System and method for providing content using beacon systems

• US 9,998,863 B2
• Filed: 02/17/2017
• Issued: 06/12/2018
• Est. Priority Date: 08/19/2013
• Status: Active Grant

• Current Assignee: Estimote Polska Sp. z o.o.
• Original Assignee: Estimote Polska Sp. z o.o.
• Inventors: Mycek, Marcin, Sznajder, Michal, Krukiewicz-Gacek, Grzegorz, Kostka, Lukasz, Krzych, Jakub
• Primary Examiner(s): Nguyen, Chuong P
• Application Number:
  US15/436,564
• Publication Number:
  US 20170164159A1
• Time in Patent Office: 480 Days
• Field of Search: 342385, 342399, 34053913, 3405721, 3405728
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0639 Item locations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04B 1/3888 Arrangements for carrying or protecting transceivers
• CPC Class Codes: H04W 12/06 Authentication
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/027 using movement velocity, acceleration information
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/30 Services specially adapted for particular environments, situations or purposes
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
• CPC Class Codes: H04W 76/11 Allocation or use of connection identifiers
• CPC Class Codes: H04W 76/40 for selective distribution or broadcast
• CPC Class Codes: H04W 8/005 Discovery of network devices, e.g. terminals
• CPC Class Codes: H04W 88/08 Access point devices

Abstract

A method and system for broadcasting a beacon identifier identifying the beacon system from the beacon system to a user device, receiving the beacon identifier at a content determination system from the user device, determining contextual content at the content determination system based on the beacon identifier, transmitting the contextual content from the content determination system to the user device, where the user device automatically transmits the contextual content to the first beacon system in response to receiving the contextual content, receiving the contextual content at the beacon system from the user device, and controlling the output display with the beacon system to present the contextual content.

Claims

1. A method for personalizing and delivering content using beacons, the method comprising, while a first beacon system is communicably coupled to an output display:

a) broadcasting a first beacon identifier identifying the first beacon system from the first beacon system to a first user device;

b) receiving the first beacon identifier at a content determination system from the first user device;

c) receiving, at the content determination system, a supplementary beacon identifier identifying a supplementary beacon;

d) determining contextual content at the content determination system based on the first beacon identifier and the supplementary beacon identifier;

e) transmitting the contextual content from the content determination system to the first user device, wherein the first user device automatically transmits the contextual content to the first beacon system in response to receiving the contextual content;

f) receiving the contextual content at the first beacon system from the first user device; and

g) controlling the output display with the first beacon system to present the contextual content.

2. The method of claim 1, further comprising, while operating the first beacon system in master mode:

monitoring for broadcasting of the supplementary beacon identifier; and

receiving the supplementary beacon identifier at the first beacon system from the supplementary beacon; and

transmitting the supplementary beacon identifier from the first beacon system to the content determination system.

3. The method of claim 1, further comprising, concurrently with performing a) through f), continuously broadcasting the first beacon identifier with the first beacon system for receipt by a second user device.

4. The method of claim 1, further comprising:

determining user device content at the content determination system based on the first beacon identifier; and

transmitting the user device content from the content determination system to the first user device, wherein the user device content is presented at the first user device concurrently with controlling the output display to present the contextual content.

5. The method of claim 4, further comprising

prompting the user with the contextual content to perform an action with the first user device;

and

in response to detecting performance of the action using the first beacon system, updating the contextual content and the user device content presented on the output display and the first user device, respectively.

6. The method of claim 1, further comprising:

receiving a second beacon identifier at the content determination system from the first user device within a predetermined time period from first beacon identifier receipt, the second beacon identifier identifying a second beacon system;

determining a location parameter for the user based on the first and the second beacon identifiers; and

selecting, based on the location parameter, a beacon system from the first and the second beacon systems to control presentation of the contextual content, wherein d) through f) are performed in response to selecting the first beacon system.

7. The method of claim 1, further comprising receiving, at the content determination system, a first user device identifier and a second user device identifier identifying the first user device and a second user device, respectively, wherein determining the contextual content is based on the first user device identifier, the second user device identifier, and the first beacon identifier.

8. A method for personalizing and delivering content using beacons, the method comprising, while a beacon system is drawing power from an output display through a first wired connection:

a) detecting motion of a first beacon, separate and distinct from the beacon system;

b) in response to detecting the motion of the first beacon, receiving, at a content determination system, a first beacon identifier identifying the first beacon;

c) determining contextual content with the content determination system based on the first beacon identifier;

d) receiving the contextual content at the beacon system; and

e) sending the contextual content from the beacon system to the output display through a second wired connection.

9. The method of claim 8, wherein detecting the motion comprises:

receiving accelerometer data sampled at an accelerometer of the first beacon; and

detecting the motion based on the accelerometer data.

10. The method of claim 8, wherein the method further comprises:

concurrently with performing a) through c), controlling the output display with the beacon system to present standby content.

11. A method for personalizing and delivering content using beacons, the method comprising, while a first beacon system is communicably coupled to an output display:

a) broadcasting a first beacon identifier identifying the first beacon system from the first beacon system to a first user device;

b) receiving the first beacon identifier at a content determination system from the first user device;

c) determining contextual content at the content determination system based on the first beacon identifier;

d) transmitting the contextual content from the content determination system to the first user device, wherein the first user device automatically transmits the contextual content to the first beacon system in response to receiving the contextual content;

e) receiving the contextual content at the first beacon system from the first user device;

f) controlling the output display with the first beacon system to present the contextual content;

g) receiving a second beacon identifier at the content determination system from the first user device within a predetermined time period from first beacon identifier receipt, the second beacon identifier identifying a second beacon system;

h) determining a location parameter for the user based on the first and the second beacon identifiers; and

i) selecting, based on the location parameter, a beacon system from the first and the second beacon systems to control presentation of the contextual content, wherein d) through f) are performed in response to selecting the first beacon system.

12. The method of claim 11, further comprising receiving, at the content determination system, a supplementary beacon identifier identifying a supplementary beacon, wherein determining the contextual content is based on the supplementary beacon identifier and the first beacon identifier.

13. The method of claim 12, further comprising, while operating the first beacon system in a master mode:

monitoring for broadcasting of the supplementary beacon identifier; and

receiving the supplementary beacon identifier at the first beacon system from the supplementary beacon; and

transmitting the supplementary beacon identifier from the first beacon system to the content determination system.

14. The method of claim 12, further comprising detecting motion of the supplementary beacon, wherein the supplementary beacon identifier is received at the content determination system after detecting the motion.