Online social persona management

• US 9,948,689 B2
• Filed: 06/27/2013
• Issued: 04/17/2018
• Est. Priority Date: 05/31/2013
• Status: Active Grant

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Savage, Norma Saiph, Wouhaybi, Rita H., Nachman, Lama, Sahay, Saurav
• Primary Examiner(s): Le, Debbie
• Application Number:
  US14/232,706
• Publication Number:
  US 20140379729A1
• Time in Patent Office: 1,755 Days
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/214 using selective forwarding
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15

Abstract

Embodiments utilize a framework for modeling user'"'"'s social roles in online self-expression tools such as blog or social networking, via semantic modeling techniques. The different ways users engage with content when stating explicit interests in their profile and via social expressions in a community are modeled. Certain themes guide the patterns users follow for expressing their interests in this community. An embodiment allows users to track how their posts and comments reflect with their online behavior. An embodiment infers the needs of the online community and makes suggestions or recommendations or sends alerts to users. Other embodiments are described and claimed.

Claims

1. A server for managing online communities, the server comprising:

a processor;

a memory coupled to the processor;

an online community persona manager stored in the memory and executable by the processor;

a crawling module stored in the memory and executable by the processor the crawling module configured to collect information from at least one online source that is viewable by a plurality of users, and to collect user profile information contributed by a user;

a social inference module stored in the memory and executable by the processor, the social inference module configured to automatically classify social roles of the plurality of users of the online community, wherein the social inference module utilizes information collected by the crawling module; and

a social recommendation module stored in the memory and executable by the processor, the social recommendation module configured to;

(i) receive classification information from the social inference module, (ii) determine a user'"'"'s manifested topics of interest based on the user'"'"'s behavior, (iii) determine a user'"'"'s stated topics of interest primarily based on the user'"'"'s profile information, (iv) provide a mapping between the user'"'"'s manifested topics of interest and stated topics of interest, (v) recommend adding one or more topics of interest to the user'"'"'s profile based on the mapping and current profile, (vi) identify live conversations within the online community and corresponding social roles of users corresponding to the live conversations, (vii) send at least one suggestion to the user, wherein the at least one suggestion includes a suggestion of an online conversation for the user to join, based on an assumed social role of the user and/or a social roles identified as needed for the online community, and (viii) send behavioral alerts to users.

2. The server as recited in claim 1, wherein the social roles include at least one of Maven, Newbie, Troll, and Moderator.

3. The server as recited in claim 1, wherein the profile augmentation recommendation module is further configured to identify stated topics of interest and measure a level of similarity between different groups of words or posts in a conversation within the online community to determine the manifested topics of interest of the community, and provide a mapping between the stated topics of interest and the manifested topics of interest.

4. The server as recited in claim 1, further comprising:

a social persona visualization module, stored in the memory and executable by the processor, the social persona visualization module configured to provide an interactive visual representation of at least one user'"'"'s online persona and present data which contributes to the persona.

5. The server as recited in claim 4, wherein the social persona visualization module allows a user to edit their online content and view how the user'"'"'s persona is affected by the editing.

6. A method for managing personas in an online community, comprising:

collecting information from at least one online community;

collecting profile information for users of the at least one online community;

automatically detecting and classifying social roles of users of the at least one online community utilizing the collected information;

automatically detecting the stated and manifested interests of community members;

mapping manifested topics of interest for a user to stated topics of interest;

recommending to the user to add to their profile the manifested topics of interest currently not in their preferred stated topics of interest;

identifying live conversations within the online community and corresponding social roles of users corresponding to the live conversations;

sending at least one suggestion to the user of the at least one online community, wherein the at least one suggestion includes a suggestion of an online conversation for the user to join, based on an assumed social role of the user and/or a social roles identified as needed for the online community; and

sending behavioral alerts to users.

7. The method as recited in claim 6, wherein the social roles include at least one of Maven, Newbie, Troll, Moderator.

8. The method as recited in claim 6, further comprising:

identifying stated topics of interest of the community from tags in users'"'"' profiles;

measuring a level of similarity between different groups of words in posts and/or comments of the online community;

identifying manifested topics of interest of the community members using the different groups of words; and

providing a mapping between the manifested topics of interests to the stated topics of interest, based on their word similarity.

9. The method as recited in claim 6, further comprising:

providing an interactive visual representation of at least one user'"'"'s online persona; and

presenting data which contributes to the persona.

10. The method as recited in claim 9, further comprising:

allowing a user to edit their online content and view how the user'"'"'s social persona is affected by the editing.

11. At least one non-transitory, computer readable storage medium having instructions stored thereon, the instructions when executed on a machine cause the machine to:

collect information from at least one online community;

collect profile information for users of the at least one online community;

automatically detect and classify social roles of users of the at least one online community utilizing the collected information;

automatically detect the stated and manifested interests of community members;

map manifested topics of interest for a user to stated topics of interest;

recommend to the user to add to their profile the manifested topics of interest currently not in their preferred stated topics of interest;

identify live conversations within the online community and corresponding social roles of users corresponding to the live conversations;

send at least one suggestion to the user of the at least one online community, wherein the at least one suggestion includes a suggestion of an online conversation for the user to join, based on an assumed social role of the user and/or a social roles identified as needed for the online community; and

send behavioral alerts to users.

12. The non-transitory, medium as recited in claim 11, wherein the social roles include at least one of Maven, Newbie, Troll, and Moderator.

13. The non-transitory, medium as recited in claim 11, further comprising instructions to:

identify stated topics of interest of the community from tags in users'"'"' profiles;

measure a level of similarity between different groups of words in posts and/or comments of the online community;

identify manifested topics of interest of the community members using the different groups of words; and

provide a mapping between the manifested topics of interests to the stated topics of interest, based on their word similarity.

14. The non-transitory, medium as recited in claim 11, further comprising instructions to:

provide an interactive visual representation of at least one user'"'"'s online persona; and

present data which contributes to the online persona.

15. The non-transitory, medium as recited in claim 14, further comprising instructions to:

allow a user to edit their online content and view how the user'"'"'s social persona is affected by the editing.

16. A system for managing online personas, comprising:

means for collecting information about posts and conversations in an online community;

means for collecting user profile information;

means for analyzing the collected information to determine users'"'"' roles within the online community;

means for automatically detecting the stated and manifested interests of community members;

means for mapping manifested topics of interest for a user to stated topics of interest;

means for recommending to the user to add to their profile the manifested topics of interest currently not in their preferred stated topics of interest;

means for identifying live conversations within the online community and corresponding social roles of users corresponding to the live conversations;

means for providing suggestions to the user, the suggestion including a suggestion of an online conversation for the user to join, based on an assumed social role of the user and/or a social roles identified as needed for the online community; and

means for providing behavioral alerts to users of the online community.

17. The system as recited in claim 16, further comprising:

means for presenting an interactive of at least one social persona to the user, wherein the means for presenting a visual social persona is configured to allow the user to edit their online content and view how the social persona is affected by the editing.