Ad management using ads cached on a mobile electronic device
First Claim
Patent Images
1. A method of displaying an ad on a swipe screen of a mobile device, the method comprising:
- selecting, by an ad manager executing on the mobile device, an ad from a plurality of ads stored in an ad cache in a non-transitory memory of the mobile device;
pre-loading, by the ad manager, the selected ad from the ad cache for display on a swipe screen while the mobile device is in a sleep mode;
receiving, by the mobile device, an input on the mobile device when the mobile device is in the sleep mode;
presenting the swipe screen on the mobile device based on the input;
displaying, by a swipe screen application executing on the mobile device, the pre-loaded ad on the swipe screen on the mobile device;
receiving, via input devices on the mobile device, inputs on the swipe screen while displaying the pre-loaded ad on the swipe screen, wherein the inputs correspond to interactions with the pre-loaded ad, and wherein the input devices comprise an accelerometer and a touch screen of the mobile device;
in response to receiving the inputs from the accelerometer and the touch screen, determining, by executing the swipe screen application on the mobile device, that the inputs from the accelerometer and the touch screen fall within an expected range of inputs for the pre-loaded ad;
in response to determining that the inputs fall within the expected range of inputs for the pre-loaded ad, recording, by the swipe screen application executing on the mobile device, the inputs from the accelerometer and the touch screen as interactions with the pre-loaded ad on the swipe screen rather than link to another source of content;
in response to recording the one or more inputs as interactions with the pre-loaded ad, generating, by the mobile device, an ad interaction report associated with the pre-loaded ad based on the interactions recorded using the one or more inputs while displaying the pre-loaded ad on the swipe screen; and
sending, by the ad manager from the mobile device, the ad interaction report to a server associated with the pre-loaded ad.
6 Assignments
0 Petitions
Accused Products
Abstract
A method of displaying an ad on a swipe screen of a mobile device comprises: receiving, at the mobile device, a plurality of ads, storing the plurality of ads in an ad cache in a memory of the mobile device, select an ad from the plurality of ads stored in the ad cache, receiving an input on the mobile device when the mobile device is in a sleep mode, presenting a swipe screen on the mobile device based on the input, and displaying, by the swipe screen application, the ad on the swipe screen on the mobile device.
223 Citations
20 Claims
-
1. A method of displaying an ad on a swipe screen of a mobile device, the method comprising:
-
selecting, by an ad manager executing on the mobile device, an ad from a plurality of ads stored in an ad cache in a non-transitory memory of the mobile device; pre-loading, by the ad manager, the selected ad from the ad cache for display on a swipe screen while the mobile device is in a sleep mode; receiving, by the mobile device, an input on the mobile device when the mobile device is in the sleep mode; presenting the swipe screen on the mobile device based on the input; displaying, by a swipe screen application executing on the mobile device, the pre-loaded ad on the swipe screen on the mobile device; receiving, via input devices on the mobile device, inputs on the swipe screen while displaying the pre-loaded ad on the swipe screen, wherein the inputs correspond to interactions with the pre-loaded ad, and wherein the input devices comprise an accelerometer and a touch screen of the mobile device; in response to receiving the inputs from the accelerometer and the touch screen, determining, by executing the swipe screen application on the mobile device, that the inputs from the accelerometer and the touch screen fall within an expected range of inputs for the pre-loaded ad; in response to determining that the inputs fall within the expected range of inputs for the pre-loaded ad, recording, by the swipe screen application executing on the mobile device, the inputs from the accelerometer and the touch screen as interactions with the pre-loaded ad on the swipe screen rather than link to another source of content; in response to recording the one or more inputs as interactions with the pre-loaded ad, generating, by the mobile device, an ad interaction report associated with the pre-loaded ad based on the interactions recorded using the one or more inputs while displaying the pre-loaded ad on the swipe screen; and sending, by the ad manager from the mobile device, the ad interaction report to a server associated with the pre-loaded ad. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 20)
-
-
10. A method of displaying an ad on a swipe screen of a mobile device, the method comprising:
-
pre-loading, by an ad manager on the mobile device while the mobile device is in a sleep mode, an ad selected by the ad manager from a plurality of ads stored in an ad cache in a non-transitory memory of the mobile device for display on a swipe screen; receiving an input on the mobile device when the mobile device is in the sleep mode; in response to receiving the input, presenting the swipe screen on the mobile device; displaying, by a swipe screen application executing on the mobile device, the pre-loaded ad on the swipe screen on the mobile device; receiving, by input devices on the mobile device, inputs on the swipe screen while displaying the pre-loaded ad on the swipe screen, wherein the input devices comprise an accelerometer and a touch screen of the mobile device; in response to receiving the inputs from the accelerometer and the touch screen, determining, by executing the swipe screen application on the mobile device, that the inputs fall within an expected range of inputs for the pre-loaded ad via the accelerometer and the touch screen; in response to determining that the inputs fall within the expected range of inputs for the pre-loaded ad, recording, by executing the swipe screen application on the mobile device, the inputs with the accelerometer and the touch screen as interactions corresponding to the pre-loaded ad displayed on the swipe screen rather than link to another source of content; tracking, by the ad manager, an amount of interactions within the swipe screen corresponding with the pre-loaded ad on the swipe screen based on the recorded interactions; generating, by the ad manager, an interaction message comprising the amount of interactions based on the tracking; and sending, by the ad manager, the interaction message to a server associated with the pre-loaded ad. - View Dependent Claims (11, 12, 13, 14, 15)
-
-
16. A method of providing feedback on a swipe screen display, the method comprising:
-
providing, to a mobile device via a network, an incentive to activate a swipe screen application, wherein the swipe screen application is configured to display one or more ads on a swipe screen of a mobile device; activating the swipe screen application on the mobile device based at least in part on the incentive received by the mobile device; pre-loading, by an ad manager on the mobile device while the mobile device is in a sleep mode, an ad selected by the ad manager from a plurality of ads in an ad cache stored in a non-transitory memory of the mobile device for display on the swipe screen; receiving an input on the mobile device when the mobile device is in the sleep mode; generating, by the swipe screen application executing on the mobile device, the swipe screen comprising the pre-loaded ad for display on the mobile device; displaying, by the swipe screen application, the swipe screen comprising the pre-loaded ad selected from the plurality of ads in the ad cache on the mobile device; receiving, by input devices on the mobile device, inputs on the swipe screen while displaying the pre-loaded ad on the swipe screen, wherein the input devices comprise an accelerometer and a touch screen of the mobile device; in response to receiving the inputs from the accelerometer and the touch screen, determining, by executing the swipe screen application on the mobile device, that the inputs fall within an expected range of inputs for the pre-loaded ad via the accelerometer and the touch screen; in response to determining that the one or more inputs fall within the expected range of inputs for the pre-loaded ad, recording, by executing the swipe screen application on the mobile device, the inputs from the accelerometer and the touch screen as interactions corresponding to the pre-loaded ad displayed on the swipe screen rather than link to another source of content; tracking, by the ad manager, an amount of interactions within the swipe screen corresponding with the pre-loaded ad displayed on the swipe screen based on the recorded interactions; generating, by the ad manager, an interaction message comprising the amount of interactions based on the tracking; and providing, from the mobile device to a communicatively coupled server, feedback on the incentive on the mobile device by sending the interaction message to the communicatively coupled server. - View Dependent Claims (17, 18, 19)
-
Specification