Developing electronic documents providing E-commerce tools

• US RE45,971 E1
• Filed: 08/09/2013
• Issued: 04/12/2016
• Est. Priority Date: 06/07/2000
• Status: Active Grant

• Current Assignee: Distefano Website Innovations LLC
• Original Assignee: DiStefano Patent Trust III, LLC
• Inventors: DiStefano, III, Thomas L.
• Primary Examiner(s): Tarae, Michelle
• Application Number:
  US13/963,050
• Time in Patent Office: 977 Days
• Field of Search: 705/14.1
• US Class Current: 1/1
• CPC Class Codes: G06F 17/2235 Hyperlinking information retrieval based on hyperlinks G06F17/30014
• CPC Class Codes: G06F 17/2247 Tree structured documents; Markup, e.g. Standard Generalized Markup Language [SGML], Document Type Definition [DTD] validation and parsing G06F17/2705; data retrieval G06F17/30; coding and compression H03M7/30
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A method of assisting a website designer in establishing an arrangement between a first website being designed by the website designer and a second website in order to market the first website at the second website upon the activation of the first website on the internet is provided. The method includes, during design of the first website, receiving information at a user interface indicating a type of an element for marketing that is to be displayed at the second website, and information specifying the second website at which the element is to be displayed; saving the information at a first database that is coupled to the user interface; obtaining the element for marketing of the type indicated; and causing the display of the element for marketing at the second website when the first website is activated with respect to the internet. The element for marketing includes at least one of a banner ad concerning the first website and a link to the first website. Further provided is a method of assisting a website designer in establishing an e-commerce feature on a first website being designed by the website designer for access by third parties upon the activation of the first website on the internet, wherein the e-commerce feature is at least one of a shopping cart and an auction.

Claims

1. A method of assisting a website designer in establishing an arrangement between a first website being designed by the website designer and a second website in order to market the first website at the second website upon the activation of the first website on the internet, the method comprising:

during design of the first website, receiving information at a user interface indicating a type of an element for marketing that is to be displayed at the second website, and information specifying the second website at which the element is to be displayed;

saving the information at a first database that is coupled to the user interface;

obtaining the element for marketing of the type indicated;

causing the display of the element for marketing at the second website when the first website is activated with respect to the internet, wherein the element for marketing includes at least one of a banner ad concerning the first website and a link to the first website;

determining whether a reciprocal site for the display of at least one marketing element of a third party website exists in the first website being designed;

and

creating the reciprocal site for the display of the at least one marketing element of the third party website when the reciprocal site does not yet exist in the first website being designed; and

when the element for marketing the first website is a banner ad concerning the first website, causing the sequential display at the reciprocal site of the first website of a plurality banner ads respectively concerning a plurality of third party websites, when the first website is activated with respect to the internet.

2. The method of claim 1, further comprising:

when the element for marketing the first website is a banner ad concerning the first website, causing the sequential display at the reciprocal site of the first website of a plurality banner ads respectively concerning a plurality of third party websites, when the first website is activated with respect to the internet.

3. The A method of claim 1, further of assisting a website designer in establishing an arrangement between a first website being designed by the website designer and a second website in order to market the first website at the second website upon the activation of the first website on the internet, the method comprising:

during design of the first website, receiving information at a user interface indicating a type of an element for marketing that is to be displayed at the second website, and information specifying the second website at which the element is to be displayed;

saving the information at a first database that is coupled to the user interface;

obtaining the element for marketing of the type indicated;

causing the display of the element for marketing at the second website when the first website is activated with respect to the internet, wherein the element for marketing includes at least one of a banner ad concerning the first website and a link to the first website;

determining whether a reciprocal site for the display of at least one marketing element of a third party website exists in the first website being designed;

creating the reciprocal site for the display of the at least one marketing element of the third party website when the reciprocal site does not yet exist in the first website being designed; and

when the element for marketing the first website is a link to the first website, causing the display at the reciprocal site of the first website of a plurality of links to the plurality of third party websites, when the first website is activated with respect to the internet.

4. A method, within a computer hardware website implementation system, of establishing a reciprocal arrangement between a first website and a preexisting second website, comprising:

registering the second website with the website implementation system;

receiving, by the website implementation system, a request by a first user to implement the first website;

receiving, by the website implementation system, a selection by the first user as to a second functional marketing element to be activated on the second website;

establishing, by the website implementation system, a reciprocal site in the first website for a first functional marketing element; and

upon the first website being activated with respect to the internet, the computer website implementation system implementing the reciprocal arrangement by causing

(i) the first website to implement the first functional marketing element, and

(ii) the second website to implement the second functional marketing element, wherein

the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second website, and

the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first website.

24. The method of claim 4, wherein

the first functional marketing element consists of a hyperlink to the second website, and

the second functional marketing element consists of a hyperlink to the first website.

