Determining intent of a recommendation on a URL of a web page or advertisement

• US 9,952,752 B1
• Filed: 02/19/2016
• Issued: 04/24/2018
• Est. Priority Date: 10/11/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Pattan, Neha, Lin, Jennifer W.
• Primary Examiner(s): VO, TRUONG V
• Application Number:
  US15/047,991
• Time in Patent Office: 795 Days
• CPC Class Codes: G06F 16/24573 using data annotations, e.g. user-defined metadata
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 40/169 Annotation, e.g. comment data or footnotes
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 63/0428 wherein the data content is protected, e.g. by encrypting or encapsulating the payload

Abstract

Methods and systems are provided for presenting a user with a recommendation intent query in response to the user indicating that he or she recommends content. The recommendation intent query allows a user to designate (e.g., select, indicate, identify, choose, etc.) one or more components, subjects, characteristics, properties, etc., of the content to which the user'"'"'s recommendation should be attributed. Therefore, the user'"'"'s intent with regard to the recommendation can be determined, and a more detailed social annotation about the recommendation can be provided to other users in a social network. The recommendation intent query is in the form of a user interface containing a list of components, subjects, and characteristics of the recommended content, one or more of which may be designated by the user as being the intended target(s) of his or her recommendation.

Claims

1. A method, comprising:

receiving, through a user interface of a social network application presented at a user device and by one or more servers, an indication that a user recommended content displayed the user interface, wherein the recommended content includes a plurality of different content components corresponding to different portions of the recommended content;

responsive to receiving the indication that the user recommended content displayed in the user interface, requesting, by the one or more servers, user interaction data indicative of the user recommendation of content displayed in the user interface;

receiving, by the one or more servers, user interaction data that includes an action taken by the user, a time corresponding to the action taken, and a content identifier identifying the content the user recommended;

mapping, by the one or more servers, at least one annotation specifying the action taken to the different portions of the recommended content; and

distributing, by the one or more servers and based on the mapping, the recommended content through a social network with the at least one annotation at a presentation location corresponding to at least one content component of the recommended content.

2. The method of claim 1, further comprising presenting the user with a request for the user to select at least one of the plurality of content components of the recommended content applicable to the recommendation including:

displaying, through the user interface, the recommended content, a plurality of user-selectable options each corresponding to a different one of the plurality of content components of the recommended content, and a prompt for the user to select at least one of the plurality of content components of the recommended content applicable to the recommendation.

3. The method of claim 2, wherein presenting the user with a request for the user to select at least one of the plurality of content components of the recommended content applicable to the recommendation includes displaying, user interface of the social network application, an updated user interface generated by a server.

4. The method of claim 1, further comprising:

responsive to receiving the indication that the user recommended content displayed in the user interface, sending to a server in communication with the user device over a network, data identifying the at least one content component of the recommended content selected by the user; and

receiving at the user interface of the social network application and from the server, the at least one annotation for display in the user interface of the social network application indicating the at least one content component of the recommended content to which the recommendation of the user applies.

5. The method of claim 4, further comprising serving, via a network, the at least one annotation to a user device of another user for display in conjunction with the recommended content.

6. The method of claim 1, wherein the indication that the user recommended content is an indication that the user selected a user recommendation control displayed in conjunction with the content.

7. A system, comprising:

a data processing apparatus; and

a memory storage apparatus in data communication with the data processing apparatus, the memory storage apparatus storing instructions executable by the data processing apparatus and that upon such execution cause the data processing apparatus to perform operations comprising;

receiving, through a user interface of a social network application presented at a user device, an indication that a user recommended content displayed the user interface, wherein the recommended content includes a plurality of different content components corresponding to different portions of the recommended content;

responsive to receiving the indication that the user recommended content displayed in the user interface, requesting user interaction data indicative of the user recommendation of content displayed in the user interface;

receiving user interaction data that includes an action taken by the user, a time corresponding to the action, and a content identifier identifying the content the user recommended;

mapping at least one annotation specifying the action taken to the different portions of the recommended content; and

distributing, based on the mapping, recommended content through a social network with the at least one annotation at a presentation location corresponding to at least one content component of the recommended content.

