Recommendations based upon explicit user similarity
First Claim
Patent Images
1. A method of producing a recommendation for a first user using interaction information for each of the first user and a second user of a plurality of users of a computer network, the interaction information for the first user and the second user being derived from interactions of the first user and the second user with the computer network, the method comprising:
- characterizing the first user and the second user with regard to each of a plurality of attributes, based upon the interaction information for the first user and the second user;
calculating a level of similarity of the first user and the second user, using the characterization of the first user and the characterization of the second user with regard to the plurality of attributes;
presenting to the first user a recommendation of a product or a service, based upon the similarity level and the interaction information for the first user and the second user;
after presenting the recommendation of the product or the service, providing, to the first user, a user profile of the second user so that reasons for the similarity can be reviewed by the first user;
causing, when the user profile is displayed, a list of categories and their respective similarity levels to be presented when one or more graphical elements of a graphical user interface are selected; and
causing to be presented how one or more of the similarity levels are calculated when the one or more graphical elements of the graphical user interface are selected.
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Abstract
A system and method for providing recommendations to individuals on a social network, in which the recommendations include information indicating the similarity of the individuals to one another, to aid the individuals in judging the degree to which the opinions of the others are applicable to the themselves.
32 Citations
21 Claims
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1. A method of producing a recommendation for a first user using interaction information for each of the first user and a second user of a plurality of users of a computer network, the interaction information for the first user and the second user being derived from interactions of the first user and the second user with the computer network, the method comprising:
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characterizing the first user and the second user with regard to each of a plurality of attributes, based upon the interaction information for the first user and the second user; calculating a level of similarity of the first user and the second user, using the characterization of the first user and the characterization of the second user with regard to the plurality of attributes; presenting to the first user a recommendation of a product or a service, based upon the similarity level and the interaction information for the first user and the second user; after presenting the recommendation of the product or the service, providing, to the first user, a user profile of the second user so that reasons for the similarity can be reviewed by the first user; causing, when the user profile is displayed, a list of categories and their respective similarity levels to be presented when one or more graphical elements of a graphical user interface are selected; and causing to be presented how one or more of the similarity levels are calculated when the one or more graphical elements of the graphical user interface are selected. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transitory computer-readable medium having stored thereon a plurality of code sections, each code section comprising a plurality of instructions executable by a processor to cause the processor to perform a method of producing a recommendation for a first user using interaction information for each of the first user and a second user of a plurality of users of a computer network, the interaction information for the first user and the second user being derived from interactions of the first user and the second user with the computer network, the method comprising:
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characterizing the first user and the second user with regard to each of a plurality of attributes, based upon the interaction information for the first user and the second user; calculating a level of similarity of the first user and the second user, using the characterization of the first user and the characterization of the second user with regard to the plurality of attributes; presenting to the first user a recommendation of a product or a service, based upon the similarity level and the interaction information for the first user and the second user; providing, to the first user, a user profile of the second user so that reasons for the similarity can be reviewed by the first user; causing a list of categories and their respective similarity levels to be presented when one or more graphical elements of a graphical user interface are selected; and causing to be presented how one or more of the similarity levels are calculated when the one or more graphical elements of the graphical user interface are selected. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system for producing a recommendation for a first user using interaction information for each of the first user and a second user of a plurality of users of a computer network, the interaction information for the first user and the second user being derived from interactions of the first user and the second user with the computer network, the system comprising:
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at least one processor for communicatively coupling to the first user and the second user, the at least one processor operable to, at least; characterize the first user and the second user with regard to each of a plurality of attributes, based upon the interaction information for the first user and the second user; calculate a level of similarity of the first user and the second user, using the characterization of the first user and the characterization of the second user with regard to the plurality of attributes; present to the first user a recommendation of a product or a service, based upon the similarity level and the interaction information for the first user and the second user; and provide, to the first user, a user profile of the second user so that reasons for the similarity can be reviewed by the first user; cause a list of categories and their respective similarity levels to be presented when one or more graphical elements of a graphical user interface are selected; and cause to be presented how one or more of the similarity levels are calculated when the one or more graphical elements of the graphical user interface are selected. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification