Systems and/or methods for distributing advertisements from a central advertisement network to a peripheral device via a local advertisement server

• US 9,953,341 B2
• Filed: 05/14/2014
• Issued: 04/24/2018
• Est. Priority Date: 01/10/2008
• Status: Active Grant

• Current Assignee: TouchTunes Music Corporation (The Octave Music Group, Inc.)
• Original Assignee: TouchTunes Music Corporation (The Octave Music Group, Inc.)
• Inventors: Dion, Dominique, Tooker, Michael, Guy, Francois, Khenfir, Mounir
• Primary Examiner(s): Goodarzi, Nasser M
• Assistant Examiner(s): Ryan, Patrick A
• Application Number:
  US14/277,404
• Publication Number:
  US 20140249915A1
• Time in Patent Office: 1,441 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04N 21/2143 located in a single building, e.g. hotel, hospital or museum arrangements specially adapted for plural spots in a confined site in broadcast systems H04H20/63; adaptations for transmission by electric cable for domestic distribution in television systems H04N7/106
• CPC Class Codes: H04N 21/222 Secondary servers, e.g. proxy server, cable television Head-end provisioning of proxy services in data packet switching networks H04L67/56
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Certain exemplary embodiments disclosed herein relate to systems and/or methods for distributing advertisements from a central advertisement network to one or more peripheral devices at a location via a local advertisement server. In certain exemplary embodiments, the local advertisement server within a location receives advertisements from the central advertisement network and rebroadcasts them to peripheral devices within that location. Advertising information may be tracked and reported, e.g., for accounting, revenue-sharing, and/or other purposes in certain exemplary embodiments. Thus, in certain exemplary embodiments, the distribution of advertisements is provided to peripherals via a non-web- and non-PC-dependent network. Moreover, in certain exemplary embodiments, reporting and advertising related communications are substantially bi-directional regardless of device type. Certain exemplary embodiments provide revenue sharing among some or all of the central advertising network provider, the proprietors of locations, operators tasked with maintaining the local ad server and/or the peripheral devices, etc.

Claims

1. An advertisement system comprising a plurality of local advertisement servers, each said local advertisement server being located at a different respective location, each said local advertisement server comprising:

a network connection to a network located remote from the respective local advertisement server and including a remote database storing advertisements according to categories;

a storage medium configured to store (a) advertisements received from the remote database via the network connection (b) and content control data associated with each said advertisement;

a local connection to a plurality of electronic devices located in the same location as the respective local advertisement server, the plurality of electronic devices including at least one digital jukebox device and at least one display device separate from the at least one jukebox device, wherein, for each of the plurality of electronic devices, a respective flag at the local advertisement server indicates whether the electronic device maintains its own advertisement queue on the electronic device or whether the own advertisement queue for the electronic device is maintained on the local advertisement server;

an advertisement server advertisement queue stored to and maintained by the respective local advertisement server; and

one or more processors configured to;

transmit location information about the location of the local advertisement server that has the advertisement server advertisement queue to the remote database over the network, and responsive to the transmitted location information, receive advertisements selected from advertisements stored in the remote database;

store the received advertisements in the advertisement server advertisement queue;

selectively distribute at least some of the advertisements received from the remote database and stored in the advertisement server advertisement queue, to a plurality of other advertisement queues residing in, and usable by, multiple of the electronic devices based on respective capabilities thereof and based upon statuses of the respective flags at the local advertisement server indicating whether a corresponding one of the electronic devices maintains its own advertisement queue on the electronic device, each said other advertisement queue being programmed to aid the electronic device to which it is usable in displaying advertisements thereon in a manner that corresponds with the content control data associated with the advertisements in the respective other advertisement queue; and

cause electronic devices connected to the respective local advertisement server via the local connection that do not include their own other advertisement queues to display at least some of the advertisements received from the network based on the advertisement server advertisement queue and in dependence on the content control data associated with those advertisements.

2. The system of claim 1, wherein each said advertisement is one of a leader board, banner, or media clip.

3. The system of claim 2, wherein the content control data for each advertisement comprises indications of how and when the associated advertisement is to be displayed.

4. The system of claim 1, wherein each said local advertisement server further comprises a plurality of log files including a first log file storing information regarding the distribution of advertisements from the network to the respective local advertisement server, and a second log file storing information regarding the display of advertisements on devices connected to the respective local advertisement server.

5. The system of claim 1, wherein each said local advertisement server further comprises a media source connection configured to receive media from an external media source, and

wherein the one or more processor of each said local advertisement server is further configured to combine, in a predetermined format, the advertisements with the media received from the external media source via the media source connection to create a combined signal, the combined signal being transmittable to at least some of the electronic devices for possible subsequent display.

