Method and apparatus for providing search capability and targeted advertising for audio, image, and video content over the internet
First Claim
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1. An apparatus comprising:
- a communication module; and
a processor configured to;
transmit, via the communication module, a search request including at least one keyword to an external electronic device;
in response to the search request, acquire together advertisement content and non-advertisement content from the external electronic device; and
present, via a display operatively coupled with the processor, the advertisement content in relation with the non-advertisement content,wherein the non-advertisement content includes video content or image content;
wherein the non-advertisement content and the advertisement content are selected by the external electronic device using a search term including the at least one keyword, andwherein the advertisement content is integrated into a portion of the non-advertisement content in which the at least one keyword is found.
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Abstract
The present invention provides an apparatus and method for extracting the content of a video, image, and/or audio file or podcast, analyzing the content, and then providing a targeted advertisement, search capability and/or other functionality based on the content of the file or podcast.
40 Citations
20 Claims
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1. An apparatus comprising:
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a communication module; and a processor configured to; transmit, via the communication module, a search request including at least one keyword to an external electronic device; in response to the search request, acquire together advertisement content and non-advertisement content from the external electronic device; and present, via a display operatively coupled with the processor, the advertisement content in relation with the non-advertisement content, wherein the non-advertisement content includes video content or image content; wherein the non-advertisement content and the advertisement content are selected by the external electronic device using a search term including the at least one keyword, and wherein the advertisement content is integrated into a portion of the non-advertisement content in which the at least one keyword is found. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus comprising:
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memory to store one or more advertisement contents and one or more non-advertisement contents; a communication module; and a processor configured to; receive, via the communication module, a search request including at least one keyword from an external electronic device; select, via the memory, at least one advertisement content from the one or more advertisement contents, and at least one non-advertisement content from the one or more non-advertisement content, based at least in part on the at least one keyword in the search request; and transmit together the at least one advertisement content and the at least one non-advertisement content to the external electronic device as a response to the search request, wherein the one or more non-advertisement content includes video content, or image content, and wherein the advertisement content is integrated into a portion of the non-advertisement content in which the at least one keyword is found. - View Dependent Claims (10, 11, 12)
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13. A method comprising:
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receiving, at an electronic device including a processor and memory storing one or more advertisement contents and one or more non-advertisement contents, a search request including at least one keyword from an external electronic device; selecting, using the processor, at least one advertisement content from the one or more advertisement contents, and at least one non-advertisement content from the one or more non-advertisement contents in response to the search request; and transmitting together the at least one advertisement content and the at least one non-advertisement content to the external electronic device as a response to the search request, wherein the one or more non-advertisement contents comprise video content or image content; wherein the selecting of the at least one advertisement content and the at least one non-advertisement content is performed by the external electronic device using a search term including the at least one keyword, and wherein the advertisement content is integrated into a portion of the non-advertisement content in which the at least one keyword is found. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A non-transitory machine-readable storage device storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:
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transmitting, via a communication module operatively coupled with the processor, a search request including at least one keyword to an external electronic device; in response to the search request, receiving together advertisement content and non-advertisement content from the external electronic device; and presenting, via a display operatively coupled with the processor, the advertisement content in relation with the non-advertisement content, wherein the non-advertisement content including video content, or image content, wherein the non-advertisement content and the advertisement content are acquired based on the at least one keyword, and wherein the presenting further comprises integrating the advertisement content into a portion of the non-advertisement content in which the at least one keyword is found.
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Specification