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Use of personalized points of reference in selecting advertisements shown to users

  • US 9,972,029 B2
  • Filed: 12/17/2010
  • Issued: 05/15/2018
  • Est. Priority Date: 12/17/2010
  • Status: Expired due to Fees
First Claim
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1. A method comprising:

  • receiving, at a server computer over a network, a user search request for content;

    identifying, via the server computer, said content on the network based upon the user search request;

    searching, via the server computer, a user database for a user defined personal point of reference, the user defined personal point of reference comprising partial geo-coded location information associated with a predefined user identified location that corresponds to a geographic location identified by the user, said partial geo-coded location information at least identifying an area proximate to the geographic location;

    selecting, via the server computer, said personal point of reference;

    communicating a search request to an advertisement database to identify an advertisement embodied as a digital media item that contains ad information that is relevant to the selected personal point of reference, said communication causing a search of the advertisement database that involves analyzing metadata of advertisements in said database and, identifying metadata that corresponds to the partial geo-coded location information defined by the selected personal point of reference;

    upon identifying said metadata that corresponds to the selected personal point of reference, compiling, via the server computer, a remaining portion of the geo-coded location information, said compiled remaining portion comprising information indicating more specific geo-coded location information related to the geographic location than the partial geo-coded location information;

    communicating, via the server computer, a second request to the advertisement database comprising the remaining portion, said communication causing a refined search based on the more specific geo-coded location information, wherein said caused search identifies metadata that corresponds to the more specific geo-coded location information, wherein said identified advertisement has appended therein said identified metadata from the refined search;

    receiving, at the server computer from the advertisement database, said identified advertisement; and

    communicating, via the server computer, said identified advertisement with said content to said user over the network.

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