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Methods, apparatus and computer readable media to generate electronic mobile measurement census data

  • US 9,953,330 B2
  • Filed: 12/12/2014
  • Issued: 04/24/2018
  • Est. Priority Date: 03/13/2014
  • Status: Active Grant
First Claim
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1. A method of generating electronic media measurement census data, comprising:

  • logging an impression based on a communication received from a client device, the logged impression corresponding to media accessed at the client device by a user operating the client device;

    determining, by executing an instruction with a processor, that a primary user of the client device is not the user operating the client device when a first probability score calculated for the primary user does not satisfy a threshold, the first probability score indicative of a probability that the primary user is an audience member of the media accessed at the client device, the primary user being a household member of a household;

    in response to determining that the primary user is not the user operating the client device, identifying, by executing an instruction with the processor, one of a plurality of secondary users as the user operating the client device, the identifying of the one of the secondary users being based on;

    determining, by executing an instruction with the processor, probability scores for corresponding ones of the secondary users, the secondary users being household members residing in the household with the primary user, the probability scores indicative of probabilities that corresponding ones of the secondary users are the user operating the client device, andidentifying, by executing an instruction with the processor, the one of the secondary users corresponding to a highest probability score as being the user operating the client device;

    reducing, by executing an instruction with the processor, a misattribution error by associating demographic information of the user operating the client device with the logged impression associated with the media; and

    reducing required processing resources on the client device when associating the demographic information of the user operating the client device with the logged impression by identifying the user operating the client device without requiring the user operating the client device to self-identify.

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