Method for combining data signals and video signals for transmission to video display units

• US 9,942,488 B2
• Filed: 09/08/2014
• Issued: 04/10/2018
• Est. Priority Date: 08/29/2000
• Status: Active Grant

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Yarmolich, Paul M., Reagen, Mark
• Primary Examiner(s): PALAVECINO, KATHLEEN GAGE
• Application Number:
  US14/480,097
• Publication Number:
  US 20140375887A1
• Time in Patent Office: 1,310 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04N 5/265 Mixing

Abstract

A method capable of combining data signals and video signals for transmission to a video display unit. The method comprises the steps of generating a data signal, transmitting the data signal to an apparatus, receiving the data signal at the apparatus, receiving a video/audio signal at the apparatus, combining the video/audio signal with the data signal to form a single combined signal, and displaying the combined signal on a video display unit.

Claims

1. A method for simultaneously displaying data and video, the method comprising:

by at least one apparatus located at a physical location;

receiving at least one data signal from a server, the data signal containing data for display;

receiving at least one video signal, the video signal being separate from the at least one data signal and including video for display;

combining the data signal with the video signal to form a single combined signal with the data and video for display; and

outputting the single combined signal to simultaneously display the data and video on a video display at the identified physical location.

2. The method of claim 1, wherein the video signal is broadcast to apparatuses at a plurality of physical locations and the data signal is a unicast video signal that is addressed to the at least one apparatus.

3. The method of claim 1, further comprising displaying the data and video simultaneously from the single combined signal on the video display at the identified location.

4. The method of claim 1, wherein the physical location is identified by the server as a function of a geographic area or a type of establishment.

5. The method of claim 1, wherein the at least one apparatus is a computer and the video display is a television.

6. The method of claim 1, wherein:

the at least one apparatus is coupled to a set-top box and a television;

the at least apparatus is operatively coupled via a network to the server; and

the at least one apparatus receives the data signal from the server, receives the video signal from the set-top box, and outputs the single combined signal to the television.

7. The method of claim 1, wherein the combining includes:

allocating the video to only a portion of the video display; and

positioning the data so as to be displayed adjacent, but not overlying, the video.

8. The method of claim 1, wherein the combining includes positioning the data to overlie at least a portion of the video on the video display.

9. The method of claim 8, wherein the data is combined with the video when the data is scheduled for display.

10. The method of claim 1, wherein the video signal is received from a television programming provider.

11. The method of claim 1, wherein the at least one apparatus receives schedule instructions for the data from the server and schedules the display of the data in accordance with the schedule instructions.

12. The method of claim 1, further comprising resizing the video.

13. A non-transitory machine-readable medium having program instructions, which when executed perform a method for simultaneously displaying data and video, the method comprising:

by at least one apparatus located at a physical location;

receiving at least one data signal from a server, the data signal containing data for display;

receiving at least one video signal, the video signal being separate from the at least one data signal and including video for display;

combining the data signal with the video signal to form a single combined signal with the data and video for display; and

outputting the single combined signal to simultaneously display the data and video on a video display at the identified physical location.

14. The non-transitory machine-readable medium of claim 13, wherein the video signal is broadcast to apparatuses at a plurality of physical locations and the data signal is a unicast video signal that is addressed to the at least one apparatus.

15. The non-transitory machine-readable medium of claim 13, wherein the method further comprises displaying the data and video simultaneously from the single combined signal on the video display at the identified location.

16. The non-transitory machine-readable medium of claim 13, wherein the at least one apparatus is a computer and the video display is a television.

17. The non-transitory machine-readable medium of claim 13, wherein:

the at least one apparatus is coupled to a set-top box and a television;

the at least apparatus is operatively coupled via a network to the server; and

the at least one apparatus receives the data signal from the server, receives the video signal from the set-top box, and outputs the single combined signal to the television.

18. An apparatus, comprising:

a processor configured to execute program instructions to perform a method for simultaneously displaying data and video at a physical location, the method comprising;

receiving at least one data signal from a server, the data signal containing data for display;

receiving at least one video signal, the video signal being separate from the at least one data signal and including video for display;

combining the data signal with the video signal to form a single combined signal with the data and video for display; and

outputting the single combined signal to simultaneously display the data and video on a video display at the identified physical location.

19. The apparatus of claim 18, wherein the video signal is broadcast to apparatuses at a plurality of physical locations and the data signal is a unicast video signal that is addressed to the at least one apparatus.

20. The apparatus of claim 18, further comprising displaying the data and video simultaneously from the single combined signal on the video display at the identified location.