8. The system of claim 7, wherein the instructions cause the data processing apparatus to perform operations further comprising presenting the user with a request for the user to select at least one of the plurality of content components of the recommended content applicable to the recommendation including:

displaying, through the user interface, the recommended content, a plurality of user-selectable options each corresponding to a different one of the plurality of content components of the recommended content, and a prompt for the user to select at least one of the plurality of content components of the recommended content applicable to the recommendation.

9. The system of claim 8, wherein presenting the user with a request for the user to select at least one of the plurality of content components of the recommended content applicable to the recommendation includes displaying, user interface of the social network application, an updated user interface generated by a server.

10. The system of claim 7, wherein the instructions cause the data processing apparatus to perform operations further comprising:

responsive to receiving the indication that the user recommended content displayed in the user interface, sending to a server in communication with the user device over a network, data identifying the at least one content component of the recommended content selected by the user; and

receiving at the user interface of the social network application and from the server, the at least one annotation for display in the user interface of the social network application indicating the at least one content component of the recommended content to which the recommendation of the user applies.

11. The system of claim 10, wherein the instructions cause the data processing apparatus to perform actions further comprising serving, via a network, the at least one annotation to a user device of another user for display in conjunction with the recommended content.

12. The system of claim 7, wherein the indication that the user recommended content is an indication that the user selected a user recommendation control displayed in conjunction with the content.

13. The system of claim 7, wherein data identifying the at least one content component of the recommended content selected by the user is sent by the social network application to the server as encrypted data.

14. A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

receiving, through a user interface of a social network application installed on a user device, an indication that a user recommended content displayed in a web browser on the user device, wherein the recommended content includes a plurality of different content components corresponding to different portions of the recommended content;

responsive to receiving the indication that the user recommended content displayed in the web browser, requesting user interaction data indicative of the user recommendation of content displayed in the web browser;

receiving user interaction data that includes an action taken by the user, a time corresponding to the action, and a content identifier identifying the content the user recommended;

mapping at least one annotation specifying the action taken to the different portions of the recommended content; and

distributing, based on the mapping, the recommended content through a social network with the at least one annotation at a presentation location corresponding to at least one content component of the recommended content.

15. The non-transitory computer encoded medium of claim 14, wherein the instructions cause the data processing apparatus to perform operations further comprising presenting the user with a request for the user to select at least one of the plurality of content components of the recommended content applicable to the recommendation including:

displaying, through the user interface, the recommended content, a plurality of user-selectable options each corresponding to a different one of the plurality of content components of the recommended content, and a prompt for the user to select at least one of the plurality of content components of the recommended content applicable to the recommendation.

16. The non-transitory computer encoded medium of claim 15, wherein presenting the user with a request for the user to select at least one of the plurality of content components of the recommended content applicable to the recommendation includes displaying, user interface of the social network application, an updated user interface generated by a server.

17. The non-transitory computer encoded medium of claim 14, wherein the instructions cause the data processing apparatus to perform operations further comprising:

responsive to receiving the indication that the user recommended content displayed in the user interface, sending to a server in communication with the user device over a network, data identifying the at least one content component of the recommended content selected by the user; and

receiving at the user interface of the social network application and from the server, the at least one annotation for display in the user interface of the social network application indicating the at least one content component of the recommended content to which the recommendation of the user applies.

18. The non-transitory computer encoded medium of claim 17, wherein the instructions cause the data processing apparatus to perform actions further comprising serving, via a network, the at least one annotation to a user device of another user for display in conjunction with the recommended content.

19. The non-transitory computer encoded medium of claim 14, wherein the indication that the user recommended content is an indication that the user selected a user recommendation control displayed in conjunction with the content.

20. The non-transitory computer encoded medium of claim 14, wherein data identifying the at least one content component of the recommended content selected by the user is sent by the social network application to the server as encrypted data.