Method for transmitting information from a first information provider to a second information provider via an information intermediary

• US 9,998,429 B2
• Filed: 04/19/2013
• Issued: 06/12/2018
• Est. Priority Date: 10/29/2010
• Status: Active Grant

• Current Assignee: Proximic, Inc. (comScore, Inc.)
• Original Assignee: Proximic, Inc. (comScore, Inc.)
• Inventors: Pieper, Philipp, Mayers, Rodney
• Primary Examiner(s): Kanaan, Simon P
• Application Number:
  US13/866,094
• Publication Number:
  US 20130238890A1
• Time in Patent Office: 1,880 Days
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04L 63/0428 wherein the data content is protected, e.g. by encrypting or encapsulating the payload
• CPC Class Codes: H04L 63/0442 wherein the sending and receiving network entities apply asymmetric encryption, i.e. different keys for encryption and decryption cryptographic mechanisms or cryptographic arrangements for public-key encryption H04L9/30
• CPC Class Codes: H04L 63/045 wherein the sending and receiving network entities apply hybrid encryption, i.e. combination of symmetric and asymmetric encryption cryptographic mechanisms or cryptographic arrangements using a plurality of keys or algorithms H04L9/14
• CPC Class Codes: H04L 65/40 Support for services or applications
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

This invention relates to a method for transmitting information from a first information provider (100) to a second information provider (400) via an information intermediary (200), wherein the information intermediary (200):

• • at a first point in time, receives (203) first information (500) from the first information provider (100);
  • generates (204) data regarding the first information;
  • at a second point in time, receives (210) a unique identifier (502) from the second information provider (400), the unique identifier (502) being uniquely associated with the first information (500); and
  • transmits (213) the data regarding the first information to the second information provider (400).

Claims

1. A method for transmitting information from a first information provider to a second information provider via an information intermediary, wherein the information intermediary:

at a first point in time, receives first information from the first information provider;

generates a plurality of different types of data regarding the first information, wherein the plurality of different types of data regarding the first information are two or more of an extract of the first information, a summary of the first information, one or more keywords, one or more categories, other meta data about or from the first information, and a compression of the first information;

associates and stores the plurality of different types of data regarding the first information with a unique identifier of the first information;

at a second point in time that is after the first point in time, receives an encrypted token comprising the unique identifier of the first information, an identifier of the type of data, and a timestamp representing a time that the token is created from the second information provider, the encrypted token being transmitted to the second information provider via the first information provider;

decrypts the encrypted token using a first key to determine the unique identifier of the first information;

checks that the token has not expired by verifying that the timestamp is before a predetermined time;

retrieves, based on the unique identifier of the first information and the identifier of the type of data, the data regarding the first information of the type indicated in the encrypted token; and

transmits at least part of the data regarding the first information of the type indicated in the encrypted token to the second information provider,

wherein the first key is not known to the second information provider.

2. The method according to claim 1, wherein the token is generated and encrypted using the first key by the first information provider.

3. The method according to claim 1, wherein the first key is encrypted by the first information provider with an asymmetric encryption method using a public key for encryption and a private key for decryption, and the encrypted first key is transmitted from the first information provider to the second information provider.

4. The method according to claim 3, wherein the private key is not known to the second information provider or is only known to the information intermediary.

5. The method according to claim 3, wherein the information intermediary at the second point in time receives the encrypted first key from the second information provider.

6. The method according to claim 5, wherein the information intermediary at the second point in time decrypts the encrypted first key using the private key.

7. The method according to claim 1, wherein the encrypted token is transmitted to the second information provider from an ad server that receives the encrypted token from the first information provider.

8. The method of claim 1, wherein the encrypted token further comprises a signature based on other data included in the encrypted token.

9. The method of claim 8, wherein the encrypted token further comprises a version indicator of the encrypted token.

10. The method of claim 1, further comprising periodically generating the encrypted token according to a predetermined time interval, such that the timestamp of each encrypted token will be different according to when the encrypted token is generated.

11. A method for transmitting information from a first information provider to a second information provider via an information intermediary, wherein the first information provider:

receives a first key from the information intermediary;

transmits first information to the information intermediary;

generates a token comprising a timestamp representing a time that the token is created, an identifier of a type of data, and a unique identifier of the first information to identify one or more of a plurality of different types of data regarding the first information generated by the information intermediary, wherein the plurality of different types of data regarding the first information are two or more of an extract of the first information, a summary of the first information, one or more keywords, one or more categories, other meta data about or from the first information, and a compression of the first information;

encrypts the token comprising the timestamp, the identifier of the type of data, and the unique identifier of the first information using the first key; and

transmits the encrypted token to the second information provider, the encrypted token being transmitted from the second information provider to the information intermediary to identify the data regarding the first information of the type indicated in the encrypted token,

wherein the first key is not known to the second information provider.

12. The method according to claim 11, wherein the first key is encrypted by the first information provider with an asymmetric encryption method using a public key for encryption and a private key for decryption, and the encrypted first key is transmitted from the first information provider to the second information provider.

13. The method according to claim 12, wherein the private key is not known to the second information provider or is only known to the information intermediary.

14. The method according to claim 11, wherein the first information provider transmits the encrypted token to the second information provider by including a corresponding program code into a web page, the program code modifying a placeholder for a second information.

15. The method according to claim 11, wherein the first information provider transmits the encrypted token to the second information provider when a visitor views the first information.

16. The method according to claim 11, wherein the first information provider transmits the encrypted token to the second information provider by appending the encrypted token in textual form to a target URL of a placeholder for a second information.

17. The method according to claim 11, wherein the first information provider forwards the encrypted token to an ad server that forwards the encrypted token to the second information provider.

18. The method of claim 11, wherein the token further comprises a signature based on other data included in the token.

19. The method of claim 18, wherein the token further comprises a version indicator of the token.

20. A method for transmitting information from a first information provider to a second information provider via an information intermediary, wherein the second information provider:

receives an encrypted token via the first information provider, the encrypted token being encrypted using a first key by the first information provider, and the encrypted token comprising a timestamp representing a time that the token is created, an identifier of a type of data, and a unique identifier of first information to identify one or more of a plurality of different types of data regarding the first information that is generated by the information intermediary, wherein the plurality of different types of data regarding the first information are two or more of an extract of the first information, a summary of the first information, one or more keywords, one or more categories, other meta data about or from the first information, and a compression of the first information;

transmits the encrypted token to the information intermediary; and

receives at least part of the data regarding the first information of the type indicated in the encrypted token from the information intermediary in response to the information intermediary checking that the token has not expired by verifying that the timestamp is before a predetermined time,

wherein the first key is not known to the second information provider.

21. The method according to claim 20, wherein the second information provider receives an encrypted first key from the first information provider, the first key being encrypted by the first information provider with an asymmetric encryption method having a public key for encryption and a private key for decryption.

22. The method according to claim 21, wherein the private key is not known to the second information provider or is only known to the information intermediary.

23. The method according to claim 21, wherein the second information provider transmits the encrypted first key to the information intermediary.

24. The method according to claim 20, wherein the second information provider receives the encrypted token from an ad server that receives the encrypted token from the first information provider.

25. The method of claim 20, wherein the encrypted token further comprises a signature based on other data included in the encrypted token.

26. The method of claim 25, wherein the encrypted token further comprises a version indicator of the encrypted token.