Methods, systems and apparatus to generate market segmentation data with anonymous location data
First Claim
1. A computer-implemented method to deliver tailored advertisements to a mobile device based on a consumer classification segment comprising:
- associating, by executing an instruction with a processor, a mobile device with an anonymous identifier to protect privacy of a user of the mobile device;
determining, by executing an instruction with the processor, a first location of interest based on (a) a pattern of location data collected from the mobile device and (b) an application type of an application executing on the mobile device when the location data are collected;
associating, by executing an instruction with the processor, the anonymous identifier with the consumer classification segment based on the first location of interest; and
delivering, by executing an instruction with the processor, one of the tailored advertisements to the mobile device based on the consumer classification segment.
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Accused Products
Abstract
Methods and apparatus are disclosed to determine a consumer classification segment. A disclosed example method involves generating, with a processor, a list of consumer classification segments based on geographic indicators associated with a mobile device, associating, with the processor, the mobile device with a first consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a first application was executed, and associating, with the processor, the mobile device with a second consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a second application was executed.
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Citations
20 Claims
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1. A computer-implemented method to deliver tailored advertisements to a mobile device based on a consumer classification segment comprising:
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associating, by executing an instruction with a processor, a mobile device with an anonymous identifier to protect privacy of a user of the mobile device; determining, by executing an instruction with the processor, a first location of interest based on (a) a pattern of location data collected from the mobile device and (b) an application type of an application executing on the mobile device when the location data are collected; associating, by executing an instruction with the processor, the anonymous identifier with the consumer classification segment based on the first location of interest; and delivering, by executing an instruction with the processor, one of the tailored advertisements to the mobile device based on the consumer classification segment. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A tangible computer readable medium comprising computer readable instructions that, when executed, cause a processor to, at least:
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associate a mobile device with an anonymous identifier to protect privacy of a user of the mobile device; determine a first location of interest based on (a) a pattern of location data collected from the mobile device and (b) an application type of an application executing on the mobile device when the location data are collected; associate the anonymous identifier with the consumer classification segment based on the first location of interest; and deliver a tailored advertisement to the mobile device based on the consumer classification segment. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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14. A system to deliver tailored advertisements to a mobile device based on a consumer classification segment comprising:
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means for associating the mobile device with an anonymous identifier to protect privacy of a user of the mobile device; means for determining a first location of interest based on (a) a pattern of location data collected from the mobile device and (b) an application type of an application executing on the mobile device when the location data are collected; means for associating the anonymous identifier with the consumer classification segment based on the first location of interest; and means for delivering one of the tailored advertisements to the mobile device based on the consumer classification segment. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification