Presenting commercial offers to mobile computing devices based on activity of mobile computing device users

• US 10,104,032 B2
• Filed: 04/04/2014
• Issued: 10/16/2018
• Est. Priority Date: 12/14/1999
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Jhanji, Neeraj
• Primary Examiner(s): Chan, Wing F
• Assistant Examiner(s): Tseng, Leon Y
• Application Number:
  US14/245,845
• Publication Number:
  US 20140222575A1
• Time in Patent Office: 1,656 Days
• Field of Search: 709206
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/54 Presence management, e.g. monitoring or registration for receipt of user log-on information, or the connection status of the users
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel

Abstract

A computer-implemented method receives information describing a current or future activity from a user of a computing system via a mobile device. The current activity is an activity occurring at a current time when the information is received, while the future activity is an activity occurring at a future time relative to a time when the information is received. The method transmits the information describing the current or future activity to a backend database coupled to the Internet and remote from the mobile device. The information describing the current or future activity is accessible to at least one recipient having access privilege to information associated with the user and describing the current or future activity via the Internet.

Claims

1. A computer-implemented method comprising:

receiving, at a server, data specifying criteria for presentation of a commercial offer;

receiving, from a mobile computing device, activity information submitted by a user of the mobile computing device specifying;

1) an activity,

2) a self-declared location for the activity, and

3) a time period when the user of the mobile computing device will be at the location engaging in the activity, the activity information including an activity type of a plurality of activity types for the activity;

determining that the received activity information from the mobile computing device satisfies one or more of the criteria for presentation of the commercial offer by comparing the received activity information to the received data specifying the criteria of the commercial offer; and

communicating the commercial offer to the mobile computing device for presentation to the user responsive to determining that the received information from the mobile computing device specifying the activity, a location for the activity, and a time period when the user will be engaging in the activity satisfies the one or more of the criteria for presentation of the commercial offer.

2. The computer-implemented method of claim 1, wherein determining that the received activity information from the mobile computing device describing the activity of the user satisfies the one or more of the criteria for presentation of the commercial offer comprises:

determining that an age associated with the user and included in the received activity information from the mobile computing device describing the activity of the user satisfies age information identified by the data specifying criteria for presentation of the commercial offer.

3. The computer-implemented method of claim 1, wherein determining that the received activity information from the mobile computing device describing the activity of the user satisfies the one or more of the criteria for presentation of the commercial offer comprises:

determining that the activity type associated with the activity of the user matches a type identified by the data specifying criteria for presentation of the commercial offer.

4. The computer-implemented method of claim 1, wherein determining that the received activity information from the mobile computing device describing the activity of the user satisfies the one or more of the criteria for presentation of the commercial offer comprises:

retrieving user profile information for the user stored by the server; and

determining that the received activity information from the mobile computing device and the user profile information stored by the server satisfy the one or more of the criteria for presentation of the commercial offer.

5. The computer-implemented method of claim 4, wherein the user profile information stored by the server comprises historical purchases associated with the user.

6. The computer-implemented method of claim 4, wherein the user profile information stored by the server comprises additional commercial offers previously redeemed by the user.

7. The computer-implemented method of claim 1, wherein the commercial offer comprises an electronic coupon, and wherein the electronic coupon includes a unique identifier associated with the criteria for presentation of the commercial offer provided by a merchant.

8. The computer-implemented method of claim 1, wherein the commercial offer comprises an electronic coupon, and wherein the electronic coupon includes a bar code for presentation by the mobile computing device.

9. The computer-implemented method of claim 1, further comprising:

receiving an indication the user redeemed the commercial offer; and

storing information indicating the user redeemed the commercial offer in association with a user profile maintained by the server and associated with the user.

10. The computer-implemented method of claim 1, wherein the criteria for presentation of the commercial offer are selected from a group consisting of:

a distance from the location, a duration associated with the time, a specified type of activity, and any combination thereof.

11. The computer-implemented method of claim 1, wherein the commercial offer comprises information associated with a product or a service.

12. The computer-implemented method of claim 11, wherein the information associated with the product or the service comprises information for accessing a website associated with an advertiser associated with the product or the service.

13. The computer-implemented method of claim 1, wherein the activity information submitted by the user specifying the activity, the self-declared location for the activity, and the time period corresponding to when the user of the mobile computing device will be at the location engaging in the activity is self-declared information received by the server via information posted by the user to a user profile of the user.

14. A computer program product comprising a non-transitory computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

receive, from a mobile computing device, activity information submitted by a user of the mobile computing device specifying;

1) an activity,

2) a self-declared location for the activity, and

3) a time period when the user of the mobile computing device will be at the location engaging in the activity, the activity information including an activity type of a plurality of activity types for the activity;

determine that the received activity information from the mobile computing device satisfies one or more of the criteria for presentation of the commercial offer by comparing the received activity information to the received data specifying the criteria of the commercial offer; and

communicate the commercial offer to the mobile computing device for presentation to the user responsive to determining that the received information from the mobile computing device specifying the activity, a location for the activity, and a time period when the user will be engaging in the activity satisfies the one or more of the criteria for presentation of the commercial offer.

15. The computer program product of claim 14, wherein determining that the received activity information from the mobile computing device describing the activity of the user satisfies the one or more of the criteria for presentation of the commercial offer comprises:

determining that an age associated with the user and included in the received activity information from the mobile computing device describing the activity of the user satisfies age information identified by the data specifying criteria for presentation of the commercial offer.

16. The computer program product of claim 14, wherein determining that the received activity information from the mobile computing device describing the activity of the user satisfies the one or more of the criteria for presentation of the commercial offer comprises:

determining that the activity type associated with the activity of the user matches a type identified by the data specifying criteria for presentation of the commercial offer.

17. The computer program product of claim 14, wherein determining that the received activity information from the mobile computing device describing the activity of the user satisfies the one or more of the criteria for presentation of the commercial offer comprises:

retrieving user profile information for the user stored by the server; and

determining that the received activity information from the mobile computing device and the user profile information stored by the server satisfy the one or more of the criteria for presentation of the commercial offer.

18. The computer program product of claim 17, wherein the user profile information stored by the server comprises historical purchases associated with the user.

19. The computer program product of claim 17, wherein the user profile information stored by the server comprises additional commercial offers previously redeemed by the user.

20. The computer program product of claim 14, wherein the commercial offer comprises an electronic coupon, and wherein the electronic coupon includes a unique identifier associated with the criteria for presentation of the commercial offer provided by a merchant.

21. The computer program product of claim 14, wherein the non-transitory computer readable storage medium further has instructions encoded thereon that, when executed by the processor, cause the processor to:

receive an indication the user redeemed the commercial offer; and

store information indicating the user redeemed the commercial offer in association with a user profile maintained by the server and associated with the user.

22. The computer program product of claim 14, wherein the commercial offer comprises information associated with a product or a service.

23. The computer program product of claim 14, wherein the activity information submitted by the user specifying the activity, the self-declared location for the activity, and the time period corresponding to when the user of the mobile computing device will be at the location engaging in the activity is self-declared information received by the server via information posted by the user to a user profile of the user.