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Learning driver demographics from vehicle trace data

  • US 9,928,524 B2
  • Filed: 03/14/2011
  • Issued: 03/27/2018
  • Est. Priority Date: 03/14/2011
  • Status: Active Grant
First Claim
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1. A method of providing targeted advertising content to an operator of a vehicle, the method comprising:

  • employing vehicle data acquisition devices to collect operator attribute information from vehicle trace data of the vehicle as the operator operates the vehicle;

    a processor of the vehicle applying a statistical analysis on the operator attribute information for determining a probability of demographic characteristics of the operator of the vehicle, the probability of demographic characteristics of the operator based on the operator attribute information is weighted based on a likelihood that at least one group of operator attribute information has a greater influence of impacting the determination of the demographic characteristics;

    identifying demographic characteristics of the operator as a function of the determined probability; and

    selecting the targeted advertising content using the identified demographic characteristics of the operator;

    communicating, via the vehicle, the targeted advertising content to the operator of the vehicle.

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