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System and method for dynamic content delivery based on gaze analytics

  • US 9,958,939 B2
  • Filed: 10/31/2014
  • Issued: 05/01/2018
  • Est. Priority Date: 10/31/2013
  • Status: Active Grant
First Claim
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1. A method of presenting content to a subject based on eye position measurements, comprising:

  • statically presenting the subject with content;

    while statically presenting the content to the subject;

    measuring one or more of the subject'"'"'s eye positions;

    continuously performing the operations of;

    generating a variability metric using the one or more measured eye positions;

    determining an attention state of the subject by comparing the variability metric with a predetermined baseline;

    detecting a change in the attention state of the subject; and

    in accordance with detecting the change in the attention state of the subject from a not attending state to an attending state, modifying the presentation of the content so as to present different content, including different text and/or images, than if the attention state of the subject had remained the not attending state.

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