Point of presence distribution mechanism for digital content objects

• US 9,996,627 B2
• Filed: 03/30/2007
• Issued: 06/12/2018
• Est. Priority Date: 03/30/2007
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Martinez, Ronald
• Primary Examiner(s): Hillery, Nathan
• Application Number:
  US11/694,638
• Publication Number:
  US 20080244038A1
• Time in Patent Office: 4,092 Days
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/00 Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism healthcare informatics G16H
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416

Abstract

Particular embodiments of the present invention are related to a point-of-presence distribution system mechanism facilitating distribution and use of digital content, ad content and revenue generation opportunities.

Claims

1. A method comprising:

receiving, over a network at a computing device, a request from a first user for content-embedding code that describes a digital content object on a first webpage;

determining, by a computing device, a user identifier for the first user;

adding, by the computing device, the user identifier to a distribution chain associated with the digital content object, the distribution chain comprising one or more content embedding entities that use the digital content object in order to receive a benefit resulting from the use of the digital content object;

generating, by the computing device, the content-embedding code comprising machine-readable instructions;

accessing, by the computing device executing said machine-readable instructions comprised within the content-embedded code, the digital content object;

rendering, by the computing device based on said accessing, the digital content object and a distribution hyperlink associated with the digital content object on a second web page, said rendering comprising activating the distribution hyperlink which provides additional control to the second web page by enabling subsequent users to distribute the digital content object and the associated distribution hyperlink for display on other web pages; and

transmitting, by the computing device over the network, the content-embedding code to the first user.

2. The method of claim 1 further comprising:

adding the user identifier to the content-embedding code.

3. The method of claim 1 further comprising:

generating an object instance record and an object instance identifier for the object instance record, such that the object instance record identifies the digital content object and further comprises the user identifier.

4. The method of claim 3 wherein the request for content-embedding code identifies a second object instance record;

and wherein the generating step further comprises associating the object instance record to the second object instance record.

5. The method of claim 4 wherein the object instance identifier is encoded into the distribution hyperlink.

6. The method of claim 1 wherein the content embedding code is further operative to cause the processor to display the hyperlink adjacent to the content.

7. The method of claim 1 wherein the content-embedding code is further operable to present, on the second web page, an advertisement hyperlink identifying a network addressable advertiser attribution resource, wherein such that the advertisement hyperlink, when activated, is operative to cause the processor to access the network addressable advertisement resource.

8. The method of claim 7 wherein the content embedding code is further operative to cause the processor to render the content as clickable region, which, when clicked, is operative to cause the processor to access the network addressable advertiser resource.

9. The method of claim 1 wherein the content-embedding code comprises HyperText Markup Language (HTML) code.

10. The method of claim 1 wherein the content embedding code comprises a script operative to dynamically generate the distribution hyperlink.

11. The method of claim 7 further comprising:

accessing one or more tags associated with the content object;

selecting a network addressable advertiser resource from a plurality of network addressable advertiser resources based, at least in part, on the one or more tags.

12. The method of claim 1 further comprising:

accessing one or more tags associated with the content object;

transmitting the one or more tags to a remote system operative to select and return a network addressable advertiser resource from a plurality of network addressable advertiser resources based, at least in part, on the one or more tags.

13. The method of claim 1 further comprising accessing one or more tags associated with the content;

and wherein the advertisement hyperlink is configured to include the one or more tags.

14. The method of claim 1 wherein the advertisement hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource in a redirection process with a remote server.

15. The method of claim 1 wherein the content embedding code comprises a content section comprising a content locator.

16. The method of claim 15 wherein the content section further comprises one or more formatting parameters.

17. The method of claim 1 wherein the content-embedding code further comprises a search hyperlink operative, when activated, to cause the processor to access a search system.

18. The method of claim 17 further comprising accessing one or more tags associated with the content object;

and wherein the search hyperlink is configured to include the one or more tags.

19. The method of claim 1 wherein the advertisement hyperlink, when activated, is operative to cause a remote system to generate a benefit to one or more entities associated with distribution of the digital content object.

20. The method of claim 19 wherein the benefit is a monetary award.

21. A computing device comprising:

a processor;

a non-transitory computer-readable storage medium tangibly storing thereon computer-executable instructions, said computer-executable instructions comprising;

computer-executable instructions executed by the processor resulting in receiving, over a network at the computing device, a request from a first user for content-embedding code that describes a digital content object on a first webpage;

computer-executable instructions executed by the processor resulting in determining, by a computing device, a user identifier for the first user;

computer-executable instructions executed by the processor resulting in adding, by the computing device, the user identifier to a distribution chain associated with the digital content object, the distribution chain comprising one or more content embedding entities that use the digital content object in order to receive a benefit resulting from the use of the digital content object;

computer-executable instructions executed by the processor resulting in generating, by the computing device, the content-embedding code comprising machine-readable instructions;

computer-executable instructions executed by the processor resulting in accessing, by the computing device executing said machine-readable instructions comprised within the content-embedded code, the digital content object;

computer-executable instructions executed by the processor resulting in rendering, by the computing device based on said accessing, the digital content object and a distribution hyperlink associated with the digital content object on a second web page, said rendering comprising activating the distribution hyperlink which provides additional control to the second web page by enabling subsequent users to distribute the digital content object and the associated distribution hyperlink for display on other web pages; and

computer-executable instructions executed by the processor resulting in transmitting, by the computing device over the network, the content-embedding code to the first user.