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Methods and apparatus to monitor media exposure in vehicles

  • US RE46,329 E1
  • Filed: 03/24/2015
  • Issued: 02/28/2017
  • Est. Priority Date: 11/03/2009
  • Status: Active Grant
First Claim
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1. A method of monitoring media exposure in an automobile, the method comprising:

  • collecting audience measurement data with a media monitoring device fixed in an automobile, the audience measurement data based on audio received within the automobile by the media monitoring device;

    storing the audience measurement data in a memory of the media monitoring device;

    detecting the presence of a shuttle located within the automobile, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device;

    transmitting the audience measurement data from the media monitoring device to the shuttle;

    moving the shuttle from the automobile and into proximity of an audience measurement data aggregator;

    transmitting the audience measurement data from the shuttle to the audience measurement data aggregator; and

    transmitting the audience measurement data from the audience measurement data aggregator to an audience measurement data collection server.

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