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Network resource monitoring and measurement system and method

  • US 9,992,092 B2
  • Filed: 02/16/2016
  • Issued: 06/05/2018
  • Est. Priority Date: 08/06/1999
  • Status: Expired due to Term
First Claim
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1. A system, comprising:

  • a processor; and

    a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to perform operations comprising;

    obtaining site-centric measurement data corresponding to monitored resources, the monitored resources comprising one or more web pages and the site-centric measurement data comprising a first number of accesses to the one or more web pages, wherein the site-centric measurement data;

    is collected using embedded measurement code that is embedded in the monitored resources prior to the monitored resource being requested by a user, andcomprises one or more of census data, audit data, or server log files collected via the embedded measurement code;

    obtaining user-centric measurement data corresponding to other resources, the other resources comprising one or more web pages and the user-centric measurement data comprising a second number of accesses to the one or more web pages, wherein the user-centric measurement data;

    is collected using measurement code that is downloaded with a corresponding other resource, andcomprises one or more of panel data, sample data, or survey data collected via the measurement code;

    obtaining a first number of audience members identified in the one or more of panel data, sample data, or survey data;

    obtaining a second number of audience members identified in a given population;

    determining an estimated traffic level of an unmonitored resource by dividing the second number of audience members by the first number of audience members, and multiplying by the second number of accesses to the one or more web pages identified in the user-centric measurement data;

    determining an error rate of the estimated traffic level of the unmonitored resource based on site-centric measurement data;

    adjusting the estimated traffic level of the unmonitored resource based on the determined error rate; and

    outputting a report comprising the adjusted estimated traffic level of the unmonitored resource.

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