Map-based advertising system
First Claim
Patent Images
1. A method comprising:
- causing display of a first window within a graphical user interface on a device, the first window comprising;
(i) a graphical geographic representation of a bounded area, wherein the bounded area is an entirety of a map-based representation displayed on the graphical user interface at a given time, and (ii) an indication of advertising content, wherein the advertising content is associated with a location outside of the bounded area, the indication comprising a user-selectable element; and
upon receiving selection of the user-selectable element, causing display of a second window within the graphical user interface on the device, the second window comprising (i) a modified bounded area, and (ii) the advertising content,wherein causing of the display of the second window comprises;
automatically modifying the bounded area to include the location associated with the advertising content.
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Abstract
A method, apparatus and computer program product are provided for implementing a map-based advertising system. In one example embodiment, a method is provided that includes causing a graphical geographic representation of a bounded area to be displayed, receiving advertising content comprising at least one location, and determining whether the location lies within the bounded area. The method further includes causing at least a portion of the advertising content to be displayed and causing a representation of the at least one location to be displayed within the graphical geographic representation of the bounded area in an instance in which the location lies within the bounded area.
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Citations
20 Claims
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1. A method comprising:
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causing display of a first window within a graphical user interface on a device, the first window comprising;
(i) a graphical geographic representation of a bounded area, wherein the bounded area is an entirety of a map-based representation displayed on the graphical user interface at a given time, and (ii) an indication of advertising content, wherein the advertising content is associated with a location outside of the bounded area, the indication comprising a user-selectable element; andupon receiving selection of the user-selectable element, causing display of a second window within the graphical user interface on the device, the second window comprising (i) a modified bounded area, and (ii) the advertising content, wherein causing of the display of the second window comprises; automatically modifying the bounded area to include the location associated with the advertising content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer program product comprising a non-transitory computer readable storage medium storing program code portions therein, the program code portions being configured to, upon execution, direct an apparatus to at least:
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cause display of a first window within a graphical user interface on a device, the first window comprising;
(i) a graphical geographic representation of a bounded area, wherein the bounded area is the entirety of a map-based representation displayed on the graphical user interface at a given time, and (ii) an indication of advertising content, wherein the advertising content is associated with a location outside of the bounded area, the indication comprising a user-selectable element; andupon receiving selection of the user-selectable element, cause display of a second window within the graphical user interface on the device, the second window comprising (i) a modified bounded area, and (ii) the advertising content, wherein causing of the display of the second window comprises; automatically modifying the bounded area to include the location associated with the advertising content. - View Dependent Claims (16, 17, 18, 19)
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20. An apparatus comprising at least one processor and at least one memory storing program code, the memory and program code being configured to, with the at least one processor, direct the apparatus to at least:
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cause display of a first window within a graphical user interface on a device, the first window comprising;
(i) a graphical geographic representation of a bounded area to be displayed on a user interface of a device, wherein the bounded area is the entirety of a map-based representation display on the user interface at a given time, and (ii) an indication of advertising content, wherein the advertising content is associated with a location outside of the bounded area, the indication comprising a user-selectable element; andupon receiving selection of the user-selectable element, causing display of a second window within the graphical user interface on the device, the second window comprising (i) a modified bounded area, and (ii) the advertising content, wherein causing of the display of the second window comprises; automatically modifying the bounded area to include the location associated with the advertising content.
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Specification