Learning driver demographics from vehicle trace data

• US 9,928,524 B2
• Filed: 03/14/2011
• Issued: 03/27/2018
• Est. Priority Date: 03/14/2011
• Status: Active Grant

• Current Assignee: GM Global Technology Operations LLC (General Motors Company)
• Original Assignee: GM Global Technology Operations LLC (General Motors Company)
• Inventors: Grimm, Donald K., Bai, Fan, Saraydar, Cem U.
• Primary Examiner(s): Brandenburg, William A
• Application Number:
  US13/046,856
• Publication Number:
  US 20120239471A1
• Time in Patent Office: 2,570 Days
• Field of Search: 705 1462
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement

Abstract

A method of providing advertising content targeted to an operator of a vehicle. Vehicle data acquisition devices are employed to collect operator attribute information from vehicle trace data of the vehicle as the operator operates the vehicle. A processor of the vehicle applies a statistical analysis on the operator attribute information for determining a probability of demographic characteristics of the operator of the vehicle. The demographic characteristics of the operator are identified as a function of the determined probability. The vehicle communicates the targeted advertising content to the operator of the vehicle.

Claims

1. A method of providing targeted advertising content to an operator of a vehicle, the method comprising:

employing vehicle data acquisition devices to collect operator attribute information from vehicle trace data of the vehicle as the operator operates the vehicle;

a processor of the vehicle applying a statistical analysis on the operator attribute information for determining a probability of demographic characteristics of the operator of the vehicle, the probability of demographic characteristics of the operator based on the operator attribute information is weighted based on a likelihood that at least one group of operator attribute information has a greater influence of impacting the determination of the demographic characteristics;

identifying demographic characteristics of the operator as a function of the determined probability; and

selecting the targeted advertising content using the identified demographic characteristics of the operator;

communicating, via the vehicle, the targeted advertising content to the operator of the vehicle.

2. The method of claim 1 wherein communicating the event to the operator further comprises:

determining whether an external constraint is present that is a deterrent for communicating the target advertising content to the operator; and

communicating the target advertising content to the operator only if no external constraint is present.

3. The method of claim 2 wherein communicating the event to the operator further comprises the steps of:

determining whether an external constraint is present that is a deterrent for communicating the target advertising content to the operator; and

communicating the target advertising content to the operator only if no external constraint is present.

4. The method of claim 3

wherein the external constraint is customizable by the operator of the vehicle.

5. The method of claim 2

wherein the event is detected utilizing GPS location detection.

6. The method of claim 2

wherein the event is communicated to the vehicle from a remote entity.

7. The method of claim 6

wherein the remote entity is a remote vehicle that communicates the event to the vehicle.

8. The method of claim 6

wherein the remote entity is a fixed infrastructure that communicates the event to the vehicle.

9. The method of claim 1

wherein determining a probability of demographic characteristics of the operator of the vehicle includes determining a probability of the operator'"'"'s gender.

10. The method of claim 1

wherein determining a probability of demographic characteristics of the operator of the vehicle includes determining a probability of the operator'"'"'s age.

11. The method of claim 1

wherein determining a probability of demographic characteristics of the operator of the vehicle includes determining a probability of the operator'"'"'s income.

12. The method of claim 1

wherein the data acquisition devices include occupant sensing devices for detecting a type of occupant seated in the vehicle.

13. The method of claim 1

wherein the data acquisition devices collect driving habit-related data of the operator.

14. The method of claim 1

wherein the data acquisition devices collect driving route behavioral data of the operator.

15. The method of claim 1

wherein the data acquisition devices collect media accessory usage of the operator.

16. The method of claim 1

wherein the data acquisition devices collect multi-media content usage of the operator.

17. The method of claim 1

wherein the targeted advertising content is communicated to the operator via a vehicular human machine interface device.

18. The method of claim 1 wherein the targeted advertising content is communicated to the operator via a personal portable communication device.

19. The method of claim 1

wherein the targeted advertising content is communicated to the operator at a later time using an electronic form of communication.

20. The method of claim 1

wherein the targeted advertising content is communicated to the operator at a later time using printed form of communication.