Method and system for generating dynamic themes for social data

• US 9,996,529 B2
• Filed: 11/26/2014
• Issued: 06/12/2018
• Est. Priority Date: 11/26/2013
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: McCandless, Timothy P., Setayesh, Mehrshad
• Primary Examiner(s): Fan, Shiow-Jy
• Application Number:
  US14/555,075
• Publication Number:
  US 20150149448A1
• Time in Patent Office: 1,294 Days
• CPC Class Codes: G06F 40/30 Semantic analysis
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Disclosed is a system, method, and computer program product for performing dynamic theme analysis with regards to social data. A user interface is provided that allows the user to view and interact with to view and control the process/mechanism for performing theme analysis.

Claims

1. A method implemented with a processor, comprising:

generating a first user interface that displays analysis results identified from within one or more social media sources, the first user interface comprising one or more selectable user interface components corresponding to different subsets of sentiment analysis results, the one or more selectable user interface components being selected from the first user interface to perform analysis on a subset of the sentiment analysis results, results from performing the analysis on the subset of the sentiment analysis results being displayed within a second user interface,

generating the second user interface that displays the analysis results performed on one or more social media data sources pertaining to a selected subset of sentiment analysis results from the first user interface, the second user interface comprising;

(a) a first interface portion comprising a list of one or more analysis results derived from a selection of the selected subset of the sentiment analysis results from among the different subsets of sentiment analysis results in the first user interface, an individual analysis result from among the one or more analysis results being selectable to display a set of terms associated with a selected individual analysis result in a second interface portion,

(b) the second interface portion comprising the set of terms, the set of terms associated with the selected individual analysis result from the first interface portion, and

(c) a third interface portion comprising snippets corresponding to the social media data sources associated with the selected individual analysis result from the first interface portion;

receiving the selection of the one or more selectable user interface components in the first user interface to perform the analysis on the subset of the sentiment analysis results;

performing a search of content from the social media sources pertaining to the selected subset of the sentiment analysis results corresponding to a selected selectable user interface component to generate the list of the one or more analysis results;

performing the analysis to identify two or more themes from the sentiment analysis results of the search of the content from the social media sources by;

receiving a random sample of messages from the content;

generating snippets obtained from the search by analyzing the random sample of messages to identify the two or more themes, wherein an individual theme comprises a set of the snippets having vector values that are clustered together,

vectorizing the snippets by applying a singular value decomposition (SVD) to represent the snippets as vectors,

clustering the snippets by performing vector comparisons between the snippets, and

generating the two or more themes based at least in part on clustered snippets; and

displaying the results of the analysis in a first interface portion of the second user interface, a selection of the individual analysis result from among the results of the analysis in the first interface portion of the second user interface generating;

(a) the set of terms associated with the selected individual analysis for display in the second interface portion of the second user interface, and

(b) the snippets corresponding to the social media data sources associated with the selected individual analysis result for display in the first interface portion of the second user interface.

2. The method of claim 1, wherein the user interface comprises a dashboard that displays results from performing semantic analysis for a topic.

3. The method of claim 2, wherein the dashboard displays at least one of sentiment analysis, messaging activity over a time period, and content type.

4. The method of claim 3, in which the portion of the analysis results that is selected for the theme analysis corresponds to at least one of the sentiment analysis, the messaging activity over the time period, or the content type.

5. The method of claim 3, in which a filter criteria is created for the search, where the filter criteria corresponds to the portion of the analysis results that is selected for theme analysis.

6. The method of claim 1, wherein the first user interface further comprises a sorted list comprising the one or more analysis results such that an analysis result corresponding to the largest number of items is placed at a top of the sorted list, the analysis result comprising a numerical value identifying a number of items that pertain to a search term, the individual analysis result that is selected being visually differentiated from the one or more analysis results.

7. The method of claim 6, in which the user interface provides a listing of the two or more themes, along with content associated with a selected theme.

8. The method of claim 1, wherein the content for a selected theme comprises one or more terms or snippets associated with the theme.

9. The method of claim 1, wherein the snippets comprise a set of terms on either side of an occurrence of a word of interest within the content.

10. The method of claim 1, wherein at least some of the snippets comprise a sentence or paragraph boundary.

11. The method of claim 1, wherein a theme from the two or more themes corresponds to a central or pertinent idea of some or all of a content item.

12. A computer readable medium having stored thereon a sequence of instructions which, when executed by a processor causes the processor to execute a method comprising:

generating a dashboard user interface that displays analysis results identified from within one or more social media sources, the dashboard user interface comprising one or more selectable user interface components corresponding to different subsets of sentiment analysis results, the one or more selectable user interface components being selected from the dashboard user interface to perform analysis on a subset of the sentiment analysis results, results from performing the analysis on the subset of the sentiment analysis results being displayed within a results user interface,

generating the results user interface that displays the analysis results performed on one or more social media data sources pertaining to a selected subset of sentiment analysis results from the dashboard user interface, the results user interface comprising;

(d) a first interface portion comprising a list of one or more analysis results derived from a selection of the selected subset of the sentiment analysis results from among the different subsets of sentiment analysis results in the dashboard user interface, an individual analysis result from among the one or more analysis results being selectable to display a set of terms associated with a selected individual analysis result in a second interface portion,

(e) the second interface portion comprising the set of terms, the set of terms associated with the selected individual analysis result from the first interface portion, and

