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Systems and methods for providing user-specific dynamic content for facilitating online transactions

  • US 9,947,046 B2
  • Filed: 02/13/2017
  • Issued: 04/17/2018
  • Est. Priority Date: 04/07/2006
  • Status: Active Grant
First Claim
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1. A user device comprising:

  • a non-transitory memory storing instructions; and

    one or more hardware processors communicatively coupled to the non-transitory memory and configured to execute the instructions to cause the user device to perform operations comprising;

    accessing an online marketplace over a network, wherein the online marketplace is provided by a merchant system;

    passing a user identifier from the user device to the merchant system over the network, wherein the user identifier is associated with a user account maintained by a service provider system;

    communicating with the merchant system over the network to receive dynamic content from the service provider system based on the user identifier;

    receiving the dynamic content at the user device over the network from the merchant system, wherein the dynamic content is determined by the service provider system based on the user identifier and wherein the dynamic content is received by the user device without requiring a user of the user device to actively engage with the service provider system; and

    causing a display to display the dynamic content in a browser window provided by a browser application associated with the user device.

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