Commercials on mobile devices
First Claim
1. A method comprisingdownloading two or more commercials to a mobile device,downloading metadata associated with each of the commercials, the metadata being indicative of conditions under which the commercial is not permitted to be used,saving the commercials and the metadata in a non-volatile storage of the mobile device,when the mobile device is not online and a video is being played back on the mobile device, the mobile device playing from among the downloaded commercials a particular commercial that is then permitted to be used,at a different time, when the mobile device is not online, and when the same video is being played back on the mobile device, the mobile device selecting from among the downloaded commercials a different commercial that is permitted to be used, to insert into the video.
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Accused Products
Abstract
Among other things, videos and commercials are downloaded to a mobile device for storage on the mobile device and later playout on the mobile device. The downloading includes downloading of metadata associated with the commercials and based on which the mobile device can select commercials for insertion into videos being played back to the user of the mobile device. The commercials to be downloaded are selected based on one or a combination of any two or more of the location of the user, the type of mobile device, and personally-identifiable information about a user of the mobile device.
67 Citations
16 Claims
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1. A method comprising
downloading two or more commercials to a mobile device, downloading metadata associated with each of the commercials, the metadata being indicative of conditions under which the commercial is not permitted to be used, saving the commercials and the metadata in a non-volatile storage of the mobile device, when the mobile device is not online and a video is being played back on the mobile device, the mobile device playing from among the downloaded commercials a particular commercial that is then permitted to be used, at a different time, when the mobile device is not online, and when the same video is being played back on the mobile device, the mobile device selecting from among the downloaded commercials a different commercial that is permitted to be used, to insert into the video.
Specification