Directed content to anonymized users

• US 9,972,031 B1
• Filed: 07/29/2013
• Issued: 05/15/2018
• Est. Priority Date: 10/18/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Skoe, Anders, Chu, Melodie M.
• Primary Examiner(s): Nigh, James D
• Application Number:
  US13/952,836
• Time in Patent Office: 1,751 Days
• Field of Search: 705 56
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A computer-implemented method for identifying directed content without access to personally-identifiable information of a user includes receiving a group identifier that identifies a group to which the user belongs and an identifier for a device of the user; selecting content that is determined to be responsive to preferences of the group, without using information that identifies the user; and providing the selected content for display on the device of the user.

Claims

1. A computer-implemented method for identifying directed content without access to personally-identifiable information of a user, the method comprising:

receiving, by one or more computing devices and from a user device, a request for a web page;

providing, in response to the request, the web page including a script in an iFrame of the web page;

receiving, by the one or more computing devises and from the user device, a communication generated by execution of the script in the iFrame, wherein the communication generated by execution of the script includes a single group identifier that identifies a particular group that includes multiple different individual members of the particular group and one or more characteristics of a user of the user device, wherein the single group identifier is associated with one or more characteristics of the multiple different individual members of the particular group, but does not include information identifying individual members of the particular group, wherein the one or more characteristics of the user of the user device indicate an interest of the user of the user device;

selecting, by the one or more computing devices, content that is determined to be responsive to the request using (i) the one or more characteristics received in the communication generated by execution of the script in the iFrame and (ii) the one or more characteristics of the multiple different individual members of the particular group, without using information that identifies an individual member of the multiple different individual members of the particular group; and

providing the selected content for display on the user device.

2. The computer-implemented method of claim 1, further comprising:

receiving the single group identifier and providing content for display on devices of a plurality of users;

identifying activity of the plurality of users with respect to the provided content; and

updating stored characteristics that describe preferences of the particular group based on the identified activity.

3. The computer-implemented method of claim 2, wherein the activity of the plurality of users comprises click-through rates on advertisements displayed to the users.

4. The computer-implemented method of claim 3, further comprising receiving information that identifies characteristics of the particular group, but the characteristics of the particular group cannot be identified from the received information.

5. A computer-implemented system for identifying content directed to users without access to personally-identifiable information of a user, the system comprising:

a data storage device storing one or more characteristics in association with a single group identifier that identifies a particular group that includes multiple different individual members of the particular group; and

one or more computing devices that interact with the data storage device and execute instructions that cause the one or more computing devices to perform operations comprising;

receiving, from a user device, a request for a web page;

providing, in response to the request, the web page including a script in an iFrame of the web page;

receiving, from the user device, a communication generated by execution of the script in the iFrame, wherein the communication generated by execution of the script includes the single group identifier that identifies the particular group that includes multiple individual different members of the particular group and one or more characteristics of a user of the user device, wherein the single group identifier does not include information identifying individual members of the particular group, wherein the one or more characteristics of the user of the user device indicate an interest of the user of the user device;

selecting content that is determined to be responsive to the request using (i) the one or more characteristics received in the communication generated by execution of the script in the iFrame and (ii) the one or more characteristics of the multiple different individual members of the particular group, without using information that identifies an individual member of the multiple different individual members of the particular group; and

providing the selected content for display on the user device.

6. The computer-implemented system of claim 5, wherein the content selection system is programmed to associate activity of users of a group with their respective group, to update stored characteristics of the group based on the associated activity, and to subsequently select content to be provided to users in the groups based on the updated stored characteristics.

7. The computer-implemented system of claim 5, wherein preferences associated with the one of the groups are determined based on click-through rates on advertisements displayed to users in the one of the groups.

8. The computer-implemented system of claim 7, wherein the one or more computing devices are programmed to receive information that implies characteristics of the particular group and the content selection system is programmed to select content using the characteristics, but wherein the characteristics of the particular group cannot be identified from the received information.

9. The computer-implemented system of claim 5, wherein the selected content comprises one or more electronic advertisements.

10. The computer-implemented system of claim 9, wherein the one or more electronic advertisements are selected by matching keywords for the advertisements with identified characteristics of the one of the groups.

11. The computer-implemented system of claim 9, wherein characteristics of a particular group are identified based at least in part on prior selections of advertisements having described characteristics by members of the particular group.