Methods and apparatus to monitor media exposure in vehicles
First Claim
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1. A method of monitoring media exposure in an automobile, the method comprising:
- collecting audience measurement data with a media monitoring device fixed in an automobile, the audience measurement data based on audio received within the automobile by the media monitoring device;
storing the audience measurement data in a memory of the media monitoring device;
detecting the presence of a shuttle located within the automobile, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device;
transmitting the audience measurement data from the media monitoring device to the shuttle;
moving the shuttle from the automobile and into proximity of an audience measurement data aggregator;
transmitting the audience measurement data from the shuttle to the audience measurement data aggregator; and
transmitting the audience measurement data from the audience measurement data aggregator to an audience measurement data collection server.
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Abstract
Methods and apparatus to monitor media exposure in vehicles are disclosed. An example implementation includes collecting audience measurement data with a media monitoring device fixed in a vehicle and transmitting the audience measurement data from the media monitoring device to a shuttle located within the vehicle, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device.
127 Citations
28 Claims
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1. A method of monitoring media exposure in an automobile, the method comprising:
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collecting audience measurement data with a media monitoring device fixed in an automobile, the audience measurement data based on audio received within the automobile by the media monitoring device; storing the audience measurement data in a memory of the media monitoring device; detecting the presence of a shuttle located within the automobile, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device; transmitting the audience measurement data from the media monitoring device to the shuttle; moving the shuttle from the automobile and into proximity of an audience measurement data aggregator; transmitting the audience measurement data from the shuttle to the audience measurement data aggregator; and transmitting the audience measurement data from the audience measurement data aggregator to an audience measurement data collection server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system to monitor media exposure in an automobile, the system comprising:
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a media monitoring device fixed in an automobile to, the media monitoring device including; an audience measurement data collector to collect audience measurement data based on audio presented within the automobile; an audience measurement data storer to store the audience measurement data in a memory of the media monitoring device; a wireless communicator structured to detect the presence of a shuttle located within the automobile, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device; when the shuttle is detected, the wireless communicator structured to transmit the audience measurement data from the media monitoring device to the shuttle; an audience measurement data shuttle to receive the audience measurement data, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device;
andan audience measurement data aggregator to receive the audience measurement data when transmitted by the shuttle, to store the audience measurement data in a tangible memory, and to transmit the audience measurement data to a media monitoring collection server. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A tangible machine-readable storage medium comprising instructions which, when executed, cause a media monitoring device fixed in an automobile to at least:
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collect audience measurement data based on audio detected within the automobile; store the audience measurement data in a memory; detect the presence of a shuttle located within the automobile, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device; and in response to detecting the presence of the shuttle, transmit the audience measurement data from the media monitoring device to the shuttle, the shuttle to transmit the audience measurement data from the shuttle to an audience measurement data aggregator when the shuttle is moved from the automobile and into proximity of the audience measurement data aggregator, the audience measurement data aggregator to transmit the audience measurement data to an audience measurement data collection server. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28)
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Specification