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System and method for listing items for purchase based on revenue per impressions

  • US 10,062,096 B2
  • Filed: 03/01/2013
  • Issued: 08/28/2018
  • Est. Priority Date: 03/01/2013
  • Status: Active Grant
First Claim
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1. A non-transitory computer-readable medium comprising instructions to cause a computing device to perform a method of providing a list of items for purchase on a website for the sale of the items, the method comprising:

  • determining a generated revenue per impression for each of a plurality of items displayed by a web service by;

    monitoring impressions for each of the plurality of items, wherein an impression comprises a user clicking on one of the plurality of items; and

    associating transactions with respective impressions;

    transmitting, by a web server, a markup for a web service for purchasing items;

    receiving, by the web server, a user request regarding an item for purchase;

    in response to the receiving of the user request, forming a set of eligible items by filtering items, by a merchandise engine, based on a set of qualification rules to determine eligibility, wherein the qualification rules comprise a first subset of qualification rules that includes pre-determined parameters, and a second subset of qualification rules that includes user parameters;

    generating a display list defining which items will be viewable at a user system, by the merchandise engine, wherein generating the display list comprises;

    obtaining the generated revenue per impressions for the eligible items;

    applying a reservation rule to select an unqualified item that meets the first subset of the qualification rules but not the second subset of the qualification rules;

    ordering, by the merchandise engine, the eligible items and the unqualified item to form the display list, wherein the eligible items are arranged from most generated revenue per impressions to least generated revenue per impressions, and the unqualified item is slotted in a reserved slot having a ranking in the display list,wherein the unqualified item is slotted in the reserved slot and satisfies;

    at least one item within the list that is both (1) out of order based on the ranking from most generated revenue per impressions to least generated revenue per impressions and (2) eligible based on the first subset but not based on the second subset of qualification rules;

    customizing, by the web server, the markup to include web resources associated with each of the items on the display list arranged according to an order of the display list;

    transmitting, by the web server, the customized markup to the user system; and

    upon receiving a user selection of a selected item on the display list, entering the selected item into a shopping cart on the website.

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