Wholesale virtual inventory and retail lead generation

• US 10,074,061 B2
• Filed: 04/06/2015
• Issued: 09/11/2018
• Est. Priority Date: 02/27/2009
• Status: Active Grant

• Current Assignee: OPENLANE, Inc.
• Original Assignee: OPENLANE, Inc.
• Inventors: Hallowell, Zachary E., Iorgulescu, Andrew
• Primary Examiner(s): Civan, Ethan D
• Application Number:
  US14/679,474
• Publication Number:
  US 20150213386A1
• Time in Patent Office: 1,254 Days
• Field of Search: 705 261- 272
• CPC Class Codes: G06Q 10/06315 Needs-based resource requirements planning or analysis
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

Embodiments are described herein including systems and methods for presenting vehicles available for wholesale purchase to retail consumers in order to generate a retail “lead” on a specific vehicle prior to acquisition of that vehicle by a dealer. The electronic lead, once generated, is made available to a licensed dealer before the dealer acquires the inventory corresponding to the lead. In contrast to known lead generation models, the lead is created on a specific vehicle that a retail dealer has the ability to purchase, but has not yet taken into inventory.

Claims

1. A vehicle distribution system comprising:

a database comprising data regarding vehicles for purchase;

a software module embedded in a dealer website associated with a dealer, the dealer website accessible via a dealer website address; and

a vehicle distribution computer system,

wherein searches via the software module are routed to the vehicle distribution computer system;

wherein the vehicle distribution system, including the vehicle distribution computer system, is independent of the dealer;

wherein the dealer website is independent of the vehicle distribution computer system;

wherein the vehicle distribution computer system is configured to;

responsive to a vehicle search request submitted by a consumer that visits the dealer website address of the dealer website and submits the vehicle search request via the software module;

generate a filtered set of vehicles from the data in the database according to one or more vehicle filtering criteria set by the vehicle distribution computer system or the dealer, wherein the one or more vehicle filtering criteria are selected to customize the filtered set of vehicles to be a subset of the data in the database according to at least one aspect of the dealer;

return to the consumer via the software module the filtered set of vehicles;

receive, via the software module, an indication of interest from the consumer in at least one vehicle in the filtered set of vehicles;

store the indication of interest from the consumer in at least one vehicle in the filtered set of vehicles; and

transmit to the dealer the indication of interest from the consumer in at least one vehicle via an electronic communication separate from the dealer website.

2. The vehicle distribution system of claim 1, wherein the one or more vehicle filtering criteria are selected by the vehicle distribution computer system.

3. The vehicle distribution system of claim 1, wherein the one or more vehicle filtering criteria are selected by the dealer.

4. The vehicle distribution system of claim 1, wherein the one or more vehicle filtering criteria are selected by the vehicle distribution computer system and the dealer.

5. The vehicle distribution system of claim 1, wherein the one or more vehicle filtering criteria comprises proximity of vehicle location to the dealer.

6. The vehicle distribution system of claim 1, wherein the one or more vehicle filtering criteria comprises a predetermined geographic area.

7. The vehicle distribution system of claim 6, wherein the predetermined geographic area is associated with the dealer.

8. The vehicle distribution system of claim 7, wherein the data regarding the vehicles for purchase are associated with a respective geographic area;

and

wherein the vehicle distribution computer system is configured to generate the filtered set of vehicles based on the predetermined geographic area associated with the dealer and the respective geographic area of the vehicles for purchase.

9. The vehicle distribution system of claim 1, wherein the one or more vehicle filtering criteria comprises vehicle make.

10. The vehicle distribution system of claim 1, wherein the one or more vehicle filtering criteria comprises vehicle make and vehicle model.

11. The vehicle distribution system of claim 1, wherein the one or more vehicle filtering criteria comprises vehicle price range.

12. The vehicle distribution system of claim 1, wherein the one or more vehicle filtering criteria comprises vehicle type.

13. The vehicle distribution system of claim 12, wherein the vehicle type comprises a luxury vehicle.

14. The vehicle distribution system of claim 12, wherein the vehicle type comprises a truck.

15. The vehicle distribution system of claim 1, wherein the one or more vehicle filtering criteria comprises vehicle year range.

16. The vehicle distribution system of claim 1, wherein the software module comprises a portlet embedded in the dealer website.

17. The vehicle distribution system of claim 16, wherein the portlet is embedded in the dealer website by:

sending a code to the dealer; and

sending instructions to the dealer to incorporate the portlet into the dealer website.

18. The vehicle distribution system of claim 16, wherein the vehicle distribution computer system is configured, via the portlet, to:

generate a search interface configured to receive search criteria input via the consumer;

receive the search criteria input by the consumer;

generate the filtered set of vehicles according to the one or more vehicle filtering criteria and the search criteria input by the consumer; and

generate a viewing search results interface comprising the filtered set of vehicles.

