Use of personalized points of reference in selecting advertisements shown to users

• US 9,972,029 B2
• Filed: 12/17/2010
• Issued: 05/15/2018
• Est. Priority Date: 12/17/2010
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Thrapp, Haley, Preece, Scott E.
• Primary Examiner(s): Brown, Alvin L
• Application Number:
  US12/971,472
• Publication Number:
  US 20120158507A1
• Time in Patent Office: 2,706 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Disclosed is a method and system for selecting targeted advertisements based on a user'"'"'s personal points of reference. The personal points of reference identify user specific locations of interest based at least on geographic locations. In order to determine which advertisements are relevant to a user'"'"'s personal point of reference, the advertisements served by an advertising server contain metadata appended therein. The ad metadata is correlated with locations, and provides geographical sensitivity to specific locations. Thus, advertisements are matched to points of reference based on geo-location data. When the advertising server is presented with a user'"'"'s personal point of reference, the ad server compiles the point of reference'"'"'s geo-location data against the ad metadata, and determines if there is a match. Upon a match being identified, the advertisement associated with the ad metadata is served to the user.

Claims

1. A method comprising:

receiving, at a server computer over a network, a user search request for content;

identifying, via the server computer, said content on the network based upon the user search request;

searching, via the server computer, a user database for a user defined personal point of reference, the user defined personal point of reference comprising partial geo-coded location information associated with a predefined user identified location that corresponds to a geographic location identified by the user, said partial geo-coded location information at least identifying an area proximate to the geographic location;

selecting, via the server computer, said personal point of reference;

communicating a search request to an advertisement database to identify an advertisement embodied as a digital media item that contains ad information that is relevant to the selected personal point of reference, said communication causing a search of the advertisement database that involves analyzing metadata of advertisements in said database and, identifying metadata that corresponds to the partial geo-coded location information defined by the selected personal point of reference;

upon identifying said metadata that corresponds to the selected personal point of reference, compiling, via the server computer, a remaining portion of the geo-coded location information, said compiled remaining portion comprising information indicating more specific geo-coded location information related to the geographic location than the partial geo-coded location information;

communicating, via the server computer, a second request to the advertisement database comprising the remaining portion, said communication causing a refined search based on the more specific geo-coded location information, wherein said caused search identifies metadata that corresponds to the more specific geo-coded location information, wherein said identified advertisement has appended therein said identified metadata from the refined search;

receiving, at the server computer from the advertisement database, said identified advertisement; and

communicating, via the server computer, said identified advertisement with said content to said user over the network.

2. The method of claim 1, wherein said user database comprises:

a listing comprising a plurality of user defined personal points of reference associated with the user, wherein the listed personal points of reference are organized according to a priority designation that reflects the level of interest the user has for each.

3. The method of claim 2, wherein said selecting said personal point of reference further comprises:

selecting a personal point of reference from said listing, wherein said selected personal point of reference is designated as having top priority in the listing of personal points of reference.

4. The method of claim 3, wherein said selecting the personal point of reference from said listing is based upon a proximity designation set by the user, the proximity designation identifying a radius around the geographic location identified by the selected personal point of reference as part of the geographic location identified by the personal point of reference.

5. The method of claim 1, wherein said search request communication to the advertisement database further comprises:

identifying advertisement metadata stored in the advertisement database that is associated with the advertisement.

6. The method of claim 5, wherein said advertisement metadata comprises:

geographical location data; and

data corresponding to attributes of the associated advertisement.

7. The method of claim 6, further comprises:

identifying advertisement metadata that corresponds to a similar location identified by the personal point of reference, wherein the advertisement metadata and the personal point of reference identify the same geographical location; and

retrieving the advertisement associated with the advertisement metadata.

8. The method of claim 1, wherein said identified content comprises:

a content page for visible display; and

page attributes defined by the content page that dictate the display of the content within the content page.

9. The method of claim 8, wherein said advertisement is fit within the content page based upon the page attributes defined by the content page.

10. The method of claim 9, wherein the content and the advertisement are compiled within a web browser, wherein the web browser facilitates visibly display of the content page and the advertisement, the advertisement display being contingent upon said page attributes.

