Methods, apparatus, and systems to collect audience measurement data
First Claim
1. A system to collect audience measurement data, the system comprising:
- a metering device to collect audience identification data and first media identification data during a first time period, the metering device to be deactivated during a second time period after the first time period; and
a behavior processor to;
develop audience member behavior data based on the first media identification data and the audience identification data, the metering device to be deactivated after the audience member behavior data has been developed;
access second media identification data during the second time period, the second media data collected via a service provider; and
identify an audience member associated with the second media identification data based on the audience member behavior data.
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Abstract
Methods, apparatus, and systems to collect audience measurement data are disclosed. A disclosed example method includes collecting first media data and audience identification data via a metering device. Audience member behavior data is developed based on the first media data and the audience identification data. Second media data is accessed after the metering device has been removed. The second media data is collected by a service provider associated with the second media data. The removal of the metering device occurring after the audience member behavior data has been developed. Audience members associated with the second media data are identified based on the audience member behavior data.
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Citations
23 Claims
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1. A system to collect audience measurement data, the system comprising:
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a metering device to collect audience identification data and first media identification data during a first time period, the metering device to be deactivated during a second time period after the first time period; and
a behavior processor to;develop audience member behavior data based on the first media identification data and the audience identification data, the metering device to be deactivated after the audience member behavior data has been developed; access second media identification data during the second time period, the second media data collected via a service provider; and identify an audience member associated with the second media identification data based on the audience member behavior data. - View Dependent Claims (2, 3, 4, 5)
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6. A method of collecting audience measurement data, the method comprising:
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collecting first media data and audience identification data via a metering device; developing, by executing an instruction with a first processor, audience member behavior data based on the first media data and the audience identification data; accessing second media data after the metering device has been deactivated, the second media data collected by a service provider associated with the second media data, the deactivation of the metering device occurring after the audience member behavior data has been developed; and identifying, by executing an instruction with at least one of the first processor or a second processor, an audience member associated with the second media data based on the audience member behavior data. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A tangible computer readable medium comprising instructions which, when executed, cause a machine to at least:
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collect first media data and audience identification data via a metering device; develop audience member behavior data based on the first media data and the audience identification data; access second media data after the metering device has been deactivated, the second media data collected by a service provider associated with the second media data, the deactivation of the metering device occurring after the audience member behavior data has been developed; and identify an audience member associated with the second media data based on the audience member behavior data. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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Specification