(f) a third interface portion comprising snippets corresponding to the social media data sources associated with the selected individual analysis result from the first interface portion;

receiving the selection of the one or more selectable user interface components in the dashboard user interface to perform the analysis on the subset of the sentiment analysis results;

performing a search of content from the social media sources pertaining to the selected subset of the sentiment analysis results corresponding to a selected selectable user interface component to generate the list of the one or more analysis results;

performing the analysis to identify two or more themes from the sentiment analysis results of the search of the content from the social media sources by;

receiving a random sample of messages from the content;

generating snippets obtained from the search by analyzing the random sample of messages to identify the two or more themes, wherein an individual theme comprises a set of the snippets having vector values that are clustered together,

vectorizing the snippets by applying a singular value decomposition (SVD) to represent the snippets as vectors,

clustering the snippets by performing vector comparisons between the snippets, and

generating the two or more themes based at least in part on clustered snippets;

and

displaying the results of the analysis in a first interface portion of the results user interface, a selection of the individual analysis result from among the results of the analysis in the first interface portion of the results user interface generating;

(c) the set of terms associated with the selected individual analysis for display in the second interface portion of the results user interface, and

(d) the snippets corresponding to the social media data sources associated with the selected individual analysis result for display in the first interface portion of the results user interface.

13. The computer readable medium of claim 12, wherein the user interface comprises a dashboard that displays results from performing semantic analysis for a topic.

14. The computer readable medium of claim 13, wherein the dashboard displays at least one of sentiment analysis, messaging activity over a time period, and content type.

15. The computer readable medium of claim 14, in which the portion of the analysis results that is selected for the theme analysis corresponds to at least one of the sentiment analysis, the messaging activity over a time period, or the content type.

16. The computer readable medium of claim 14, in which a filter criteria is created for the search, where the filter criteria corresponds to the portion of the analysis results that is selected for theme analysis.

17. The computer readable medium of claim 12, in which the user interface displays the two or more themes in the user interface.

18. The computer readable medium of claim 17, in which the user interface provides a listing of the two or more themes, along with content associated with a selected theme.

19. The computer readable medium of claim 12, wherein the content for a selected theme comprises one or more terms or snippets associated with the theme.

20. The computer readable medium of claim 12, wherein the snippets comprise a set of terms on either side of an occurrence of a word of interest within the content.

21. The computer readable medium of claim 12, wherein at least some of the snippets comprise a sentence or paragraph boundary.

22. The computer readable medium of claim 12, wherein a theme from the two or more themes corresponds to a central or pertinent idea of some or all of a content item.

23. A system, comprising:

a processor;

a memory comprising computer code executed using the processor, in which a computer code implements;

generating a dashboard user interface that displays analysis results identified from within one or more social media sources, the dashboard user interface comprising one or more selectable user interface components corresponding to different subsets of sentiment analysis results, the one or more selectable user interface components being selected from the dashboard user interface to perform analysis on a subset of the sentiment analysis results, results from performing the analysis on the subset of the sentiment analysis results being displayed within a results user interface,

generating the results user interface that displays the analysis results performed on one or more social media data sources pertaining to a selected subset of sentiment analysis results from the dashboard user interface, the results user interface comprising;

(a) a first interface portion comprising a list of one or more analysis results derived from a selection of the selected subset of the sentiment analysis results from among the different subsets of sentiment analysis results in the dashboard user interface, an individual analysis result from among the one or more analysis results being selectable to display a set of terms associated with a selected individual analysis result in a second interface portion,

(b) the second interface portion comprising the set of terms, the set of terms associated with the selected individual analysis result from the first interface portion, and

(c) a third interface portion comprising snippets corresponding to the social media data sources associated with the selected individual analysis result from the first interface portion;

receiving the selection of the one or more selectable user interface components in the first user interface to perform the analysis on the subset of the sentiment analysis results;

performing a search of content from the social media sources pertaining to the selected subset of the sentiment analysis results corresponding to a selected selectable user interface component to generate the list of the one or more analysis results; and

performing the analysis to identify two or more themes from the sentiment analysis results of the search of the content from the social media sources by;

receiving a random sample of messages from the content;

generating snippets obtained from the search by analyzing the random sample of messages to identify the two or more themes, wherein an individual theme comprises a set of the snippets having vector values that are clustered together,

vectorizing the snippets by applying a singular value decomposition (SVD) to represent the snippets as vectors,

clustering the snippets by performing vector comparisons between the snippets, and

generating the two or more themes based at least in part on clustered snippets; and

displaying the results of the analysis in a first interface portion of the results user interface, a selection of the individual analysis result from among the results of the analysis in the first interface portion of the results user interface generating;

(a) the set of terms associated with the selected individual analysis for display in the second interface portion of the results user interface, and

(b) the snippets corresponding to the social media data sources associated with the selected individual analysis result for display in the first interface portion of the results user interface.

24. The system of claim 23, wherein the user interface comprises a dashboard that displays results from performing semantic analysis for a topic.

25. The system of claim 24, wherein the dashboard displays at least one of sentiment analysis, messaging activity over a time period, and content type.

26. The system of claim 25, in which the portion of the analysis results that is selected for the theme analysis corresponds to at least one of the sentiment analysis, the messaging activity over a time period, or the content type.

27. The system of claim 25, in which a filter criteria is created for the search, where the filter criteria corresponds to the portion of the analysis results that is selected for theme analysis.

28. The system of claim 23, further comprising the two or more themes displayed in the user interface.

29. The system of claim 28, in which the user interface provides a listing of the one or more themes, along with content associated with a selected theme.

30. The system of claim 23, wherein the content for a selected theme comprises one or more terms or snippets associated with the theme.

31. The system of claim 23, wherein the snippets comprise a set of terms on either side of an occurrence of a word of interest within the content.

32. The system of claim 23, wherein at least some of the snippets comprise a sentence or paragraph boundary.

33. The system of claim 23, wherein a theme from the two or more themes corresponds to a central or pertinent idea of some or all of a content item.