×

Monitoring individual viewing of television events using tracking pixels and cookies

  • US 9,955,192 B2
  • Filed: 07/23/2015
  • Issued: 04/24/2018
  • Est. Priority Date: 12/23/2013
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method comprising:

  • identifying a contextual application stored by a media system, wherein the contextual application is associated with a video segment, wherein the contextual application is associated with an address, and wherein the address identifies an additional server used for logging viewing events corresponding to the contextual application;

    storing, by a matching server, multiple reference data sets, wherein a reference data set corresponds to the contextual application;

    receiving a video fingerprint, wherein the video fingerprint is generated from video data of a frame being displayed by the media system;

    determining a reference data set similar to the video fingerprint;

    identifying that the contextual application corresponds to the reference data set; and

    sending a signal identifying the contextual application, wherein when received at the media system, the signal causes the media system to display content associated with the contextual application and to automatically send a message in response to the content being displayed, wherein the message is sent to the address, and wherein receiving the message at the additional server causes the additional server to log a viewing event associated with the contextual application.

View all claims
  • 5 Assignments
Timeline View
Assignment View
    ×
    ×