Monitoring advertisement impressions

  • US 10,046,239 B2
  • Filed: 04/04/2013
  • Issued: 08/14/2018
  • Est. Priority Date: 09/30/2005
  • Status: Active Grant
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First Claim
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1. A method for measuring an impact of a targeted advertising campaign, the method comprising:

  • maintaining, at an advertising server, a user profile in memory, the user profile concerning a user of an end-user device for playing one or more electronic games;

    receiving, by the advertising server via a video game network, geographic location information of the end-user device;

    monitoring, by the advertising server, gameplay of electronic games by the user, wherein the monitored gameplay indicates repetitive elements in the electronic games played by the user; and

    executing instructions stored in memory, wherein execution of the instructions by a processor;

    identifies that the repetitive elements are associated with a demographic or a preference,updates the user profile with the demographic or the preference,identifies one or more advertisements for insertion into a game environment, the identification of the one or more advertisements based on the updated user profile,records a number of impressions for each of the identified one or more advertisements, wherein an impression is recorded when the user views the respective advertisement within the game environment and the updated user profile of the user matches parameters specified by an associated advertiser of the respective advertisement, andcounts a recorded impression against a total ad buy when geographic location information in the updated user profile matches an advertiser-specified geographic region, wherein a total number of recorded impressions for each of the identified one or more advertisements is different than a total number of recorded impressions counted against the total ad buy.

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