Combining content with a search result
First Claim
1. A computer-implemented method comprising:
- receiving a search query;
determining that a particular search result, from among a plurality of search results that are responsive to the search query, and a particular content item, from among a plurality of available content items, are both eligible to be presented in a same search results page;
comparing content of the particular search result with content of the particular content item;
determining that a same brand is presented by both of the particular search result and the particular content item based on the comparison of the content of the particular search result with the content of the particular content item;
in response to determining that the particular search result and the particular content item both present the same brand based on the comparison, combining less than all of the particular search result and less than all of the particular content item into a combined content item, wherein the combination is performed based, at least in part, on content sponsor preferences for how to combine the particular content item with one or more search results, and wherein the combining includes combining a link from the particular content item with content from the particular search result; and
providing, responsive to the search query, the combined content item as a single search result that is presented in a same search results page as other search results.
3 Assignments
0 Petitions
Accused Products
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.
17 Citations
19 Claims
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1. A computer-implemented method comprising:
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receiving a search query; determining that a particular search result, from among a plurality of search results that are responsive to the search query, and a particular content item, from among a plurality of available content items, are both eligible to be presented in a same search results page; comparing content of the particular search result with content of the particular content item; determining that a same brand is presented by both of the particular search result and the particular content item based on the comparison of the content of the particular search result with the content of the particular content item; in response to determining that the particular search result and the particular content item both present the same brand based on the comparison, combining less than all of the particular search result and less than all of the particular content item into a combined content item, wherein the combination is performed based, at least in part, on content sponsor preferences for how to combine the particular content item with one or more search results, and wherein the combining includes combining a link from the particular content item with content from the particular search result; and providing, responsive to the search query, the combined content item as a single search result that is presented in a same search results page as other search results. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A non-transitory computer storage medium encoded with instructions that when executed by a distributed computing system cause the distributed computing system to perform operations comprising:
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receiving a search query; determining that a particular search result, from among a plurality of search results that are responsive to the search query, and a particular content item, from among a plurality of available content items, are both eligible to be presented in a same search results page; comparing content of the particular search result with content of the particular content item; determining that a same brand is presented by both of the particular search result and the particular content item based on the comparison of the content of the particular search result with the content of the particular content item; in response to determining that the particular search result and the particular content item both present the same brand based on the comparison, combining less than all of the particular search result and less than all of the particular content item into a combined content item, wherein the combination is performed based, at least in part, on content sponsor preferences for how to combine the particular content item with one or more search results, and wherein the combining includes combining a link from the particular content item with content from the particular search result; and providing, responsive to the search query, the combined content item as a single search result that is presented in a same search results page as other search results. - View Dependent Claims (14, 15, 16)
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17. A system comprising:
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one or more processors; and one or more memory elements including instructions that, when executed, cause the one or more processors to; receive a search query; determine that a particular search result, from among a plurality of search results that are responsive to the search query, and a particular content item, from among a plurality of available content items, are both eligible to be presented in a same search results page; compare content of the particular search result with content of the particular content item; determine that a same brand is presented by both of the particular search result and the particular content item based on the comparison of the content of the particular search result with the content of the particular content item; in response to determining that the particular search result and the particular content item both present the same brand based on the comparison, combine less than all of the particular search result and less than all of the particular content item into a combined content item, wherein the combination is performed based, at least in part, on content sponsor preferences for how to combine the particular content item with one or more search results, and wherein the combining includes combining a link from the particular content item with content from the particular search result; and provide, responsive to the search query, the combined content item as a single search result that is presented in a same search results page as other search results. - View Dependent Claims (18, 19)
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Specification