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System and method for segmenting items in a shopping cart by carbon footprint

  • US 9,947,035 B2
  • Filed: 04/08/2014
  • Issued: 04/17/2018
  • Est. Priority Date: 11/24/2008
  • Status: Active Grant
First Claim
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1. A method for facilitating environmental stewardship in electronic commerce comprising:

  • displaying, by a computing device, an online shopping display screen including a plurality of items selected for purchase by a user in an online shopping cart;

    obtaining, by the computing device, carbon values associated with each of the plurality of items;

    assigning, by a carbon calculation tool of the computing device, a maximum total weight of carbon for the online shopping cart;

    calculating, via the carbon calculation tool, a total weight of carbon for the plurality of items based on the carbon values;

    determining, by the computing device, that the total weight of carbon has exceeded the maximum total weight of carbon;

    based on the determining that the total weight of carbon has exceeded the maximum total weight of carbon, automatically obtaining, by an item complement tool of the computing device, an additional item that is a substitute for one of the plurality of items selected for purchase, wherein a carbon value associated with the additional item is lower than the carbon value associated with the one of the plurality of items; and

    automatically displaying on the online shopping display screen, by the computing device, the additional item.

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