the swipe screen application.

19. The method of claim 16, further comprising receiving, by the ad manager, the ad in the ad cache based on a determination of at least one of a location of the mobile device and an activity in which the mobile device is engaged, and wherein the activity in which the mobile device is engaged corresponds to at least one of walking, running, biking, swimming, hiking, boating, or riding in a vehicle.