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Predicting user navigation events

  • US 10,089,579 B1
  • Filed: 06/05/2015
  • Issued: 10/02/2018
  • Est. Priority Date: 07/15/2011
  • Status: Active Grant
First Claim
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1. A computer-implemented method for predicting a user navigation event, the method comprising:

  • rendering a web page in a web browser;

    identifying, by one or more processors, one or more hyperlinks within the web page;

    identifying, by the one or more processors, a probability value representing a probability of selection of each of the one or more hyperlinks using a navigation history map that maps one or more source addresses to one or more destination addresses, each destination address being associated with a frequency value indicating a number of visits to the destination address from an associated source address of the one or more source addresses, wherein the probability value is determined by dividing the frequency of a particular destination address from a particular source address by the frequency of all navigation events from the particular source address; and

    predicting, by the one or more processors, a next navigation event using the probability value for each hyperlink.

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