Systems and methods to select targeted advertising
First Claim
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1. A method to select targeted advertising, comprising:
- identifying an advertisement corresponding to a first product;
identifying a saturation metric for the advertisement;
placing a household into a consumer segment based on geodemographic characteristics of the household and based on characteristics of the consumer segment;
determining, with a processor, a relationship between purchases of the first product and purchases of a second product for the consumer segment,determining, with the processor, an expected consumption of the first product by the household based on the relationship;
determining, with the processor, an opportunity metric by executing a collaborative filter and based on a quantity difference between the expected consumption of the first product by the household and actual consumption of the first product by the household;
determining, with the processor, a net effectiveness metric based on the saturation metric and the opportunity metric; and
delivering, with the processor, the advertisement to a device associated with the household via a media transmission when the net effectiveness metric is satisfies a threshold.
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Abstract
Systems and methods to select targeted advertising for display are disclosed. An example method to select targeted advertising for display includes identifying an advertisement corresponding to the first product, identifying a saturation metric for the advertisement, determining a net effectiveness metric based on an opportunity metric and the saturation metric, the opportunity metric being based on a difference between an expected consumption of a first product by the household and actual consumption of the product by the household, and delivering the advertisement to the household via a media transmission when the net effectiveness metric is greater than a threshold.
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Citations
17 Claims
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1. A method to select targeted advertising, comprising:
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identifying an advertisement corresponding to a first product; identifying a saturation metric for the advertisement; placing a household into a consumer segment based on geodemographic characteristics of the household and based on characteristics of the consumer segment; determining, with a processor, a relationship between purchases of the first product and purchases of a second product for the consumer segment, determining, with the processor, an expected consumption of the first product by the household based on the relationship; determining, with the processor, an opportunity metric by executing a collaborative filter and based on a quantity difference between the expected consumption of the first product by the household and actual consumption of the first product by the household; determining, with the processor, a net effectiveness metric based on the saturation metric and the opportunity metric; and delivering, with the processor, the advertisement to a device associated with the household via a media transmission when the net effectiveness metric is satisfies a threshold. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system to select a targeted advertisement, comprising:
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a media response evaluator to determine a saturation metric for a household with respect to an advertisement; an opportunity calculator to place a household into a consumer segment based on geodemographic characteristics of the household and based on characteristics of the consumer segment; a collaborative filter to; determine, for the consumer segment, a relationship between purchases of a first product and purchases of a second product; determine an expected consumption of the first product by the household based on (1) the relationship and (2) actual consumption of the first product by the household; and determine an opportunity metric based on a quantity difference between the expected consumption of the first product by the household and the actual consumption of the first product by the household; an advertisement selector to select an advertisement for delivery to the household based on the opportunity metric and the saturation metric associated with the advertisement; and a media deliverer to deliver the advertisement to a media presentation device associated with the household, wherein at least one of the collaborative filter, the opportunity calculator, the media response evaluator, the advertisement selector, or the media deliverer is implemented using a processor. - View Dependent Claims (10, 11, 12)
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13. A storage device or storage disc comprising machine accessible instructions which, when executed, cause a machine to at least:
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identify an advertisement corresponding to a first product; identify a saturation metric for the advertisement; place a household into a consumer segment based on geodemographic characteristics of the household and based on characteristics of the consumer segment; determine, for the consumer segment, a relationship between purchases of the first product and purchases of a second product; determine an expected consumption of the first product by the household based on the relationship; determine an opportunity metric using a collaborative filter and based on a quantity difference between the expected consumption of the first product by the household and the actual consumption of the first product by the household; determine a net effectiveness metric based on the saturation metric and the opportunity metric; and forward the advertisement to a device associated with the household via a media transmission when the net effectiveness metric is greater than a threshold. - View Dependent Claims (14, 15, 16, 17)
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Specification