Promotion generation engine for a money transfer system
First Claim
1. A promotions engine system for providing customized games to a user, the system comprising:
- memory configured to store a plurality of user profiles, wherein each user profile of the plurality of user profiles includes at least one of;
past money send activity and past money receive activity;
a processing device configured to;
receive, from a user via a user interface, a request to access the promotions engine system, wherein the request includes identifying information about the user and a promotional code;
generate a customized game in response to the received request to access the promotions engine system, wherein the customized game is generated based at least in part on the promotional code and wherein a prize of the customized game is related to discounted or complimentary money transfer services for a money transfer system; and
output, to the user interface, the customized game.
7 Assignments
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Accused Products
Abstract
A money transfer system is promoted by providing a user access to a game or contest generated by a promotions engine computer. The user is directed to a customer relations portal accessible via an access device to participate in the game or contest. The customer relations portal comprising a server configured to manage the game or contest and associated with the promotions engine computer. A response is received from the user at the server related to the user'"'"'s participation in the game or contest. The server determines whether the user is to receive a reward or prize based on the response from the user, and an output is provided to the user on the access device indicating whether the user is to receive the reward or prize.
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Citations
20 Claims
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1. A promotions engine system for providing customized games to a user, the system comprising:
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memory configured to store a plurality of user profiles, wherein each user profile of the plurality of user profiles includes at least one of;
past money send activity and past money receive activity;a processing device configured to; receive, from a user via a user interface, a request to access the promotions engine system, wherein the request includes identifying information about the user and a promotional code; generate a customized game in response to the received request to access the promotions engine system, wherein the customized game is generated based at least in part on the promotional code and wherein a prize of the customized game is related to discounted or complimentary money transfer services for a money transfer system; and output, to the user interface, the customized game. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A non-transitory computer-readable storage medium comprising instructions that when executed by a processor cause the processor to:
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receive, from a user via a user interface, a request to access a promotions engine system, wherein the request includes identifying information about the user; generate a customized game in response to the received request to access the promotions engine system, wherein the customized game is generated based at least in part on a user profile associated with the user and wherein a prize of the customized game is related to discounted or complimentary money transfer services for a money transfer system; and output, to the user interface, the customized game. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification