Age-targeted online marketing using inferred age range information
First Claim
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1. A method for generating an age range product for online marketing, the method comprising:
- receiving age-identifying data identifying an age for each of a first group of network users, wherein the first group of network users includes users that have visited a particular online website and have entered the age-identifying data during online registration;
tracking network user usage information associated with the first group of network users including web browsing activity and duration of activity, user actions on a social network, interactions with other users, online purchasing, and online memberships of the user;
determining usage patterns in the network user usage information including browsing and transaction behavior;
formatting and storing network user usage information and usage patterns as user-activity data;
accessing, over the Internet, user-activity data for a second group of network users, the user-activity data including data regarding the second group of network users'"'"' actions on the network, wherein the second group of network users includes users that have visited the particular online website and have entered false age-identifying data;
determining inferred age data for each of the second group of network users based at least on the user-activity data for each of the second group of network users;
selecting an age range by applying tiebreak rules to determine the age range with the highest determined confidence level from (a) the age-identifying data for the first group of network users and (b) the inferred age data for the second group of network users when the inferred age data and the age-identifying data do not match;
generating a marketing-related age range product for the particular age range based at least on the selected age rangedetermining, based on user identity information including a user IP address and an account identifier associated with a retrieval request, whether a particular user is currently online, wherein the user matches the selected age range and an advertiser-specified age range; and
transmitting advertiser sponsored content based on the marketing-related age range product to the particular user while the particular user is online and subsequently accessing the particular online website.
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Abstract
Particular embodiments of the invention are directed to generating marketing-based age range products based at least on inferred data regarding the age of various network users. The age range products may be used for age-targeted online marketing.
4 Citations
20 Claims
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1. A method for generating an age range product for online marketing, the method comprising:
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receiving age-identifying data identifying an age for each of a first group of network users, wherein the first group of network users includes users that have visited a particular online website and have entered the age-identifying data during online registration; tracking network user usage information associated with the first group of network users including web browsing activity and duration of activity, user actions on a social network, interactions with other users, online purchasing, and online memberships of the user; determining usage patterns in the network user usage information including browsing and transaction behavior; formatting and storing network user usage information and usage patterns as user-activity data; accessing, over the Internet, user-activity data for a second group of network users, the user-activity data including data regarding the second group of network users'"'"' actions on the network, wherein the second group of network users includes users that have visited the particular online website and have entered false age-identifying data; determining inferred age data for each of the second group of network users based at least on the user-activity data for each of the second group of network users; selecting an age range by applying tiebreak rules to determine the age range with the highest determined confidence level from (a) the age-identifying data for the first group of network users and (b) the inferred age data for the second group of network users when the inferred age data and the age-identifying data do not match; generating a marketing-related age range product for the particular age range based at least on the selected age range determining, based on user identity information including a user IP address and an account identifier associated with a retrieval request, whether a particular user is currently online, wherein the user matches the selected age range and an advertiser-specified age range; and transmitting advertiser sponsored content based on the marketing-related age range product to the particular user while the particular user is online and subsequently accessing the particular online website. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus, comprising:
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one or more processors; one or more network interfaces; a memory; and computer-executable instructions carried on a computer readable medium, the instructions readable by the one or more processors, the instructions, when read and executed, for causing the one or more processors to; receive age-identifying data identifying an age for each of a first group of network users, wherein the first group of network users includes users that have visited a particular online website and have entered the age-identifying data during online registration; track network user usage information associated with the first group of network users including web browsing activity and duration of activity, user actions on a social network, interactions with other users, online purchasing, and online memberships of the user; determine usage patterns in the network user usage information including browsing and transaction behavior; format and store network user usage information and usage patterns as user-activity data; access, over the Internet, user-activity data for a second group of network users, the user-activity data including data regarding the second group of network users'"'"' actions on the network, wherein the second group of network users includes users that have visited the particular online website and have entered false age-identifying data; determine inferred age data for each of the second group of network users based at least on the user-activity data for each of the second group of network users; select an age range by applying tiebreak rules to determine the age range with the highest determined confidence level from (a) the age-identifying data for the first group of network users and (b) the inferred age data for the second group of network users when the inferred age data and the age-identifying data do not match; generate a marketing-related age range product for the particular age range based at least on the selected age range determine, based on user identity information including a user IP address and an account identifier associated with a retrieval request, whether a particular user is currently online, wherein the user matches the selected age range and an advertiser-specified age range; and transmit advertiser sponsored content based on the marketing-related age range product to the particular user while the particular user is online and subsequently accessing the particular online website. - View Dependent Claims (12, 13, 14, 15)
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16. An article of manufacture comprising:
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a computer readable medium; and computer-executable instructions carried on the computer readable medium, the instructions readable by a processor, the instructions, when read and executed, for causing the processor to; receive, over the Internet, age-identifying data identifying an age for each of a first group of network users, wherein the first group of network users includes users that have visited a particular online website and have entered the age-identifying data during online registration; track network user usage information associated with the first group of network users including web browsing activity and duration of activity, user actions on a social network, interactions with other users, online purchasing, and online memberships of the user; determine usage patterns in the network user usage information including browsing and transaction behavior; format and store network user usage information and usage patterns as user-activity data; access, over the Internet, user-activity data for a second group of network users, the user-activity data including data regarding the second group of network users'"'"' actions on the network, wherein the second group of network users includes users that have visited the particular online website and have entered false age-identifying data; determine inferred age data for each of the second group of network users based at least on the user-activity data for each of the second group of network users; select an age range by apply[ing] tiebreak rules to determine the age range with the highest determined confidence level from (a) the age-identifying data for the first group of network users and (b) the inferred age data for the second group of network users when the inferred age data and the age-identifying data do not match; generate a marketing-related age range product for the particular age range based at least on the selected age range determine, based on user identity information including a user IP address and an account identifier associated with a retrieval request, whether a particular user is currently online, wherein the user matches the selected age range and an advertiser-specified age range; and transmit advertiser sponsored content based on the marketing-related age range product to the particular user while the particular user is online and subsequently accessing the particular online website. - View Dependent Claims (17, 18, 19, 20)
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Specification