Methods for prerendering and methods for managing and configuring prerendering operations

• US 9,928,223 B1
• Filed: 06/16/2014
• Issued: 03/27/2018
• Est. Priority Date: 06/14/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Burkard, Timo, Jain, Arvind, Bentzel, Christopher
• Primary Examiner(s): Barry, Lance L
• Application Number:
  US14/305,075
• Time in Patent Office: 1,380 Days
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching
• CPC Class Codes: G06F 2216/13 Prefetching
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/5681 Pre-fetching or pre-delivering data based on network characteristics
• CPC Class Codes: H04L 67/5682 Policies or rules for updating, deleting or replacing the stored data

Abstract

A method and system for improving access to network content are described. Aspects of the disclosure minimize the delay between a navigation event and a network response by prerendering the next navigation event. For example, the method and system may predict a likely next uniform resource locator during web browsing to preemptively request content from the network before the user selects the corresponding link on a web page, where the network content includes a second portion including an advertisement and a first portion that does not include the advertisement. Responsive to the request, the first portion of the network content is provided without the second content. When a user selects a navigation event associated with the network content, the second portion for display is provided to the user with the first portion. The methods and systems describe a variety of manners for prerendering content and managing and configuring prerendering operations.

Claims

1. A computer-implemented method comprising:

receiving, over a network, a request for network content, wherein the network content includes a second portion comprising an advertisement and a first portion that does not include the advertisement;

receiving, over the network, an indication that the request is prior to a user selecting a navigation event associated with the network content;

in response to receiving the indication, providing, via the network, the first portion of the network content without the second portion;

determining, using one or more processors, whether a user selected a navigation event associated with the network content; and

when a user selects a navigation event associated with the network content, providing, via the network, the second portion for display to the user with the first portion.

2. The method of claim 1, further comprising updating an advertisement impression statistic in response to the second portion of the network content being provided for display.

3. The method of claim 2, wherein the impression statistic represents a count of how many times the second portion of the network content has been provided for display.

4. The method of claim 1, wherein providing, via the network, the first portion of the network content without the second portion comprises replacing the second portion of the network content with one or more hypertext transfer protocol (HTTP) error codes.

5. The method of claim 1, further comprising comparing system utilization of a system associated with displaying the network content to a threshold value;

and wherein providing the first portion without the second portion is based on the comparison.

6. The method of claim 5, wherein the system utilization comprises at least one of processor utilization, network bandwidth, and available system memory.

7. A system comprising:

a memory; and

one or more processors coupled to the memory, the one or more processors being configured to;

receive a request, over a network, for network content, wherein the network content includes a second portion associated with an advertisement and a first portion that does not include the advertisement;

receive an indication, over the network, that the request is prior to a user selecting a navigation event associated with the network content;

in response to receiving the indication, provide, via the network, the first portion of the network content without the second portion;

determine whether a user selected a navigation event associated with the network content; and

when a user selects a navigation event associated with the network content, provide, via the network, the second portion for display to the user with the first portion.

8. The system of claim 7, wherein the processors are further configured to update an advertisement impression statistic in response to the second portion of the network content being provided for display.

9. The system of claim 8, wherein the impression statistic represents a count of how many times the second portion of the network content has been provided for display.

10. The system of claim 7, wherein providing, via the network, the first portion of the network content without the second portion comprises replacing the second portion of the network content with one or more hypertext transfer protocol (HTTP) error codes.

11. The system of claim 7, wherein the processors are further configured to:

compare system utilization to a threshold value; and

wherein providing the first portion with the second portion is based on the comparison.

12. The system of claim 11, wherein the system utilization comprises at least one of processor utilization, network bandwidth, and available memory.

13. A system comprising:

one or more processors; and

a memory storing instructions executable by the one or more processors;

wherein the instructions, when executed by the one or more processors, cause the one or more processors to;

provide, via a network, a request for network content, wherein the network content includes a second portion associated with an advertisement and a first portion that does not include the advertisement;

provide, via the network, an indication that the request is prior to a user selecting a navigation event associated with the network content;

in response to providing the request and the indication, receive the network content with the first portion and without the second portion, and loading the first portion into the memory without displaying the first portion;

in response to a user selecting a navigation event associated with the network content, receive the first portion of the network content, via the network; and

display the first and second portions of the network content.

14. The system of claim 13 wherein the one or more processors providing the request for network content and providing an indication that the request is prior to a user selecting a navigation event comprises the one or more processors providing a modified HTTP header.

15. The system of claim 13 wherein the instructions, when executed by the one or more processors, further cause the one or more processors to determine the network content that the user is likely to select, and wherein providing a request for network content comprises the one or more processors providing a request for the determined network content.

16. The system of claim 13 wherein the instructions, when executed by the one or more processors, further cause the one or more processors to display a web page and wherein the determined network content is associated with a link to network content on the web page.

17. The system of claim 13 wherein the instructions, when executed by the one or more processors, further cause the one or more processors to:

display the first portion in response to the user selecting a navigation event associated with the network content;

provide a notification, via the network, that the first portion has been displayed; and

in response to providing the notification that the first portion has been displayed, receive the second portion.

18. The system of claim 13 wherein the instructions, when executed by the one or more processors, further cause the one or more processors to send confirmation, via the network, that the second portion of the network content was displayed.

19. The system of claim 13 wherein the instructions, when executed by the one or more processors, further cause the one or more processors to receive a web page that includes the first content and identifies the second content and for initiating a HTTP GET request for the second content.