Content generation with analytics

• US 9,971,739 B2
• Filed: 02/24/2016
• Issued: 05/15/2018
• Est. Priority Date: 05/17/2012
• Status: Active Grant

• Current Assignee: Apple Inc.
• Original Assignee: Next Issue Media
• Inventors: Barraclough, Keith, Irvine, David, Logan, John
• Primary Examiner(s): Kells, Asher D
• Application Number:
  US15/052,575
• Publication Number:
  US 20160299875A1
• Time in Patent Office: 811 Days
• Field of Search: None
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06F 21/62 Protecting access to data via a platform, e.g. using keys or access control rules
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06F 40/197 Version control for software G06F8/71
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/04 Billing or invoicing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G07F 17/20 for washing or drying articles, e.g. clothes, motor cars

Abstract

As may be implemented in accordance with one or more embodiments, aspects of the present disclosure are directed to methods and apparatuses involving the presentation of media content as follows. Different types of media content data having disparate formats and corresponding to respective sets of media content received from disparate content providers, are reformatted into media content data in a common format type. Analytics data providing information characterizing a plurality of users is accessed and utilized in restructuring portions of the media content data in the common format type into renditions having an article-oriented structure defined by the common format type. In various implementations, device-indeterminate ID linking data is generated, which links respective portions of each rendition with corresponding portions of the media content data from which the respective portions were generated.

Claims

1. A method comprising:

formatting different types of media content data having disparate formats and corresponding to respective sets of media content received from disparate content providers, into media content data in a common format type;

accessing analytics data for a plurality of users, the analytics data providing information characterizing the users;

restructuring portions of the media content data in the common format type into renditions having an article-oriented structure defined by the common format type, based on the analytics data;

for each rendition, generating respective reformatted assets, each reformatted asset being specific to one of a plurality of disparate types of devices, based upon characteristics of the disparate device types; and

generating device-indeterminate ID linking data that links respective portions of each rendition with portions of the media content data having disparate formats.

2. The method of claim 1,

wherein the sets of media content include electronic magazine issues from different electronic magazine publishers, and

further including arranging the renditions in an article-oriented structure for an electronic magazine including sets of media content from different ones of the electronic magazine issues.

3. The method of claim 2, wherein arranging the renditions includes arranging the restructured renditions based on the analytics data.

4. The method of claim 2,

further including weighting the restructured portions of the media content, and

wherein arranging the renditions includes arranging the renditions based on the analytics data and the weighting by placing higher-weighted media content in portions of the article-oriented structure indicated as being more highly-accessed by the analytics data.

5. The method of claim 4,

further including tracking access to the renditions and identifying the portions of the article-oriented structure as being more highly-accessed, and

wherein placing the higher-weighted media content includes placing the higher-weighted media content in the portions of the article-oriented structure identified as being more highly-accessed.

6. The method of claim 1, further including transmitting respective portions of the restructured media content data in the common format type, along with assets corresponding to the respective portion being transmitted, to users at remote user interface circuits based on, for each user:

media content access authorization data for the user,

the device-indeterminate ID linking data, and

characteristics of the remote user interface circuit via which the user accesses the media content.

7. The method of claim 1, wherein restructuring the portions of media content data into the renditions includes restructuring based on the analytics data.

8. The method of claim 7, further including generating analytics data based on tracked access to the sets of media content by the users.

9. The method of claim 8, further including using the generated analytics data for a multitude of the users to provide an indication of user access to different types of the sets of media content.

10. The method of claim 7, wherein accessing the analytics data includes accessing analytics data generated by a third party based on user demographics.

11. The method of claim 7, further including generating the analytics data based on third party user demographics and tracked subscriber access to the renditions.

12. The method of claim 7, further including generating the analytics data based on actions of the users accessing the renditions and linking the analytics data to specific users, wherein accessing analytics data includes using analytics data linked to the plurality of users, as characterized in subscriber agreements.

13. The method of claim 1, wherein

assessing analytics data includes:

accessing metrics from reader circuits that access and display the renditions for users, accessing storefront metrics characterizing user interactions with digital storefronts providing access to the sets media content, accessing account data for each user, accessing user-specific metrics collected by monitoring the users, and accessing catalog data that groups different ones of the sets of media content in different manners, and

restructuring the portions of the media content data includes processing the metrics, account and catalog data in a metrics cluster to generate the article-oriented structure with respective portions of the media content data.

14. The method of claim 13, wherein

the storefront metrics are indicative of a popularity of magazine articles and users associated with accesses to the magazine articles, and

restructuring the portions of the media content data includes, for one of the plurality of users, generating an article-oriented structure including the magazine articles based on the storefront metrics indicating the articles as being popular with users having user account metrics that correlate with user account metrics of the one of the plurality of users.

15. The method of claim 1, further including generating the analytics data based on user-authorized tracking of the user'"'"'s access to the renditions and external analytics inputs that characterize the users'"'"' access to other media content provided independently of said formatted media content.

16. The method of claim 1, further including generating the analytics data for each user based on high-level analytics information for one or more of the user and other users grouped with said user in one or more of a plurality of media content access categories, and based on user-specific analytics information collected for the user'"'"'s access to the renditions.

17. The method of claim 1, further including weighting the analytics data for each user based on the user'"'"'s access to the renditions, and wherein the restructuring includes restructuring based on the weighting.

18. A method comprising:

accessing analytics data for a plurality of users, the analytics data providing information characterizing the users;

formatting different types of media content data having disparate formats and corresponding to respective sets of media content received from disparate content providers, into media content data in a common format type;

restructuring portions of the media content data in the common format type into renditions having an article-oriented structure defined by the common format type, based on the analytics data; and

generating device-indeterminate ID linking data that links respective portions of each rendition with corresponding portions of the media content data from which the respective portions were generated.

19. An apparatus comprising:

a first circuit configured and arranged to format different types of media content data having disparate formats and corresponding to respective sets of media content received from disparate content providers, into media content data in a common format type;

a second circuit configured and arranged to access analytics data for a plurality of users, the analytics data providing information characterizing the users;

a third circuit coupled to access the analytics data and the media content data in the common format, and configured and arranged to restructure portions of the media content data in the common format type into renditions having an article-oriented structure defined by the common format type, based on the analytics data; and

a fourth circuit configured and arranged to generate device-indeterminate ID linking data that links respective portions of each rendition with portions of the media content data having disparate formats.

20. The apparatus of claim 19,

wherein the sets of media content include electronic magazine issues from different electronic magazine publishers;

further including a fifth circuit configured and arranged to assign weight factors to the restructured portions of the media content by assigning different weights to different portions of respective ones of articles in the electronic magazine issues; and

wherein the third circuit is configured and arranged to restructure the portions of the media content into the renditions by creating an article-oriented structure in the form of an electronic magazine based on the analytics data and the weight factors, the electronic magazine including sets of media content from different ones of the electronic magazine issues.