25. The method of claim 24, wherein

the reciprocal arrangement is based upon both the first user and a user associated with the second website opting into the reciprocal arrangement.

5. A computer hardware website implementation system for establishing a reciprocal arrangement between a first website and a preexisting second website, comprising:

at least one processor, the at least one processor configured for

registering the second website with the website implementation system;

receiving a request by a first user to implement the first website;

receiving a selection by the first user as to a second functional marketing element to be activated on the second website;

establishing a reciprocal site in the first website for a first functional marketing element; and

implementing, upon the first website being activated with respect to the internet, the reciprocal arrangement by causing

(i) the first website to implement the first functional marketing element, and

(ii) the second website to implement the second functional marketing element, wherein

the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second website, and

the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first website.

6. The website implementation system of claim 5, further comprising a database of registered websites.

26. The system of claim 5, wherein

the first functional marketing element consists of a hyperlink to the second website, and

the second functional marketing element consists of a hyperlink to the first website.

27. The system of claim 26, wherein

the reciprocal arrangement is based upon both the first user and a user associated with the second website opting into the reciprocal arrangement.

7. A computer program product including a computer-readable storage medium having stored therein computer usable program code for establishing a reciprocal arrangement between a first website and a preexisting second website, the computer usable program code, which when executed by a computer hardware implementation system, causing the computer hardware implementation system to perform:

registering the second website with the website implementation system;

receiving a request by a first user to implement the first website;

receiving a selection by the first user as to a second functional marketing element to be activated on the second website;

establishing a reciprocal site in the first website for the first functional marketing element; and

upon the first website being activated with respect to the internet, implementing the reciprocal arrangement by causing

(i) the first website to implement a first functional marketing element, and

(ii) the second website to implement the second functional marketing element, wherein

the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second website, and

the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first website.

28. The computer program product of claim 7, wherein

the first functional marketing element consists of a hyperlink to the second website, and

the second functional marketing element consists of a hyperlink to the first website.

29. The computer program product of claim 28, wherein

the reciprocal arrangement is based upon both the first user and a user associated with the second website opting into the reciprocal arrangement.

8. A method, within a computer hardware web page implementation system, of establishing a reciprocal arrangement between a first web page, associated with a first user, and a second web page, comprising:

generating, by the web page implementation system, a second functional marketing element, associated with the first user, to be activated on the second web page;

establishing, by the web page implementation system, a reciprocal site in the first web page for a first functional marketing element; and

implementing, by the web page implementation system and upon the first web page being activated with respect to the internet, the reciprocal arrangement by causing

(i) the first web page to implement the first functional marketing element, and

(ii) the second web page to implement the second functional marketing element, wherein

the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second web page, and

the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first web page.

9. The method of claim 8, further comprising

including, within the first web page, a web asset provided by a third party separate from the computer hardware system.

10. The method of claim 9, further comprising

causing, based upon the web asset being included within the first web page site, the third party to be compensated.

11. The method of claim 9, wherein

the web asset is a functional application.

12. The method of claim 8, wherein

the second functional marketing element includes an image.

13. The method of claim 12, further comprising

receiving, from the first user, the image.

20. The method of claim 8, wherein

the first functional marketing element consists of a hyperlink to the second web page, and

the second functional marketing element consists of a hyperlink to the first web page.

21. The method of claim 20, wherein

the reciprocal arrangement is based upon both the first user and a user associated with the second web page opting into the reciprocal arrangement.

14. A computer hardware web page implementation system configured to establish a reciprocal arrangement between a first web page, associated with a first user, and a second web page, comprising:

at least one processor, wherein the at least one processor is configured to perform;

receiving a request by the first user to implement the first web page;

generating a second functional marketing element, associated with the first user, to be activated on the second web page;

establishing a reciprocal site in the first web page for a first functional marketing element; and

implementing the reciprocal arrangement upon the first web page being activated with respect to the internet by causing

(i) the first web page to implement the first functional marketing element, and

(ii) the second web page to implement the second functional marketing element, wherein

the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second web page, and

the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first web page.

15. The system of claim 14, wherein the at least one processor is further configured to perform:

including, within the first web page, a web asset provided by a third party separate from the computer hardware system.

16. The system of claim 15, wherein the at least one processor is further configured to perform:

causing, based upon the web asset being included within the first web page site, the third party to be compensated.

17. The system of claim 15, wherein the web asset is a functional application.

18. (Twice Amended) The system of claim 14, wherein

the second functional marketing element includes an image.

19. The system of claim 18, wherein the at least one processor is further configured to perform:

receiving, from the first user, the image.

22. The system of claim 14, wherein

the first functional marketing element consists of a hyperlink to the second web page, and

the second functional marketing element consists of a hyperlink to the first web page.

23. The system of claim 22, wherein

the reciprocal arrangement is based upon both the first user and a user associated with the second web page opting into the reciprocal arrangement.