Methods and apparatus to de-duplicate impression information
First Claim
1. A method, comprising:
- extracting, by executing a first instruction with a processor, characters from first cookies stored in a first memory space, the first cookies collected from client devices via network communications; and
in response to the processor determining that at least two of the first cookies (1) include a same pattern of characters, and (2) correspond to a same first demographic, executing a second instruction with the processor to store, in a second memory space, the pattern of characters in association with the first demographic to indicate that the pattern of characters and the first demographic are both representative of a same first unique audience member.
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Abstract
Example methods and apparatus to de-duplicate impression information are disclosed. An example method includes extracting, by executing a first instruction with a processor, characters from first cookies stored in a first memory space, the first cookies collected from client devices via network communications, and in response to the processor determining that at least two of the first cookies (1) include a same pattern of characters, and (2) correspond to a same first demographic, executing a second instruction with the processor to store, in a second memory space, the pattern of characters in association with the first demographic to indicate that the pattern of characters and the first demographic are both representative of a same first unique audience member.
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Citations
20 Claims
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1. A method, comprising:
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extracting, by executing a first instruction with a processor, characters from first cookies stored in a first memory space, the first cookies collected from client devices via network communications; and in response to the processor determining that at least two of the first cookies (1) include a same pattern of characters, and (2) correspond to a same first demographic, executing a second instruction with the processor to store, in a second memory space, the pattern of characters in association with the first demographic to indicate that the pattern of characters and the first demographic are both representative of a same first unique audience member. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus, comprising:
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a logic circuit to implement a cookie pattern identifier and a pattern evaluator; wherein; the cookie pattern identifier is to extract characters from first cookies stored in a first memory space, the first cookies collected from client devices via network communications; and the pattern evaluator is to, in response to determining that at least two of the first cookies (1) include a same pattern of characters, and (2) correspond to a same first demographic, store, in a second memory space, the pattern of characters in association with the first demographic to indicate that the pattern of characters and the first demographic are both representative of a same first unique audience member. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible computer readable medium comprising instructions wherein the instructions executed by a machine cause the machine to at least:
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extract characters from first cookies stored in a first memory space, the first cookies collected from client devices via network communications; in response to determining that at least two of the first cookies (1) include a same pattern of characters, and (2) correspond to a same first demographic, store, in a second memory space, the pattern of characters in association with the first demographic to indicate that the pattern of characters and the first demographic are both representative of a same first unique audience member; obtain first impression information from a database proprietor, the first impression information corresponding to second cookies; determine that the pattern of characters is located in at least one of the second cookies, the at least one of the second cookies corresponding to a second demographic; search the second memory space for the pattern of characters in association with the second demographic; when the pattern of characters is not stored in association with the second demographic in the second memory space, store in the second memory space the pattern of characters in association with the second demographic as representative of a second unique audience member; and when the second demographic corresponding to the at least one of the second cookies matches the first demographic corresponding to the at least two of the first cookies, store second impression information corresponding to the at least one of the second cookies in association with the first unique audience member. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification