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Allowing presentation control of immediate content interrupting digital television channel programming

  • US 9,998,780 B2
  • Filed: 04/09/2012
  • Issued: 06/12/2018
  • Est. Priority Date: 04/09/2012
  • Status: Active Grant
First Claim
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1. A system for controlling immediate content presentation comprising:

  • a content engine configured to simultaneously receive a channel programming and an immediate content, wherein the channel programming is presented upon a presentation device communicatively linked to the content engine, wherein the immediate content interrupts the channel programming presentation;

    a data store able to persist at least one of an immediate content, a channel content, and a preference associated with the immediate content; and

    a presentation manager configured to automatically determine presentation preferences for the immediate content with the channel programming, wherein at least one of the presentation preferences is a time of presentation, and wherein the automatic determination is performed based on heuristics.

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