Methods and apparatus to determine media impressions using distributed demographic information

• US 9,979,614 B2
• Filed: 01/18/2017
• Issued: 05/22/2018
• Est. Priority Date: 12/20/2010
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Kalus, Mark, Paparo, Ari, Geraghty, Kevin
• Primary Examiner(s): HIGA, BRENDAN Y
• Application Number:
  US15/409,281
• Publication Number:
  US 20170126518A1
• Time in Patent Office: 489 Days
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Examples to log media impressions include extracting first and second cookie identifiers from a message received at a first Internet domain from a client device, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with a second Internet domain outside the first Internet domain; and mapping the first cookie identifier to the second cookie identifier.

Claims

1. A method to log media impressions, the method comprising:

extracting, by executing an instruction with a processor, first and second cookie identifiers from a message received at a server of a first Internet domain via a network from a client device, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with a second Internet domain outside the first Internet domain;

storing the first cookie identifier in association with the second cookie identifier in a memory in circuit with the processor, the storing of the first and second cookie identifiers to generate a cookie map; and

associating demographic information corresponding to the first cookie identifier with an impression logged in association with the second cookie identifier, the associating of the demographic information with the logged impression based on accessing the memory to identify that the cookie map stores the first cookie identifier with the second cookie identifier.

2. The method as defined in claim 1, further including mapping a login timestamp to the first and second cookie identifiers, the login timestamp indicative of a time at which a login event occurred at a webpage associated with the first Internet domain.

3. The method as defined in claim 1, wherein the message is received from the client device in response to a login event at the client device in association with an Internet-based service of the first Internet domain.

4. The method as defined in claim 3, further including sending computer executable instructions to the client device, the computer executable instructions to cause the client device to send the message in response to detecting the login event.

5. The method as defined in claim 4, further including sending the computer executable instructions in response to receiving a request for a login webpage of an Internet-based service associated with the first Internet domain.

6. An apparatus to log media impressions, the apparatus comprising:

a data parser to extract first and second cookie identifiers from a message received at a server of a first Internet domain via a network from a client device, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with a second Internet domain outside the first Internet domain; and

a mapper to;

store the first cookie identifier in association with the second cookie identifier in a memory in circuit with the processor, the storing of the first and second cookie identifiers to generate a cookie map; and

associate demographic information corresponding to the first cookie identifier with an impression logged in association with the second cookie identifier, the associating of demographic information with the logged impression based on accessing the memory to identify that the cookie map stores the first cookie identifier with the second cookie identifier, at least one of the data parser or the mapper including a logic circuit.

7. The apparatus as defined in claim 6, wherein the mapper is further to map a login timestamp to the first and second cookie identifiers, the login timestamp indicative of a time at which a login event occurred at a webpage associated with the first Internet domain.

8. The apparatus as defined in claim 6, wherein the message is received from the client device in response to a login event at the client device in association with an Internet-based service of the first Internet domain.

9. The apparatus as defined in claim 8, further including an instructions interface to send computer executable instructions to the client device, the computer executable instructions to cause the client device to send the message in response to detecting the login event.

10. The apparatus as defined in claim 9, wherein the instructions interface is further to send the computer executable instructions in response to receiving a request for a login webpage of an Internet-based service associated with the first Internet domain.

11. A tangible computer readable medium comprising instructions that, when executed, cause a machine to at least:

extract first and second cookie identifiers from a message received at a server of a first Internet domain via a network from a client device, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with a second Internet domain outside the first Internet domain;

store the first cookie identifier in association with the second cookie identifier in a memory in circuit with the processor, the storing of the first and second cookie identifiers to generate a cookie map; and

associate demographic information corresponding to the first cookie identifier with an impression logged in association with the second cookie identifier, the associating of the demographic information with the logged impression based on accessing the memory to identify that the cookie map stores the first cookie identifier with the second cookie identifier.

12. The computer readable medium as defined in claim 11, wherein the instructions are further to cause the machine to map a login timestamp to the first and second cookie identifiers, the login timestamp indicative of a time at which a login event occurred at a webpage associated with the first Internet domain.

13. The computer readable medium as defined in claim 11, wherein the message is received from the client device in response to a login event at the client device in association with an Internet-based service of the first Internet domain.

14. The computer readable medium as defined in claim 13, wherein the instructions further cause the machine to send computer executable instructions to the client device, the computer executable instructions to cause the client device to send the message in response to detecting the login event.

15. The computer readable medium as defined in claim 14, wherein the instructions further cause the machine to send the computer executable instructions in response to receiving a request for a login webpage of an Internet-based service associated with the first Internet domain.