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Determination and monetization of future location

  • US 9,947,014 B2
  • Filed: 07/01/2011
  • Issued: 04/17/2018
  • Est. Priority Date: 07/01/2011
  • Status: Expired due to Fees
First Claim
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1. A method comprising:

  • controlling a communication interface to access, through a communication network, a log database storing user future location information obtained from a social networking application platform presented as a graphical user interface running on a mobile device corresponding to a user, wherein the user future location information corresponds to a declaration by the user on the social networking application platform of an intended future location at a specific location and at a certain time;

    receiving, through the communication interface communicating via the communication network, the user future location information from the log database;

    controlling the communication interface to access, through the communication network, a social networking database storing past online activity information of the user;

    receiving, through the communication interface communicating via the communication network, the past online activity information of the user from the social networking database;

    identifying, by a processor, a current location of the user;

    generating a prediction including a quality score, by the processor, that identifies a probability the user will be located at the specific location at the certain time based on the past online activity information of the user, the user future location information, and the current location;

    selecting, by the processor, a location-relevant advertisement based on the prediction;

    delivering, by the processor, the location-relevant advertisement to an application running on the mobile device of the user;

    tracking, by the processor, user interactions with the location-relevant advertisement reported by the application running on the mobile device of the user; and

    assigning, by the processor, an impression cost to an advertiser of the location-relevant advertisement based on the prediction, wherein the impression cost increases when the prediction probability increases.

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