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Systems and methods for selecting an ad campaign among advertising campaigns having multiple bid strategies

  • US 9,996,853 B2
  • Filed: 04/02/2015
  • Issued: 06/12/2018
  • Est. Priority Date: 04/02/2015
  • Status: Active Grant
First Claim
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1. A system for selecting a relevant ad campaign for delivering to a wireless device of a user, comprising:

  • an ad server that includes an adaptive decision unit having filter logic for filtering eligible ad campaigns, a storage medium to store instructions, and a processing system coupled to the storage medium and the adaptive decision unit, the processing system is configured to execute the instructions to receive and process an ad request from a wireless device upon initiation of a non-web browser software application on the wireless device, filter eligible ad campaigns with the filter logic, compare effective cost-per-mille CPM strategies with predicted conversion rates for the filtered ad campaigns, select and transmit an ad campaign in real time just prior to an ad play event on the wireless device based on the comparison of the effective CPM strategies and the predicted conversion rates; and

    at least one prediction server coupled to the ad server, the at least one prediction server to store a plurality of machine learning models that build algorithms based on learned data for predicting conversion rates of ad campaigns, to receive the filtered eligible ad campaigns from the ad server, to assign with a machine learning model weighted values for different parameters of a plurality of bid strategies of the received filtered ad campaigns including a first weighted value for a type and model of the wireless device, a second weighted value for a type of operating system on the wireless device, and a third weighted value for a volume setting on the wireless device, to determine a predicted conversion rate for each filtered ad campaign based on the weighted values of the different parameters as applied to the machine learning model, and to convert each bid strategy including a cost per install (CPI) into an effective CPM strategy.

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