Broadcast response system
First Claim
1. A computer-implemented method for processing an interactive response to a specific broadcast segment, the interactive response received from a broadcast media receiving device, the method comprising:
- receiving, by a computer system, the interactive response;
extracting, by the computer system, from the interactive response a unique identifier assigned to the specific broadcast segment and an identifier associated with the receiving device;
storing in an electronic memory the unique identifier and the identifier associated with the receiving device;
verifying, by the computer system, the identifier associated with the receiving device;
accessing, by the computer system, an electronic database to retrieve a unique identifier synchronously stored in the database when the specific broadcast segment was broadcast;
comparing, by the computer system, the unique identifier extracted from the interactive response with the unique identifier synchronously stored in the database when the specific broadcast segment was broadcast, the comparison enabling an identification of a broadcast of the specific broadcast segment; and
transmitting, by the computer system, to the receiving device associated with the identifier, reply data obtained from the database associated with the identification of the broadcast of the specific broadcast segment.
1 Assignment
0 Petitions
Accused Products
Abstract
A broadcast response system provides, e.g., a radio broadcast listener with the ability to obtain media content such as music or speech while listening to the radio. The user can respond to items in the radio broadcast such as advertisements, fund raising drives, or interactive listener polls during the broadcast. Data such as song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored, can be transmitted using, e.g., the RBDS/RDS data stream. A reference number representing song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored can also be employed for ease of implementation. This reference number can reside in a lookup table to be accessed by broadcast response server.
125 Citations
20 Claims
-
1. A computer-implemented method for processing an interactive response to a specific broadcast segment, the interactive response received from a broadcast media receiving device, the method comprising:
-
receiving, by a computer system, the interactive response; extracting, by the computer system, from the interactive response a unique identifier assigned to the specific broadcast segment and an identifier associated with the receiving device; storing in an electronic memory the unique identifier and the identifier associated with the receiving device; verifying, by the computer system, the identifier associated with the receiving device; accessing, by the computer system, an electronic database to retrieve a unique identifier synchronously stored in the database when the specific broadcast segment was broadcast; comparing, by the computer system, the unique identifier extracted from the interactive response with the unique identifier synchronously stored in the database when the specific broadcast segment was broadcast, the comparison enabling an identification of a broadcast of the specific broadcast segment; and transmitting, by the computer system, to the receiving device associated with the identifier, reply data obtained from the database associated with the identification of the broadcast of the specific broadcast segment. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A computer-implemented method of generating of an interactive response to a data signal associated with a broadcast signal, the method comprising:
-
receiving the broadcast signal using an electronic receiver, the broadcast signal comprising a specific broadcast segment; extracting, using a computer processor, data from the data signal, the data comprising at least a unique identifier assigned to the specific broadcast segment; storing, in an electronic memory of the electronic receiver, the unique identifier extracted from the data signal; displaying electronically at least a portion of the data extracted from the data signal; receiving an electronic selection of an interactive option associated with the broadcast signal corollary to the displayed information, enabling generation of the interactive response; and transmitting, from the electronic receiver to an authentication system, the interactive response, the interactive response comprising at least the unique identifier, the selected interactive option and an identifier associated with the electronic receiver, wherein the interactive response is lookup table enabled preparatory to the authentication system comparing the unique identifier comprised in the interactive response with a unique identifier synchronously stored in a database when the specific broadcast segment was broadcast. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
-
-
16. A system that determines each specific broadcast of a broadcasted segment of available media content, the system comprising:
-
one or more computer readable storage devices configured to store a plurality of computer executable instructions; and one or more computer processors in communication with the one or more computer readable storage devices and configured to execute the plurality of computer executable instructions in order to cause the system to; process extracted media content information obtained corollary to the available media content; store the extracted media content information obtained by the processing; determine a result by matching data stored in a database with at least a portion of the stored media content information; format the result and synchronously route the formatted result to a transmission system for broadcast and to at least one server for storing; and reference in a lookup table the result with a unique identifier assigned to the each specific broadcast of the broadcasted segment of the available media content. - View Dependent Claims (17, 18, 19, 20)
-
Specification