Rich web page generation

• US 9,990,431 B2
• Filed: 06/27/2012
• Issued: 06/05/2018
• Est. Priority Date: 07/22/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Darby, Matthew Thomas, Lundh, Fredrik, Wiseman, Matthew
• Primary Examiner(s): Xia, Xuyang
• Application Number:
  US13/535,235
• Publication Number:
  US 20130024754A1
• Time in Patent Office: 2,169 Days
• Field of Search: 715745
• CPC Class Codes: G06F 16/435 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/50 of still image data
• CPC Class Codes: G06F 16/535 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/60 of audio data
• CPC Class Codes: G06F 16/65 Clustering; Classification
• CPC Class Codes: G06F 16/70 of video data
• CPC Class Codes: G06F 16/748 Hypervideo linking data to content, e.g. by linking an URL to a video object in the context of video distribution systems H04N21/858
• CPC Class Codes: G06F 16/94 Hypermedia Hyperlinking G06F40/134
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 40/134 Hyperlinking

Abstract

A system and method for generating a rich web page based at least in part on target data for third party content file. The system includes a targeting module and a graphic user interface module (“GUI module”). The targeting module determines the third party content file for the user generated content file based at least in part on social data describing a user activity. The targeting module retrieves the target data for the third party content file. The GUI module is communicatively coupled to the targeting module for receiving the retrieved target data from the targeting module. The GUI module generates a rich web page for the third party content file based at least in part on the retrieved target data.

Claims

1. A method comprising:

analyzing, by one or more processors, social data comprising comments for a user generated content file to determine one or more topics associated with the user generated content file;

mapping, by the one or more processors, the one or more topics to a plurality of third party content files;

determining, by the one or more processors, the user generated content file is related to a third party content file of the plurality of third party content files based on the analyzed comments of the social data and the one or more topics, wherein the third party content file is a long form video that is mapped to the one or more topics of the user generated content file and the user generated content file is a short form video comprising a portion of the long form video;

retrieving, by the one or more processors, target data that is external to the third party content file and describes content of the third party content file, wherein the target data comprises cast information of the third party content file; and

generating, by the one or more processors, a new rich user interface document describing the third party content file in response to determining the third party content file is related to the user generated content file, the new rich user interface document comprising the retrieved target data comprising the cast information of the third party content file and comprising a link to the user generated content file.

2. The method of claim 1, wherein the social data pertains to an activity of a user on one or more of a social network service, a blog service, a microblog service, a messaging board, an electronic mail service or a video hosting service.

3. The method of claim 1, wherein the social data comprises one or more of a web service visited by a user before and after viewing the user generated content file or a search done by the user before viewing the user generated content file.

4. The method of claim 1, wherein the target data further comprises one or more of title data, movie release data, synopsis data, movie production data, review data, playback option data or related content file data.

5. The method of claim 1 further comprising:

retrieving the third party content file; and

generating a playback page comprising a playable version of the third party content file.

6. The method of claim 5, wherein the rich user interface document further comprises a button, the button linking to the playback page.

7. The method of claim 1, wherein determining the third party content file further comprises:

generating a first fingerprint for the user generated content file;

searching existing fingerprints for a match against the first fingerprint; and

determining the third party content file based at least in part on the match.

8. The method of claim 1, wherein the rich user interface document further comprises a link to purchase access to the third party content file.

9. The method of claim 1, wherein the social data further comprises a search initiated by a user after the user consumes the user generated content file, and wherein determining the user generated content file is related to the third party content file is further based on the search initiated after consuming the user generated content file.

10. The method of claim 1, wherein the long form video comprises one or more of a movie, a show, or a television program, and wherein the short form video comprises user-generated video content.

11. A computing device comprising:

a memory; and

a processor coupled to the memory, wherein the processor is to;

analyze social data comprising comments for a user generated content file to determine one or more topics associated with the user generated content file;

may the one or more topics to a plurality of third party content files;

determine the user generated content file is related to a third party content file of the plurality of third party content files based on the analyzed comments of the social data and the one or more topics, wherein the third party content file is a long form video that is mapped to the one or more topics of the user generated content file and the user generated content file is a short form video comprising a portion of the long form video;

retrieve target data that is external to the third party content file and describes content of the third party content file, wherein the target data comprises cast information of the third party content file; and

generate a new rich user interface document describing the third party content file in response to determining the third party content file is related to the user generated content file, the rich user interface document comprising the retrieved target data comprising the cast information of the third party content file and comprising a link to the user generated content file.

12. The computing device of claim 11, wherein the social data pertains to an activity of a user on one or more of a social network service, a blog service, a microblog service, a messaging board, an electronic mail service or a video hosting service.

13. The computing device of claim 11, wherein the social data further comprises one or more of a web service visited by a user before and after viewing the user generated content file or a search done by the user before viewing the user generated content file.

14. The computing device of claim 11, wherein the target data further comprises one or more of title data, movie release data, synopsis data, movie production data, review data, playback option data or related content file data.

15. The computing device of claim 11, wherein the processor is further to:

retrieve the third party content file; and

generate a playback page comprising a playable version of the third party content file.

16. The computing device of claim 15, wherein the rich user interface document further comprises a button, the button linking to the playback page.

17. The computing device of claim 11, wherein to determine the third party content file comprises the processor to:

generate a first fingerprint for the user generated content file;

search existing fingerprints for a match against the first fingerprint; and

determine the third party content file based at least in part on the match.

18. A non-transitory computer readable storage medium having instructions that, when executed by a processor cause the processor to perform operations comprising:

analyzing social data comprising comments for a user generated content file to determine one or more topics associated with the user generated content file;

mapping the one or more topics to a plurality of third party content files;

determining the user generated content file is related to a third party content file of the plurality of third party content files based on the analyzed comments of the social data and the one or more topics, wherein the third party content file is a long form video that is mapped to the one or more topics of the user generated content file and the user generated content file is a short form video comprising a portion of the long form video;

retrieving target data that is external to the third party content file and describes content of the third party content file, wherein the target data comprises cast information of the third party content file; and

generating a new rich user interface document describing the third party content file in response to determining the third party content file is related to the user generated content file, the new rich user interface document comprising the retrieved target data comprising the cast information of the third party content file and comprising a link to the user generated content file.

19. The non-transitory computer readable storage medium of claim 18, wherein the social data pertains to an activity of a user on one or more of a social network service, a blog service, a microblog service, a messaging board, an electronic mail service or a video hosting service.

20. The non-transitory computer readable storage medium of claim 18, wherein the social data further comprises one or more of a web service visited by a user before and after viewing the user generated content file or a search done by the user before viewing the user generated content file.

21. The non-transitory computer readable storage medium of claim 18, wherein the target data further comprises one or more of title data, movie release data, synopsis data, movie production data, review data, playback option data or related content file data.

22. The non-transitory computer readable storage medium of claim 18, wherein the operations further comprise:

retrieving the third party content file; and

generating a playback page comprising a playable version of the third party content file.