11. A non-transitory computer-readable storage medium tangibly encoded with computer executable instructions, which when executed by at least one processor of a computing device, perform a method comprising:

receiving, over a network, a user search request for content;

identifying said content on the network based upon the user search request;

searching a user database for a user defined personal point of reference, the user defined personal point of reference comprising partial geo-coded location information associated with a predefined user identified location that corresponds to a geographic location identified by the user, said partial geo-coded location information at least identifying an area proximate to the geographic location;

communicating a search request to an advertisement database to identify an advertisement embodied as a digital media item that contains ad information that is relevant to the selected personal point of reference, said communication causing a search of the advertisement database that involves analyzing metadata of advertisements in said database and, identifying metadata that corresponds to the partial geo-coded location information defined by the selected personal point of reference;

upon identifying said metadata that corresponds to the selected personal point of reference, compiling a remaining portion of the geo-coded location information, said compiled remaining portion comprising information indicating more specific geo-coded location information related to the geographic location than the partial geo-coded location information;

communicating a second request to the advertisement database comprising the remaining portion, said communication causing a refined search based on the more specific geo-coded location information, wherein said caused search identifies metadata that corresponds to the more specific geo-coded location information, wherein said identified advertisement has appended therein said identified metadata;

receiving, from the advertisement database, said identified advertisement; and

facilitating serving said identified advertisement with said content to said user over the network.

12. The non-transitory computer-readable storage medium of claim 11, wherein said user database comprises:

a listing comprising a plurality of user defined personal points of reference associated with the user, wherein the listed personal points of reference are organized according to a priority designation that reflects the level of interest the user has for each.

13. The non-transitory computer-readable storage medium of claim 12, wherein said selecting said personal point of reference further comprises:

selecting a personal point of reference from said listing, wherein said selected personal point of reference is designated as having top priority in the listing of personal points of reference, wherein said selecting the personal point of reference from said listing is further based upon a proximity designation set by the user, the proximity designation identifying a radius around the geographic location identified by the selected personal point of reference as part of the geographic location identified by the personal point of reference.

14. The non-transitory computer-readable storage medium of claim 11, wherein said search request to the advertisement database further comprises:

identifying advertisement metadata associated with advertisements stored in the advertisement database, said advertising metadata comprises geographical location data and data corresponding to attributes of the associated advertisement.

15. The non-transitory computer-readable storage medium of claim 14, further comprises:

identifying advertisement metadata that corresponds to a similar location identified by the selected personal point of reference, wherein the advertisement metadata and the personal point of reference identify the same geographical location; and

selecting the advertisement associated with the advertisement metadata that corresponds with the personal point of reference.

16. The non-transitory computer-readable storage medium of claim 11, wherein said identified content comprises:

a content page for visible display; and

page attributes that dictate the display of the content within the content page, wherein said selected advertisement is fit within the content page based upon the page attributes defined by the content page.

17. A server computer comprising:

a processor;

a non-transitory computer-readable storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising;

logic executed by the processor for receiving, at t server computer over a network, a user search request for content;

logic executed by the processor for identifying, via the server computer, said content on the network based upon the user search request;

logic executed by the processor for searching, via the server computer, a user database for a user defined personal point of reference, the user defined personal point of reference comprising partial geo-coded location information associated with a predefined user identified that corresponds to a geographic location identified by the user, said partial geo-coded location information at least identifying an area proximate to the geographic location;

logic executed by the processor for selecting, via the server computer, said personal point of reference;

logic executed by the processor for communicating a search request to an advertisement database to identify an advertisement embodied as a digital media item that contains ad information that is relevant to the selected personal point of reference, said communication causing a search of the advertisement database that involves analyzing metadata of advertisements in said database and, identifying metadata that corresponds to the partial geo-coded location information defined by the selected personal point of reference;

logic executed by the processor for, upon identifying said metadata that corresponds to the selected personal point of reference, compiling, via the server, a remaining portion of the geo-coded location information, said compiled remaining portion comprising information indicating more specific geo-coded location information related to the geographic location than the partial geo-coded location information;

logic executed by the processor for communicating, via the server computer, a second request to the advertisement database comprising the remaining portion, said communication causing a refined search based on the more specific geo-coded location information, wherein said caused search identifies metadata that corresponds to the more specific geo-coded location information, wherein said identified advertisement has appended therein said identified metadata from the refined search;

logic executed by the processor for receiving, at the server computer from the advertisement database, said identified advertisement; and

logic executed by the processor for communicating, via the server computer, said identified advertisement with said content to said user over the network.

18. The server computer of claim 17, further comprising:

storage logic executed by the processor for storing geographic location information for each personal point of reference; and

storage logic executed by the processor for storing location data for each personal point of reference, the location data matching with the geographic location information and identifying attributes of the personal point of reference.

19. The server computer of claim 17, further comprising:

storage logic executed by the processor for storing advertisements; and

storage logic executed by the processor for storing advertisement metadata associated with the advertisements stored in the advertisement store, said advertisement metadata comprising information relating to attributes of the associated advertisements and geographic location information.