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Item location assistant with custom price display

  • US 9,996,866 B2
  • Filed: 08/26/2014
  • Issued: 06/12/2018
  • Est. Priority Date: 03/28/2014
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a non-transitory memory; and

    one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform operations comprising;

    receiving a location and a user identification associated with a user;

    determining, based on the user identification, shopper preferences for the user;

    determining, based on the location associated with the user, that the user is within a predetermined distance of an item;

    determining, based on a level of correlation between the shopper preferences and the item, a first color from a plurality of colors, wherein each of the plurality of colors indicates a different level of correlation; and

    causing an item location device that corresponds to the item to illuminate the first color.

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