Methods, apparatus and computer readable media to generate electronic mobile measurement census data
First Claim
1. A method of generating electronic media measurement census data, comprising:
- logging an impression based on a communication received from a client device, the logged impression corresponding to media accessed at the client device by a user operating the client device;
determining, by executing an instruction with a processor, that a primary user of the client device is not the user operating the client device when a first probability score calculated for the primary user does not satisfy a threshold, the first probability score indicative of a probability that the primary user is an audience member of the media accessed at the client device, the primary user being a household member of a household;
in response to determining that the primary user is not the user operating the client device, identifying, by executing an instruction with the processor, one of a plurality of secondary users as the user operating the client device, the identifying of the one of the secondary users being based on;
determining, by executing an instruction with the processor, probability scores for corresponding ones of the secondary users, the secondary users being household members residing in the household with the primary user, the probability scores indicative of probabilities that corresponding ones of the secondary users are the user operating the client device, andidentifying, by executing an instruction with the processor, the one of the secondary users corresponding to a highest probability score as being the user operating the client device;
reducing, by executing an instruction with the processor, a misattribution error by associating demographic information of the user operating the client device with the logged impression associated with the media; and
reducing required processing resources on the client device when associating the demographic information of the user operating the client device with the logged impression by identifying the user operating the client device without requiring the user operating the client device to self-identify.
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Accused Products
Abstract
Methods and apparatus to generating electronic mobile measurement census data are disclosed. Example disclosed methods involve, when a panelist associated with a client device is determined to be an audience member of the media on the client device, associating demographic information of the panelist with a logged impression associated with the media. The disclosed methods also include when the panelist associated with the client device is determined not to be the audience member of the media at the client device, determining probability scores for respective household members residing in a household with the panelist, the probability scores indicative of probabilities that corresponding ones of the household members are the audience member of the media at the client device, and associating demographic information of one of the household members that has a highest probability score with the logged impression associated with the media.
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Citations
21 Claims
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1. A method of generating electronic media measurement census data, comprising:
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logging an impression based on a communication received from a client device, the logged impression corresponding to media accessed at the client device by a user operating the client device; determining, by executing an instruction with a processor, that a primary user of the client device is not the user operating the client device when a first probability score calculated for the primary user does not satisfy a threshold, the first probability score indicative of a probability that the primary user is an audience member of the media accessed at the client device, the primary user being a household member of a household; in response to determining that the primary user is not the user operating the client device, identifying, by executing an instruction with the processor, one of a plurality of secondary users as the user operating the client device, the identifying of the one of the secondary users being based on; determining, by executing an instruction with the processor, probability scores for corresponding ones of the secondary users, the secondary users being household members residing in the household with the primary user, the probability scores indicative of probabilities that corresponding ones of the secondary users are the user operating the client device, and identifying, by executing an instruction with the processor, the one of the secondary users corresponding to a highest probability score as being the user operating the client device; reducing, by executing an instruction with the processor, a misattribution error by associating demographic information of the user operating the client device with the logged impression associated with the media; and reducing required processing resources on the client device when associating the demographic information of the user operating the client device with the logged impression by identifying the user operating the client device without requiring the user operating the client device to self-identify. - View Dependent Claims (2, 3, 4, 5, 6, 19)
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7. An apparatus for generating electronic media measurement census data, comprising:
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an impression server, at an audience measurement entity, to log an impression based on a communication received from a client device, the logged impression corresponding to media accessed at the client device by a user operating the client device; an impressions corrector to; determine that a primary user of the client device is not the user operating the client device when a first probability score for the primary user does not satisfy a threshold, the first probability score indicative of a probability that the primary user is an audience member of the media accessed at the client device, the primary user being a household member of a household; and in response to determining that the primary user is not the user operating the client device, identify one of a plurality of secondary users as the user operating the client device, the impressions corrector to identify the one of the secondary users by; determining probability scores for corresponding ones of the secondary users, the secondary users being household members residing in the household with the primary user, the probability scores indicative of probabilities that corresponding ones of the secondary users are the user operating the client device; and identifying the one of the secondary users as corresponding to a highest probability score as being the user operating the client device; and a processor to; associate demographic information of the user operating the client device with the logged impression associated with the media, and reduce a misattribution error by associating demographic information of the user operating the client device with the logged impression associated with the media; and reduce required processing resources on the client device when associating the demographic information of the user operating the client device with the logged impression by identifying the user operating the client device without requiring the user operating the client device to self-identify. - View Dependent Claims (8, 9, 10, 11, 12, 20)
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13. A tangible computer readable storage medium comprising instructions which, when executed, cause a processor to at least:
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log an impression based on a communication received from a client device, the logged impression corresponding to media accessed at the client device by a user operating the client device; determine that a primary user of the client device is not the user operating the client device when a first probability score calculated for the primary user does not satisfy a threshold, the first probability score indicative of a probability that the primary user is an audience member of the media accessed at the client device, the primary user being a household member of a household; in response to determining that the primary user is not the user operating the client device, identify one of a plurality of secondary users as the user operating the client device, the instructions to cause the processor to identify the one of the secondary users by; determining probability scores for corresponding ones of the secondary users, the secondary users being household members residing in the household with the primary user, the probability scores indicative of probabilities that corresponding ones of the secondary users are the user operating the client device, and identifying the one of the secondary users as corresponding to a highest probability score as being the user operating the client device; reduce a misattribution error by associating demographic information of the user operating the client device with the logged impression associated with the media; and reduce processing resources on the client device when associating the demographic information of the user operating the client device with the logged impression by identifying the user operating the client device without requiring the user operating the client device to self-identify. - View Dependent Claims (14, 15, 16, 17, 18, 21)
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Specification