19. The vehicle distribution system of claim 18, wherein the one or more vehicle filtering criteria are selected by the vehicle distribution computer system.

20. The vehicle distribution system of claim 18, wherein the one or more vehicle filtering criteria are selected by the dealer.

21. The vehicle distribution system of claim 18, wherein the one or more vehicle filtering criteria are selected by the vehicle distribution computer system and the dealer.

22. The vehicle distribution system of claim 18, wherein the vehicle distribution computer system is configured, via the portlet, to:

responsive to generating the viewing search results interface, receive the indication of interest from the consumer in at least one vehicle in the filtered set of vehicles.

23. The vehicle distribution system of claim 1, wherein the vehicle distribution computer system is configured to transmit the indication of interest to the dealer via an email.

24. The vehicle distribution system of claim 1, wherein the vehicle distribution computer system is configured to transmit the indication of interest to the dealer responsive to the dealer logging into the vehicle distribution computer system.

25. The vehicle distribution system of claim 24, wherein the vehicle distribution computer system includes a vehicle distribution computer system website;

and

wherein the vehicle distribution computer system is configured to transmit the indication of interest to the dealer responsive to the dealer logging into the vehicle distribution computer system website.

26. The vehicle distribution system of claim 1, wherein the vehicle distribution computer system is configured, after transmitting to the dealer the indication of interest, to receive a request from the dealer to purchase the at least one vehicle.

27. The vehicle distribution system of claim 1, wherein the at least one vehicle is owned by the dealer prior to the vehicle distribution computer system transmitting to the dealer the indication of interest.

28. An item distribution system comprising:

a database comprising data regarding items for purchase;

a software module embedded in a dealer website associated with a dealer, the dealer website accessible via a dealer website address; and

an item distribution computer system,

wherein searches via the software module are routed to the item distribution computer system;

wherein the item distribution system, including the item distribution computer system, is independent of the dealer;

wherein the dealer website is independent of the item distribution computer system;

wherein the item distribution computer system is configured to;

responsive to an item search request submitted by a consumer that visits the dealer website address of the dealer website and submits the item search request via the software module;

generate a filtered set of items from the data in the database according to one or more item filtering criteria set by the item distribution computer system or the dealer, wherein the one or more item filtering criteria are selected to customize the filtered set of items to be a subset of the data in the database according to at least one aspect of the dealer;

return to the consumer via the software module the filtered set of items;

receive, via the software module, an indication of interest from the consumer in at least one item in the filtered set of items;

store the indication of interest from the consumer in at least one item in the filtered set of items; and

transmit, via an item distribution computer system website, the indication of interest to the dealer responsive to the dealer logging into the item distribution computer system website.

29. The item distribution system of claim 28, wherein the software module comprises a portlet embedded in the dealer website.

30. The item distribution system of claim 29, wherein the portlet is embedded in the dealer website by:

sending a code to the dealer; and

sending instructions to the dealer to incorporate the portlet into the dealer website.

31. The item distribution system of claim 28, wherein the item distribution computer system is configured, via the software module, to:

generate a search interface configured to receive search criteria input via the consumer;

receive the search criteria input by the consumer;

generate the filtered set of items according to the one or more item filtering criteria and the search criteria input by the consumer; and

generate a viewing search results interface comprising the filtered set of items.

32. The item distribution system of claim 31, wherein the one or more item filtering criteria are selected by the item distribution computer system.

33. The item distribution system of claim 31, wherein the one or more item filtering criteria are selected by the dealer.

34. The item distribution system of claim 31, wherein the one or more item filtering criteria are selected by the item distribution computer system and the dealer.

35. The item distribution system of claim 31, wherein the item distribution computer system is configured, via the software module, to:

responsive to generating the viewing search results interface, receive the indication of interest from the consumer in at least one item in the filtered set of items.

36. The item distribution system of claim 28, wherein the one or more item filtering criteria comprises a predetermined geographic area.

37. The item distribution system of claim 36, wherein the predetermined geographic area is associated with the dealer.

38. The item distribution system of claim 37, wherein the data regarding the items for purchase are associated with a respective geographic area;

and

wherein the item distribution computer system is configured to generate the filtered set of items based on the predetermined geographic area associated with the dealer and the respective geographic area of the items for purchase.

39. The item distribution system of claim 28, wherein the item distribution computer system is configured, after transmitting to the dealer the indication of interest from the consumer in the at least one item, to receive a request from the dealer to purchase the at least one item.

40. The item distribution system of claim 28, wherein the at least one item is owned by the dealer prior to the item distribution computer system transmitting to the dealer the indication of interest in the at least one item.

41. The item distribution system of claim 28, wherein the items comprise vehicles.

42. The item distribution system of claim 28, wherein the item distribution system comprises a wholesale item distribution system.