6. The system of claim 1, wherein the advertisement server advertisement queue for each said local advertisement server includes an advertisement queue for each of a plurality of different peripheral device types, the one or more processors of each said local advertisement server being further configured to cause electronic devices connected thereto via the local connection to display at least some of the advertisements received from the network in dependence on the content control data associated with the advertisements and the associated advertisement queue.

7. The system of claim 1, wherein at least some of the local advertisement servers are built into one collocated digital jukebox devices.

8. The system of claim 7, wherein the local advertisement servers that are built into digital jukebox devices share common processors and/or storage mediums with one another.

9. The system of claim 8, wherein the digital jukebox devices are configured to retrieve instances of media for playback via an audiovisual network, the audiovisual network also being a source of the advertisements storable to the local advertisement servers.

10. The system of claim 1, wherein, for each said local advertisement server, the respective one or more processors is further configured to change or modify the advertisements being displayed in response to input provided, directly or indirectly, by a person to whom the advertisement is targeted.

11. The advertisement system according to claim 1, wherein the one or more processors of the local advertisement server is further configured to determine, for each of the electronic devices, whether the electronic device is capable of maintaining its own advertisement queue;

and, if it is determined that the electronic device is capable of maintaining its own advertisement queue, then performing said selectively distributing, or, if it is determined that the electronic device is not capable of maintaining its own advertisement queue, then causing the electronic device to display at least some of the advertisements received from the network based on the advertisement server advertisement queue and in dependence on the content control data associated with those advertisements.

12. A local advertisement server provided at a venue, the local advertisement server comprising:

at least one processor and a memory;

a non-transitory computer readable storage medium configured to store advertisements received from a database in a remote network via a network connection, the database storing advertisements according to categories;

a local connection to a plurality of electronic devices located in the same venue as the local advertisement server, the plurality of electronic devices including at least one digital jukebox device and at least one display device unrelated to playback functionality of the at least one jukebox device, wherein, for each of the plurality of electronic devices, a respective flag at the local advertisement server indicates whether the electronic device maintains its own advertisement queue on the electronic device or whether the own advertisement queue for the electronic device is maintained on the local advertisement server;

an advertisement server advertisement queue stored to and maintained by the local advertisement server; and

one or more processors configured to;

transmit location information about the location of the local advertisement server that has the advertisement server advertisement queue to the remote database over the network, and responsive to the transmitted location information, receive advertisements selected from advertisements stored in the remote database;

store the received advertisements in the advertisement server advertisement queue;

selectively distribute at least some of the advertisements received from the database in the remote network and stored in the advertisement server advertisement queue, to a plurality of other advertisement queues residing in, and usable by, multiple of the electronic devices based on respective capabilities thereof and based upon statuses of the respective flags at the local advertisement server indicating whether a corresponding one of the electronic devices maintains its own advertisement queue on the electronic device, each said other advertisement queue being programmed to aid the electronic device to which it is usable in displaying advertisements thereon in a manner that corresponds with content control data associated with the advertisements in the respective other advertisement queue; and

cause electronic devices connected to the local advertisement server via the local connection that do not include their own other advertisement queues to display at least some of the advertisements received from the network based on the advertisement server advertisement queue and in dependence on content control data associated with those advertisements.

13. The server of claim 12, wherein each said advertisement is one of a leader board, banner, or media clip.

14. The server of claim 12, wherein the content control data for each advertisement comprises indications of how and when the associated advertisement is to be displayed.

15. The server of claim 12, further comprising a plurality of log files including a first log file storing information regarding the distribution of advertisements from the network to the local advertisement server, and a second log file storing information regarding the display of advertisements on devices connected to the local advertisement server.

16. The server of claim 12, further comprising a media source connection configured to receive media from an external media source, and

wherein the display controller is further configured to combine, in a predetermined format, the advertisements with the media received from the external media source via the media source connection to create a combined signal, the combined signal being transmittable to at least some of the electronic devices for possible subsequent display.

17. The server of claim 12, wherein the advertisement server advertisement queue includes an advertisement queue for each of a plurality of different peripheral device types, the display controller being further configured to cause electronic devices connected thereto via the local connection to display at least some of the advertisements received from the network in dependence on the content control data associated with the advertisements and the associated advertisement queue.

18. The server of claim 12, wherein the local advertisement server is built into one collocated digital jukebox device.

19. The server of claim 18, wherein the local advertisement server shares processing resources with the digital jukebox device into which it is built.

20. The server of claim 12, wherein the display controller is further configured to change or modify the advertisements being displayed in response to input provided, directly or indirectly, by a person to whom the advertisement is targeted.