Time-triggered advertisement replacement

• US 10,026,103 B2
• Filed: 11/13/2014
• Issued: 07/17/2018
• Est. Priority Date: 12/21/2010
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Edwards, Dustin
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US14/540,591
• Publication Number:
  US 20150066656A1
• Time in Patent Office: 1,342 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

A system to place online advertisements on a first page includes a display output to render a primary advertisement on at least a portion of a first web page and a timer to measure a first predetermined period of time that the first web page is displayed. The system includes an advertisement controller, coupled to the display output and the timer, to switch the primary advertisement to display a secondary advertisement on the portion of the first web page. The advertisement controller is further responsive to a request to recall the primary advertisement after the switching has occurred and to switch the secondary advertisement with the primary advertisement.

Claims

1. A system to place online advertisements, the system comprising:

a display output to render a primary advertisement on a portion of a web page;

a timer to measure a first predetermined period of time that the web page is displayed; and

an advertisement controller, coupled to the display output and the timer, the advertisement controller configured to;

during a continuous time period that the display output continuously displays the web page;

switch the primary advertisement to display a secondary advertisement on the portion of the web page; and

in response to a request to recall the primary advertisement for display on the portion of the web page after the switching has occurred, switch the secondary advertisement with the primary advertisement on the portion of the web page.

2. The system of claim 1, wherein the advertisement controller switches the primary advertisement to display the secondary advertisement in response to a time-triggered event.

3. The system of claim 2, wherein the time-triggered event comprises the expiration of the first predetermined period of time.

4. The system of claim 3, wherein the primary advertisement is switched to the secondary advertisement when there is no user interaction with the primary advertisement during the first predetermined period of time.

5. The system of claim 2, wherein the time-triggered event comprises expiration of a timer associated with a video being played on the web page.

6. The system of claim 1, wherein the advertisement controller switches the primary advertisement to display the secondary advertisement in response to a user interaction event.

7. The system of claim 6, wherein the user interaction event comprises an interaction with the web page other than the primary advertisement.

8. The system of claim 1, wherein the web page is accessed from a mobile device.

9. The system of claim 8, wherein the mobile device is a cell phone and the primary advertisement is displayed on a screen of the cell phone.

10. A computer-implemented method for placing online advertisements on a display of a computer device coupled to a communication network, the method comprising:

displaying a primary advertisement on a web page on the display;

initiating a timer to measure a first predetermined period of time that the web page is displayed;

during a continuous time period that the display continuously displays the web page;

responsive to an event associated with the web page, switching the primary advertisement to display a secondary advertisement on the portion of the web page on the display;

receiving a request to recall the primary advertisement for display on the portion of the web page after the switching has occurred; and

in response to the request, switching the secondary advertisement with the primary advertisement on the portion of the web page.

11. The method of claim 10, wherein the primary advertisement is switched to display the secondary advertisement in response to a time-triggered event.

12. The method of claim 11, wherein the time-triggered event comprises the expiration of the first predetermined period of time.

13. The method of claim 11, wherein the time-triggered event comprises expiration of a timer associated with a video being played on the web page.

14. The method of claim 10, wherein the primary advertisement is switched to display the secondary advertisement in response to a user interaction event.

15. The method of claim 10, wherein the computer device is a mobile computing device.

16. The method of claim 15, wherein the mobile computing device is a cell phone and the primary advertisement is displayed on a screen of the cell phone.

17. A non-transitory computer-readable medium storing computer executable instructions comprising:

instructions to display, on a display of a computing device configured to display a web page, a primary advertisement on a portion of the web page;

during a continuous time period that the display continuously displays the web page;

instructions to switch the primary advertisement to display, on the display of, a secondary advertisement on the portion of the web page in response to an event associated with the web page;

instructions to receive a request to recall the primary advertisement for display on the portion of the web page after the switching has occurred; and

instructions to switch the secondary advertisement with the primary advertisement in response to receipt of the request.

18. The non-transitory computer-readable medium of claim 17, wherein the event associated with the web page comprises a time-triggered event or user interaction event associated with the web page.

19. The non-transitory computer-readable medium of claim 17, wherein the web page is accessed from a mobile computing device.

20. The non-transitory computer-readable medium of claim 19, wherein the mobile computing device is a cell phone and the primary advertisement is displayed on a screen of the cell phone.