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Data processing systems for identifying whether cookies contain personally identifying information

  • US 10,013,577 B1
  • Filed: 12/29/2017
  • Issued: 07/03/2018
  • Est. Priority Date: 06/16/2017
  • Status: Active Grant
First Claim
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1. A computer-implemented data processing method for identifying personal data via a particular web beacon, the method comprising:

  • scanning, by one or more processors, using a plurality of unique user profiles, a single website for one or more web beacons and one or more cookies;

    scanning, by one or more processors, a plurality of websites using a first particular one of the plurality of unique user profiles that persists across the plurality of websites for the one or more web beacons and the one or more cookies;

    identifying, by one or more processors, the particular web beacon from the one or more web beacons and a particular cookie of the one or more cookies;

    determining, by one or more processors, a host of the particular web beacon;

    determining, by one or more processors, a purpose of the particular web beacon;

    determining, by one or more processors, a host of the particular cookie;

    determining, by one or more processors, a purpose of the particular cookie;

    determining, by one or more processors, based at least in part on the host of the particular web beacon, the purpose of the particular web beacon the host of the particular cookie, and the purpose of the particular cookie, whether a particular individual is likely to be identified by the particular web beacon and the particular cookie;

    in response to determining that a particular individual is likely to be identified by the particular web beacon and the particular cookie, generating, by one or more processors, a report regarding a likelihood that the particular individual might be identified by the particular web beacon and the particular cookie; and

    displaying, by one or more processors, the report to an individual associated with the single website, the report enabling the individual to make one or more changes to modify data collected and stored within the particular cookie.

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