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System and method for toy adoption and marketing

  • US 9,947,023 B2
  • Filed: 10/02/2014
  • Issued: 04/17/2018
  • Est. Priority Date: 12/31/2003
  • Status: Active Grant
First Claim
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1. A method that provides a virtual presentation comprising:

  • providing a real-world toy that is associated with a registration code;

    receiving the registration code received by a registration subsystem via a computer interface of a computer system;

    validating the registration code by the registration subsystem of the computer system;

    responsive to said validating by said computer system, the computer system processes the registration code to transform the real-world toy into a virtual toy that is a virtual replica of the real-world toy in a virtual world to be displayed by a computer display;

    the computer system providing content for displaying at least one virtual room in the virtual world for the virtual toy;

    said computer system providing content for displaying a selection of one or more virtual furnishings for the at least one virtual room;

    receiving user commands selected by a user;

    in response to one of said user commands, using said computer system to cause the one or more virtual furnishings to be provided, arranged and displayed by said computer display at an initial location within the at least one virtual room, the initial location being determined by said one of the user commands;

    in response to another one of said user commands, using said computer system to cause the one or more virtual furnishings to be moved from the initial virtual location to a new virtual location within the at least one virtual room and displayed by said computer display at the new virtual location, the new virtual location being determined by said another one of the user commands;

    interacting the virtual toy with at least one of the one or more virtual furnishings; and

    during said interacting, presenting an animation for display in the virtual world, said animation depicting said virtual toy exhibiting an animated response to said interacting that simulates a real-world activity, said animated response comprising a video component and/or an audio component.

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