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Method and system for generating social signal vocabularies

  • US 9,959,548 B2
  • Filed: 07/21/2014
  • Issued: 05/01/2018
  • Est. Priority Date: 08/31/2012
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • identifying, by a computing device, a set of social signals generated on an electronic social network;

    identifying, by the computing device and at a first time, a first subset of said set of social signals generated on the electronic social network;

    wherein the social signals of the first subset are associated with a campaign defined by electronically stored campaign data, wherein the campaign data is associated with known campaign terminology;

    inputting the social signals of the first subset into a natural language processor to discover new campaign terminology that is different than the known campaign terminology, the new campaign terminology not a priori associated with the campaign by the campaign data, wherein the new campaign terminology is discovered at a second time that is later than the first time;

    identifying a first keyword based on the new campaign terminology;

    identifying a second additional subset of said set of social signals using the first keyword, wherein the second additional subset is different than the first subset, wherein the identifying the second additional subset is by the computing device; and

    generating, by the computing device, analytics for the campaign from the social signals of the second additional subset.

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